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Vacation Ownership:  What is it, really? ,[object Object],[object Object],[object Object],[object Object]
Concept of Vacation Ownership ,[object Object],[object Object],[object Object],[object Object]
Timeline of vacation ownership industry 1964  – Ski resort in the Alps 1970’s  – converted hotel projects in USA 1980’s  – lots of unethical developers selling non-existent properties 1983  – first timeshare law passed in Fla, USA 1984  – Marriot entered timeshare industry 1990’s  – public trading of timeshare companies 1992  – Disney and Hilton enter industry Canada Timeshare Act, 1992 1999  – Alberta Fair Trading Act (Timeshare contracts regulation) 2005  – Ontario Consumer Protection Act, 2002 2003  –Timeshare companies publically traded
Vacation Ownership Product Mix By Time By Legality By Facility Timeshare Deeded Mixed-Use Timeshare Resorts Fixed Week Right to Use Fractional Timeshare Resorts Float Week Leasehold Private Residence Clubs Point Purchase
Vacation Ownership Product Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Vacation Ownership Product Mix ,[object Object],[object Object],[object Object],[object Object],[object Object]
Vacation Ownership Product Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Vacation Ownership Product Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Vacation Ownership Product Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Vacation Ownership Design Campus style resort with 2 bedrooms, 2 bathrooms Golf oriented resort units have 2 bedrooms with 2 beds each to accommodate foursomes
Vacation Ownership Design 1990’s townhouse units in  clusters around small pools. Smaller resorts 2000’s large resorts developed  in phases 900 units or more
Butler’s Product Life Cycle for  Tourism Product Development Exploration Involvement Development Consolidation Stagnation Decline Sustainable Growth Rejuvenation
Butler’s Product Life Cycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Butler’s Product Life Cycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Butler’s Product Life Cycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Levels of Timeshare Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Vacation Ownership What Is It Really

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  • 3. Timeline of vacation ownership industry 1964 – Ski resort in the Alps 1970’s – converted hotel projects in USA 1980’s – lots of unethical developers selling non-existent properties 1983 – first timeshare law passed in Fla, USA 1984 – Marriot entered timeshare industry 1990’s – public trading of timeshare companies 1992 – Disney and Hilton enter industry Canada Timeshare Act, 1992 1999 – Alberta Fair Trading Act (Timeshare contracts regulation) 2005 – Ontario Consumer Protection Act, 2002 2003 –Timeshare companies publically traded
  • 4. Vacation Ownership Product Mix By Time By Legality By Facility Timeshare Deeded Mixed-Use Timeshare Resorts Fixed Week Right to Use Fractional Timeshare Resorts Float Week Leasehold Private Residence Clubs Point Purchase
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  • 10. Vacation Ownership Design Campus style resort with 2 bedrooms, 2 bathrooms Golf oriented resort units have 2 bedrooms with 2 beds each to accommodate foursomes
  • 11. Vacation Ownership Design 1990’s townhouse units in clusters around small pools. Smaller resorts 2000’s large resorts developed in phases 900 units or more
  • 12. Butler’s Product Life Cycle for Tourism Product Development Exploration Involvement Development Consolidation Stagnation Decline Sustainable Growth Rejuvenation
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