919 and Ward Burton\'s Marketing and Sponsorship Experience and Capabilities

1. The Winning 2010 Partnership Program

2. MARKETING OPPORTUNITIES: The Winning 2010 Partnership Program Who is Ward Burton? 5x NASCAR winner 2002 Daytona 500 Champion Fan Favorite Ward Burton Wildlife Foundation Born and Bred Virginian Statesman/Patriot Conservationist / Environmentalist

3. MARKETING OPPORTUNITIES: The Winning 2010 Partnership Program Why Ward Burton? Brand validation Real deal/no spin Energize dealers and customers Trusted name in conservation Part of “Going Green” movement Trusted name in motorsports Cost Effective Alternative to NASCAR Sponsorship

4. MARKETING OPPORTUNITIES: The Winning 2010 Partnership Program Ward Burton Corporate Spokesman Program Options: Corporate/Consumer Sweepstakes Promotional / Incentive programs VIP Events B2B Sales Trade shows/National sales meetings Public relations Non-profit Tie In

5. MARKETING OPPORTUNITIES: The Winning 2010 Partnership Program 919 Marketing and Ward Burton Enterprises: Proven NASCAR Tag Team 25+ years experience Know how to activate sports personalities and sponsorships into measurable results Planned and executed recent State partnership Established track record of ROI success with brand management and athlete endorsements Developed and activated Unilever’s Hungry Drivers and Ultimate Chargers campaigns

6. MARKETING OPPORTUNITIES: The Winning 2010 Partnership Program 919/WBE Driver/Personality Experience: Scott Riggs Tracy Hines Ward Burton Kasey Kahne Benny Parsons Elliot Sadler Jason Keller

7. MARKETING OPPORTUNITIES: The Winning 2010 Partnership Program 919/WBE Team/Sanctioning Body Experience: RJ Reynolds/SME Winston Cup NHRA AMA Evernham Motorsports Tommy Baldwin Racing Morgan-McClure Motorsports Bill Davis Racing Hass CNC Racing Brewco Motorsports

8. MARKETING OPPORTUNITIES: The Winning 2010 Partnership Program 919/WBE Corporate Sponsor Experience: Unilever Caterpillar State Water Heaters Hellmans Kobalt Tools Lowes Close Call Phone Card Lipton Baby Ruth Lucas Oil

9. MARKETING OPPORTUNITIES: The Winning 2010 Partnership Program 919/WBE Corporate Sponsor Experience: Planters Gwaltney Siemens Pillsbury Polaris Industries Hardees Kleenex Lifesavers NetZero Sunoco

10. CASE STUDY: STATE WATER HEATERS:A Proven Formula For Success Ward Gives His Sponsor State Water Heaters an On Track Presence Without Spending NASCAR Dollars Ward is currently the spokesperson for State Water Heaters, a company who’s customers share a similar demographic profile to NASCAR fans: Blue collar people with strong American values. Ward makes personal phone calls, entertains customers at the track during races, and engages customers at Richard Petty Driving Experiences to create customers from prospects Dealers are invited to racing and outdoor events where they spend a full, action-packed day with NASCAR driver and State brand enthusiast, Ward Burton. The Sports Business Journal hailed this partnership between State, Ward and 919 as a “smart” and “unique” program. “Burton enables State to deliver that race-day experience at the track with a noted driver” – Sports Business Journal, 2009 “With Ward, State gets him all day. It’s like instead of going to watch Michael Jordan play basketball, you get to sit next to him during the game.” – Sports Business Journal, 2009

11. CASE STUDY: STATE WATER HEATERS:A Proven Formula For Success SBJ Article Branded Ward Burton Hero Cards Jeb Burton Racing Primary Sponsor

12. CASE STUDY: STATE WATER HEATERS:A Proven Formula For Success Pit Stories Autograph Sessions Richard Petty Driving Experience Suite Presence Driving Lectures Special Prizes

14. Used Benny Parsons as the celebrity spokesperson

15. Developed rollout marketing plan, public relations programs, website, In-store promotions, consumer literature, event marketing, e-marketing campaigns, social marketing campaigns, etc.

17. CASE STUDY: UNILEVER BRANDS:A Proven Formula for Success Fan Favorite PR Promoting Unilever Brands and NASCAR Concept Proven Winner

18. THE WINNING COMBINATION YOU EXPOSURE DOLLARS