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How to  BE GREAT  at marketing your business always.  Ok we only have 55 minutes.  So plan is:  7 sections / 7 mins / 3 min QnA.
How to  BE GREAT  at marketing your business always.  Plan for today – is an overview.  It’s a reminder of things you could be doing or do.  Not should.   It’s your choice. Everything is up to you.
What does it stand for?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ok take 3 minutes now to write down a Question – whilst I chat.  And let me introduce myself.  Those who don’t know me.  I do things differently and at a pace. But today I will slow down due to technology.  When I show pictures – we are going from top left to bottom right. Hope that’s ok.
 
 
 
 
Old mentor
 
 
 
 
And more...  Now we are nationwide
 
 
 
So that’s why Sandra asked me to chat to you.  I have been there seen it and done it.  In fact, I have helped over 1500 businesses with marketing ideas (around 80% of them being start up’s)
Has everyone got one of these? Copyright GMW 2010 © for hand out notes email  [email_address]
Has everyone got one of these?
Has everyone got one of these?
Before you start – BUDGET! The  B   in Great Marketing Is remembering to BUDGET!
The B in BE GREAT is BUDGET ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Money
Time
Love
The B in BE GREAT is BUDGET ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It’s all about ROI. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So what can you give? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
However:  www.yourmarketingtrainer.co.uk   And: www.yourmarketingchef.co.uk
Question Time.  Any questions? Cool if not.
Entrepreneurial Mindset The  E   in Great Marketing Is Emotions or Entrepreneurs I tweet about this all the time.  Go find me on  www.twitter.com/ukmarketinghelp
It’s all to do with our Emotions.  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Question Time.  Any questions? Cool if not.
Guerrilla Marketing The  G   in Great Marketing
Guerrilla Marketing ,[object Object],[object Object],[object Object]
 
What is Guerrilla marketing?   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Traditional Marketing vs. GM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What would Guerrilla marketing use?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Guerrilla Marketing There are over 100 different guerrilla marketing principles, tactics and strategies.
Guerrilla Marketing Principle - Patience Strategy - Targeted  Tactic – Using Psychology
What guerrilla marketing is not ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
GMW is NOT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Are these Guerrilla Marketing?
Question Time.  Any questions? Cool if not.
Guerrilla Marketing Principle - Patience Strategy - Targeted  Tactic – Using Psychology
Target demographic – is NOT everyone ,[object Object],[object Object],[object Object],[object Object],[object Object]
Guerrilla marketing (GM) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
If we are having to connect with someone many times,  we MUST narrow down  the number of people.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],So who is yours?
MY Question Time.  So who is your target demographic?
Guerrilla Marketing We can do a whole webinar or face to face workshop on Guerrilla Marketing – you just ask the council.
Relationship Marketing  The  R   in Great Marketing Not just with your potential customers.  But also with the press.
The press ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The press ,[object Object],[object Object],[object Object],[object Object],[object Object]
The press equation  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Richard B.
It doesn’t always work.
What changed? ,[object Object],[object Object],[object Object],[object Object],[object Object]
The website editor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who runs the show?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Question Time.  Any questions? Cool if not.
Relationship Marketing  We can do a whole webinar on online press and how to get into the papers – just ask the council.
Electronic Marketing  The  E   in Great Marketing Thinking about SEO and PPC.
What about the Tinterweb?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
What about the Tinterweb?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
I know!  But this is relevant to all industries! As it shows you more information in a minute – than we used to get in a year!
Behind the basics  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Great Marketing Works 2009 (c)
Key ones you can change today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright GMW 2010 © for hand out notes email  [email_address]
Adwords (PPC) Copyright Great Marketing Works 2009 (c)
PPC adverts: where are they?
Other PPC mechanisms Yahoo and Microsoft also do PPC.  And not very many people use it     Why is that good?
Our advert
Microsoft’s version: Adcentre
Our different keyword costs
Our advert for Yahoo
Yahoo’s PPC centre
Our keywords for Yahoo
Other PPC mechanisms Even Facebook and other social networking sites have PPC functions  Copyright GMW 2010 © for hand out notes email  [email_address]
Ok take a 10 second rest Here we go
Electronic Marketing  The  E   in Great Marketing Thinking about SEO and PPC.  We can do a full webinar on this  Just you ask the council.
Active Marketing  The  A   in Great Marketing (otherwise known as social media)
There are so many to mention: Check out  and Google this. Today, we will cover the big 4.
Is it all just lovely? How big is facebook now?  Copyright GMW 2010 © for hand out notes email  [email_address]
Stats time. Facebook.  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who uses Facebook? The fastest growing segment on Facebook is 55-65 year-old females
 
More on facebook.  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How will you
 
 
 
More on youtube.  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Copyright GMW 2010 © for hand out notes email  [email_address]
Stats time. Linkedin.  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Stats time. Twitter.  ,[object Object],[object Object],[object Object],[object Object],[object Object]
7 biggest mistakes for Twitter.  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Stats: Mobile
Question Time.  Any questions? Cool if not.
Active Marketing  We can do a whole webinar / workshop in social media.  You just ask the council.
Together Marketing  The  T   in Great Marketing (otherwise known as bringing it all together in a integrated strategy)
Together ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Together ,[object Object],[object Object],[object Object],[object Object],[object Object]
Together ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Together ,[object Object],[object Object],[object Object],[object Object],[object Object]
MY Question to you.  How many strategies do you have?
What’s the real process?
A....... I............... D......... A......... Buying  Apathy
The AIDA – RRR principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright  www.greatmarketingworks.co.uk  2010 ©
 
Huge thanks to...
Tell them which webinars you want – if you want them all.  Email:  [email_address]
The choices:  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright  www.greatmarketingworks.co.uk  2010 ©
Tell them which webinars you want – if you want them all.  Email:  [email_address]
Bonus if we have
Are you a BIG picture person? As entrepreneurs we tend to be. Today we want to make sure you have some...
 
 
 
 
Which one are you? Where are you on your path? Where do you want to be? How can you become GREAT?
Email me for the notes on  [email_address]
What is GREATness?
 
 
 
 
for everyone
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
So it's all about VALUE Have VALUES and BE GREAT.  Communicate values through your brand.  Make sure your team shares them. Know your own VALUE – you are amazing.
Time’s up!

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Presentation On Mobile Marketing By Dan Sodergren From Your Marketing TrainerPresentation On Mobile Marketing By Dan Sodergren From Your Marketing Trainer
Presentation On Mobile Marketing By Dan Sodergren From Your Marketing Trainer
 

How To Be Great At Marketing 45 Minute Webinar Version For Pro Manchester