SPMS Uber Conference - Fresh Branding Ideas Presentation by Joe Walsh
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This visual show-and-tell shares ideas to enhance brand communications and help you make your firm and your offerings unique. The next level presentation is drawn from examples across a variety of engineering, accounting, consulting, law, and other professional services brands – large and small. The program will provide tips and creative examples you can apply to everything from the treetops of advertising and websites to the grassroots of event marketing, thought leadership, and business proposals.
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SPMS Uber Conference - Fresh Branding Ideas Presentation by Joe Walsh
- 1. fresh branding ideas smps uber conference
- 2. brandparents For 35 years, Greenfield/Belser has been birthing brands from our nation’s capital
- 3. we are: a leading brand strategy and design firm fully focused on professional and other relationship- based services
- 5. this presentation began as a rant
- 6. fact finding has always guided us…
- 8. most are convinced brands matter… but few brands help brand health brand health brands matter, but few help
- 9. CMOs believe their brand is moderately to extremely important Managing Partners believe their brand is moderately to extremely important 95% 92% only 26% find their brands very helpful brand health brands matter, but few help
- 10. unicorns and innovative brands are as rare as hens’ teeth brand distinction brand distinction are they?
- 12. on average, brand quality is, well, average brand quality brand quality how quality rates
- 13. 1 5 brand quality how quality rates
- 14. “change is a fact of life” Birds & Bees LLP brand change
- 15. when did you last change? when do you plan To change 55% Brand identity more than 3 years ago 56% Brand promise more than 3 years ago 64% Brand promise within 3 years 69% Brand identity within 3 years brand change how often and why
- 16. brand change how often and why
- 17. takeaway: the state of professional services branding is like living in a bland, empty room
- 18. a brand is: a unique identity based on a promise of value different than others
- 19. “I may be superficial, but I’m deeply superficial” — Andy Warhol
- 20. Finding Expertise Choosing Intellectual Expertise when people look for services . . . Emotional Comfort Comfort
- 21. Finding Expertise Choosing Intellectual Expertise when people decide to buy . . . Emotional ComfortComfort Finding Choosing Intellectual Emotional
- 22. fresh brands solve business problems with strategy and design
- 46. have a clear promise of value position you as confident, a leader teach, don’t sell humanize the offering are about clients, not you tell stories and deliver proof deliver substantive information graphically take creative risks. fresh brands …
- 47. have a clear promise of value position you as confident, a leader teach, don’t sell humanize the offering are about clients, not you tell stories and deliver proof deliver substantive information graphically take creative risks. fresh brands …
- 56. have a clear promise of value position you as confident, a leader teach, don’t sell humanize the offering are about clients, not you tell stories and deliver proof deliver substantive information graphically take creative risks. fresh brands …
- 63. have a clear promise of value position you as confident, a leader teach, don’t sell humanize the offering are about clients, not you tell stories and deliver proof deliver substantive information graphically take creative risks. fresh brands …
- 72. have a clear promise of value position you as confident, a leader teach, don’t sell humanize the offering are about clients, not you tell stories and deliver proof deliver substantive information graphically take creative risks. fresh brands …
- 83. have a clear promise of value position you as confident, a leader teach, don’t sell humanize the offering are about clients, not you tell stories and deliver proof deliver substantive information graphically take creative risks. fresh brands …
- 89. have a clear promise of value position you as confident, a leader teach, don’t sell humanize the offering are about clients, not you tell stories and deliver proof deliver substantive information graphically take creative risks. fresh brands …
- 101. have a clear promise of value position you as confident, a leader teach, don’t sell humanize the offering are about clients, not you tell stories and deliver proof deliver substantive information graphically take creative risks. fresh brands …
- 114. have a clear promise of value position you as confident, a leader teach, don’t sell humanize the offering are about clients, not you tell stories and deliver proof deliver substantive information graphically take creative risks. fresh brands …
- 119. have a clear promise of value position you as confident, a leader teach, don’t sell humanize the offering are about clients, not you tell stories and deliver proof deliver substantive information graphically take creative risks. fresh brands …
- 120. “you can’t bore people into buying your product of service” — David Ogilvy
- 130. have a clear promise of value position you as confident, a leader teach, don’t sell humanize the offering are about clients, not you tell stories and deliver proof deliver substantive information graphically take creative risks. fresh brands …
- 131. fresh branding ideas smps uber conference