Super Socialize Me! Eat, Drink, and be Social (with Video)
•Als PPTX, PDF herunterladen•
1 gefällt mir•3,637 views
Social Video Marketing strategies with Videologist Grant Crowell. Originally presented Monday Oct 17th for the Chicago Social Media Marketing Club. Presentation covers an overview of social media marketing with video,
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (19)
Ähnlich wie Super Socialize Me! Eat, Drink, and be Social (with Video)
Ähnlich wie Super Socialize Me! Eat, Drink, and be Social (with Video) (20)
Mehr von Grant Crowell
Mehr von Grant Crowell (7)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Super Socialize Me! Eat, Drink, and be Social (with Video)
- 1. SUPER-SOCIALIZE ME! Supreme Video Marketing in 30 Seconds or Less Presented by Grant Crowell Videologist, ReelSEO.com
- 7. VIDEOLOGY 101 SOCIAL VIDEO MARKETING
- 8. “Social Video” What’s that?
- 9. What is it, really?
- 11. “social video” according to Wikipedia (sort of…)
- 12. The Wiki “Social video marketing (SVM) is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video.”
- 13. Social Video (as I see it) Social video is the blending of video with human relationships for the co-creation of value.
- 14. Types of Social Video Self- User created submissions Aggregated
- 15. What to measure in social video… Dan Greenberg, President of ShareThrough, Content, says it’s about measuring these 3 things… not Ads Shares, not clicks Views, not impressions http://www.reelseo.com/social-video-
- 16. Social Video Marketing Why do it?
- 17. Video augments our human nature
- 18. “Video has become one of the most effective ways to motivate people towards certain behaviors. Video is a highly effective persuasion technology.”
- 19. Video is more “social” than text • More entertaining • More emotional • More interactive • More engaging • More empowering • More persuasive • More egalitarian • More personal • More impactful with sharing • Low entry barrier for participation (Fast, cheap, easy!)
- 21. How Sex & Relationships are Like Social Video Marketing Sex & Relationships Social Video Marketing • Attention & • Creative Attraction Video • Escort / Dating • Video Ads • “Seeding” • “Seeding” • Fling / STD • Viral Video • Intimacy • Conversations • Monogamy • Brand loyalty • Taking partner • Taking customers for granted for granted • BREAKUP • BREAKUP
- 22. The Old “Big Brand Mentality” on New Media Culture
- 24. The remaining problem today with most “Social Video” Old Marketing to New Media Culture
- 25. Social Video Marketing’s ideal growth… A co-dependent relationship between brands and consumers… Where both parties are treated as equals in the business relationship, sharing their content, ideas, and support for each other.
- 26. “Social Video Marketing” Needs… Dialogue
- 27. “Social Video Marketing” Needs…
- 28. “Social Video Marketing” Needs… Going beyond just “Friends” and “Fans” And more emphasis on friendly, personal, helpful service.
- 29. “Social Video Marketing” needs… …To balance entertaining consumers with caring for customers • Listening to them, • Helping them out, • Sustaining the relationship, and; • Making them feel like part of a real community.
- 30. Who’s doing it? Who can I learn from?
- 32. Video Info-tainment in commerce
- 34. Different social video styles for consumer funnel
- 36. Social Video as business culture
- 38. Social Video as customer culture
- 39. video success metrics • Major decrease in product returns from demo and how-to videos for customers to watch before they buy. • Zappos plans on shooting a video for all incoming new product this year. That turns out to be around 100,000. • They are currently getting about 20,000 video hits a day on the site. • Now have 19,000 videos indexed on google. • Zappos offers social media share (facebook, twitter, blog) icons on all product videos. • They track how many times this info is shared (and to what channels) each day
- 40. Social video in eCommerce
- 41. Social video in eCommerce
- 42. Social Video in Personal Conversation
- 43. Social Video in User Q&A
- 44. Social Video in User/Expert Q&A
- 45. Do you know this guy?
- 49. UrbanSpoon Sez… • Most of market non- existent around video • Assumption that its too expensive • Most small companies not budgeting for pro production
- 50. UrbanSpoon Sez… • People want to connect with chefs • Behind-the-scenes vids (Insider’s view) • Favorite dishes • Have an opinion!
- 51. UrbanSpoon Sez… • Feature staff as celebrities • Favorite customers • Favorite dishes
- 52. TripAdvisor Sez… • Travelers want to be inspired • Travelers respond well to footage that shows all of the property • Provides tools for owner- submitted and traveler- submitted video
- 53. Hotel Video Tips… • Photo collages can work equally as well as camcorder footage • Encourage user- generated content and reviews via video • Partner with key influencers.
- 54. TripWow
- 55. TripWows
- 56. TripWow
- 58. My Top 10 Social Video Optimization Tips 1. Simplify Videos 2. Go Mobile 8. Recorded Video Chat 3. In-house studio 9. Facebook “Like” of 4. Collaborate Videos for Fans 5. Aggregate 10. Feature customers and 6. Transcripts key influencers 7. YouTube – Promoted
- 59. Social video marketing resources • 10 Reasons Facebook Video Marketing Is Valuable for Business • Facebook Video Marketing Tips for a “Socialized Business Strategy” • Facebook Video Marketing Tips with Social Media Expert Mari Smith • Best Facebook Apps for Video More results available at ReelSEO with search for “facebook video marketing.”
- 60. Social video marketing resources • 5 Top Twitter Video Marketing Strategies for Every Business • What’s the Business Value of Twitter Video Marketing? • Twitter Micro-Video Marketing Strategies for Business • Twit Happens: Tips to Overcome Legal Dangers with Video on Twitter More results available at ReelSEO with search for “twitter video marketing.”
- 61. Final Thought…
- 62. OPTIMIZE YOURSELF! Take some the time to engage with your audience one-on-one with video.
Hinweis der Redaktion
- Who here knows what social video is?Who here would like to define it for me?
- Who here knows what social video is?Who here would like to define it for me?
- We have a column dedicated to “social video,” which shows up #5 in Google for that same term.
- Social video marketing (SVM) is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video. In a successful social video marketing campaign, the content, distribution strategy and consumer self expression tools combine to allow an individual to “add their voice” or co-create value to a piece of content - then further propagating it out to their social circles.Social video typically benefits from a halo effect cast by the "influencers” of a given social grouping.SVM draws on consumer culture theory, economic theory, and social theory around the psychology of sharing. Social video marketing differs from social marketing, which has the intent of influencing behavior for a social good.Theories on Social Video and Sharing[edit]Historical Context of Social Video MarketingConditions which have made the market conducive to the rise of social video marketing:Falling cost of technologyCameras' ubiquityIncrease of bandwidth and consumer accessComputer speed/RAMDesktop publishingRise of social networking sites[edit]Usage of the termReelSEO mentions “social video marketing” frequently and has been using the term since at least 2010. “Social Video Marketing” as a term has also been championed by Internet entrepreneur Shawn Hopwood.[1][edit]Current ResearchIn a 2011 study published in Psychological Science, a journal of the Association for Psychological Science, Jonah Berger found that subjects the sharing of stories or information may be driven in part by arousal. When people are physiologically aroused, whether due to emotional stimuli or otherwise, the autonomic nervous is activated, which then boosts social transmission. Simply put, evoking certain emotions can help increase the chance a message is shared.“In a prior paper, we found that emotion plays a big role in which New York Times articles make the most emailed list. But interestingly, we found that while articles evoking more positive emotions were generally more viral, some negative emotions like anxiety and anger actually increased transmission while others like sadness decreased it. In trying to understand why, it seemed like arousal might be a key factor,” says Berger,[2] the Joseph G. Campbell Jr. Assistant Professor of Marketing at the University of Pennsylvania.In the study, Berger suggests that feeling fearful, angry, or amused drives people to share news and information. These types of emotions are characterized by high arousal and action, as opposed to emotions like sadness or contentment, which are characterized by low arousal or inaction. “If something makes you angry as opposed to sad, for example, you’re more likely to share it with your family and friends because you’re fired up,” continues Berger.
- Incorrect about how long ReelSEO has talked about social video. Actually did it back in 2008, along with advertising age.
- it’s helpful for any business that is doing social video, to understand the distinction between the optimization of video for search engine performance versus social media channels; also, between computers and real people.Video SEO, or “vSEO,” is about optimizing your video content for attracting unique visitors from web-based search engines’ organic results and video search results to your website.Source: Social Video Optimization Vs. Video Search Optimization: Which is Better? http://www.reelseo.com/social-video-optimization/#ixzz1N9ZFoBgJ ©2008-2011 ReelSEO Video Marketing
- http://video-commerce.org/2011/05/sex-social-video/
- More than just customer service, more than just customer relationships, it’s customer culture.