1. Mobile Behavior Analytics
using
Persistent Ambient Sensing
Sam Liang, Ph.D, CEO
Alohar Mobile Inc. Confidential

2. Apps Ported from PC/Web
•Email
•Browser
•Games
•Music
•Video
We are using cell phone
as a miniature PC

3. Limitations of Current Mobile Apps
• Manual apps
o No automatic proactive intelligence
o Can't help user without user's manual query
o Manual Check-in fatigue
• No Understanding of User Behavior
• Poor identification of Place names
o GPS is fuzzy, always drifting
o Foursquare, Facebook use scrolling pick lists
• No insight into user preferences
o Check-in data is not comprehensive
• Poor Battery Management
Alohar Mobile Inc. Confidential

4. Phone has More Senses
Than Human
•Eyes
•Ears
•Touch
•Talk
•Location, Altitude
•Motion
•Wifi
•Bluetooth
•Proximity
•Temperature

5. Alohar Platform Creates
Persistent Ambient Sensing
• Location
• Time
• Motion
• Context
• User Patterns
Alohar Mobile Inc. Confidential

6. Some Use Cases with Alohar Platform
•Automatically checks traffic before you drive to
a meeting
•Reminds you to exercise if coding for 5 hours
•Automatically detects a car crash and calls
911 even if the driver is unconscious
•Tells you about a cheap gas station when it
detects you have just 1/2 gallon of gas left
•Helps Alzheimer patients
•Enterprise traveling salesmen/servicemen
management
•Highly targeted mobile ads/coupons
Help Me Before I Ask!
Alohar Mobile Inc. Confidential

7. Alohar Enables SMARTER
Mobile Apps
•It can hear you
•It can feel you
•It can understand you
•It can HELP you before
you ask
A Predictive Siri

8. Check-In

9. Alohar's Innovations
• Persistent Ambient Service
o Always-on service 24x7 (with optional config)
o Power Efficient Ambient Sensing
• Automatic Business Determination
o Patent pending on POI disambiguation
• Intelligent User behavior Learning
o Real-time user behavior analysis:
 E.g shopping in Macy's now; having lunch in Olive Garden
o Historical user behavior analysis:
 E.g Usually goes to school in the morning
• Automatic user profile generation
o Based on visit-signature and other activities
Alohar Mobile Inc. Confidential

10. Smarter Apps with
Persistent Ambient
Sensing
Alohar Platform
Mobile Behavior Analytics
Alohar Mobile Inc. Confidential

11. Build Apps Smarter than Siri
with
Mobile Behavior Analytics
Sam Liang, Ph.D, CEO
Alohar Mobile Inc. Confidential