This document summarizes a presentation about digital media, digital natives, and disruption given at the University of Georgia. It defines digital media as combining text, pictures, sound, and video using computers. While the internet has disrupted traditional media industries, complete death is unlikely as older forms evolve and adapt. "Digital natives" born after 1985 have always had access to new media technologies like the World Wide Web, blogs, smartphones, and social media. For media to be sustainable, it must create products that digital consumers will use and pay for in the shifting digital environment where winners and losers emerge. Old media was one-way, mass-focused communication defined by its delivery system, while new media allows two-way interaction without barriers

1. THE UNIVERSITY OF GEORGIA
Digital Media, Digital
Natives & Disruption
UGA Pre-College Program
Digital & Social Media Literacy
Summer 2012
Geoffrey Graybeal
Grady College of Journalism

2. Digital Media
Digital media describes all forms of communications media that
combine text, pictures, sound and video using computer technology.
-Compatible: Media that can function well with one another to
exchange and integrate text, pictures, sound and video.
-Redefines mass media industries
-Related and connected to old media

3. Death to traditional media?
-The Internet has transformed the structure and economics of the U.S.
media business.
-Traditional media industries tend to be disrupted and displaced, but not
DIE.*
-Older forms usually evolve and adapt.
*individual companies may die.
*products and platforms may die.
*services may be rendered obsolete.
*business models may be broken.

4. New audience of digital
natives

5. “Digital Natives” (born 1985 or
later)- have spent their entire
lives connected to new media
technologies.
Digital Natives
They are accustomed to:
-the World Wide Web (1990)
-Palm Pilot™(1996)
-downloadable music sites
(Napster started in 1999)
-blogs (1997)
-Wikipedia (2001)
-flickr (2002),
-del.ici.ous, Skype, and the iPod
(all in 2003),
-podcasts (2004)
-YouTube (2005)
-Facebook ( open to public in
2006)
-Twitter (2007)

6. Explanations of Digital
Disruption

7. Media sustainability in
changing environment
» Challenge: create products for new
digital consumers
 That they’ll use AND pay for
» Shifting environment: -emphasis on
digital, social, and mobile.
 winners and losers
» Media innovation:
 New business models and strategies
needed to sustain new forms of media

8. Old vs. New Media
» OLD:
 One-way communication
 Defined by system that delivered them.
 Focus on mass audiences.
» NEW:
 Receive & send simultaneously
 Single delivery system without barriers
 Niche, specialized

9. Assignment
1) Research your assigned media industry.
-Make sure you use at least one source you access through
UGA Libraries (a database, journal article, book, etc.)
-Make sure you use at least one credible online source.
2) Presentation
Prepare a 5-10 minute presentation about your assigned media
industry. Make sure your presentation covers:
- Brief history
-Role/function of media
-Key players/examples
-The impact of digital age
-Future issues/questions for discussion
3)Upload presentation to Slideshare.
4)Deliver presentation to class.

10. THE UNIVERSITY OF GEORGIA
Questions & Comments