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© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
5 Benefits of Creating Customer Communities
Alok Ramsisaria
CEO, Grazitti Interactive
alok@grazitti.com
+1 650 641 1754
www.grazitti.com
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
What is Salesforce Community?
Salesforce.com is releasing Salesforce Customer Community powered by Salesforce
Chatter in Summer, 13.
The latest innovation will help your company create online portals to better connect
with your customers, partners and products.
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
Why do you need Customer Community?
• Provide Customers access to your knowledge base and community forums
• Meet rising customers and partner expectations for in-depth engagement
• Improve Customer service over a connected platform
• Increase level of user engagement on social media platforms
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
Benefits of Creating Customer Communities
1. Save Time
2. Save Money
3. Enhance Products
4. Strengthen Loyalty
5. Drive Sales
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
Benefits of Creating Customer Communities
1. Save Time
2. Save Money
3. Enhance Products
4. Strengthen Loyalty
5. Drive Sales
 Save Customer time by giving access to
information, which is more accurate,
up-to-date.
 Ability to combine the existing resources
for much faster customer service
outcomes.
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
Benefits of Creating Customer Communities
1. Save Time
2. Save Money
3. Enhance Products
4. Strengthen Loyalty
5. Drive Sales
 Connecting customers to other customers
and partners, reduces the number of
queries coming to your customer service
center.
 Less queries translates directly into less
agents required, cutting down overhead
costs.
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
Benefits of Creating Customer Communities
1. Save Time
2. Save Money
3. Enhance Products
4. Strengthen Loyalty
5. Drive Sales
 Ability to directly engage product managers
with target customers for product ideation,
feedback and beta testing.
 Instant feedback and reviews from
customers and partners for new upgrades
and versions.
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
Benefits of Creating Customer Communities
1. Save Time
2. Save Money
3. Enhance Products
4. Strengthen Loyalty
5. Drive Sales
 Establish strong customer retention by
connecting to your customers’ likes, wants,
concerns, reviews and more.
 Ability to tailor future product offerings,
improving your repeat business and
engagement.
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
Benefits of Creating Customer Communities
1. Save Time
2. Save Money
3. Enhance Products
4. Strengthen Loyalty
5. Drive Sales
 Build strong connection with a potential
customers, to get in-depth insights about
their needs, wants, purchase timings and
their likely next purchases.
 Explore new sales opportunities with
Word-of-Mouth from customers & partners
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
At Grazitti Interactive, we understand both the Salesforce
platform and requirements of communities for a diverse set of
B2B and B2C customers.
Our community services include:
 Concept and Strategy
 Design, Development and Maintenance
 User Engagement and Growth
 Community Management
In addition to extensive salesforce expertise in
 APP Exchange Product Development
 Integration with Third Party Software
 Support & Maintenance
About Grazitti Community Services
30000+ Members (Feb, 11)
Support
500+ Members (Jan, 13)
Support
500+ Member (May, 13)
Marketing Support

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5 Benefits of Creating Customer Communities

  • 1. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive 5 Benefits of Creating Customer Communities Alok Ramsisaria CEO, Grazitti Interactive alok@grazitti.com +1 650 641 1754 www.grazitti.com
  • 2. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive What is Salesforce Community? Salesforce.com is releasing Salesforce Customer Community powered by Salesforce Chatter in Summer, 13. The latest innovation will help your company create online portals to better connect with your customers, partners and products.
  • 3. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive Why do you need Customer Community? • Provide Customers access to your knowledge base and community forums • Meet rising customers and partner expectations for in-depth engagement • Improve Customer service over a connected platform • Increase level of user engagement on social media platforms
  • 4. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive Benefits of Creating Customer Communities 1. Save Time 2. Save Money 3. Enhance Products 4. Strengthen Loyalty 5. Drive Sales
  • 5. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive Benefits of Creating Customer Communities 1. Save Time 2. Save Money 3. Enhance Products 4. Strengthen Loyalty 5. Drive Sales  Save Customer time by giving access to information, which is more accurate, up-to-date.  Ability to combine the existing resources for much faster customer service outcomes.
  • 6. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive Benefits of Creating Customer Communities 1. Save Time 2. Save Money 3. Enhance Products 4. Strengthen Loyalty 5. Drive Sales  Connecting customers to other customers and partners, reduces the number of queries coming to your customer service center.  Less queries translates directly into less agents required, cutting down overhead costs.
  • 7. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive Benefits of Creating Customer Communities 1. Save Time 2. Save Money 3. Enhance Products 4. Strengthen Loyalty 5. Drive Sales  Ability to directly engage product managers with target customers for product ideation, feedback and beta testing.  Instant feedback and reviews from customers and partners for new upgrades and versions.
  • 8. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive Benefits of Creating Customer Communities 1. Save Time 2. Save Money 3. Enhance Products 4. Strengthen Loyalty 5. Drive Sales  Establish strong customer retention by connecting to your customers’ likes, wants, concerns, reviews and more.  Ability to tailor future product offerings, improving your repeat business and engagement.
  • 9. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive Benefits of Creating Customer Communities 1. Save Time 2. Save Money 3. Enhance Products 4. Strengthen Loyalty 5. Drive Sales  Build strong connection with a potential customers, to get in-depth insights about their needs, wants, purchase timings and their likely next purchases.  Explore new sales opportunities with Word-of-Mouth from customers & partners
  • 10. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive At Grazitti Interactive, we understand both the Salesforce platform and requirements of communities for a diverse set of B2B and B2C customers. Our community services include:  Concept and Strategy  Design, Development and Maintenance  User Engagement and Growth  Community Management In addition to extensive salesforce expertise in  APP Exchange Product Development  Integration with Third Party Software  Support & Maintenance About Grazitti Community Services 30000+ Members (Feb, 11) Support 500+ Members (Jan, 13) Support 500+ Member (May, 13) Marketing Support

Hinweis der Redaktion

  1. 06/13/13 © Copyright 2012 Grazitti Interactive
  2. 06/13/13 © Copyright 2012 Grazitti Interactive