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Make Data Speak

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Gramener
Gramener

Talk at Pune Data Conference 2018 on the topic - Make Data Speak. Focus of the talk is to demonstrate how the outputs from a data analysis using various technologies can be made more consumable. Bring to attention the Ethical aspects of making data speak.

Daten & Analysen
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1 DATA PEOPLE HELLO
2 MAKE DATA SPEAK PUNE DATA CONFERENCE, 31ST MARCH, 2018 BY SUNDEEP REDDY MALLU @SUNDEEPRM SUNDEEP.MALLU@GRAMENER.COM
3 HOW DOES IT LOOK WHEN DATA SPEAKS - INFORMATIVE Jawbone UP sleep tracking device data for 24th August 2014
4 HOW DOES IT LOOK WHEN DATA SPEAKS - BORING GOOGLE MAPS 1. Base Map Partner Program 2. Satellite Images 3. Traffic Information 4. Public Transport 5. Food Recommendation 6. Weather is missing 
5 CAN DATA REALLY SPEAK AND MAKE SENSE?
6 SHOW me what is happening with the data EXPLAIN to me why it’s happening Allow me to EXPLORE and figure it out Just EXPOSE the data to me Low effort High effort HigheffortLoweffort Creator Consumer THERE ARE FOUR WAYS TO MAKE DATA SPEAK
7 GUJARAT ASSEMBLY ELECTIONS 2018 - EXPOSE
8 GUJARAT ASSEMBLY ELECTIONS 2018 - SHOW
9 GUJARAT ASSEMBLY ELECTIONS 2018 - EXPLAIN
10 GUJARAT ASSEMBLY ELECTIONS 2018 - EXPLORE
11 DHONI’S SIXES IN ODI - EXPOSE Source: espncricinfo.com
12 DHONI’S SIXES IN ODI -SHOW
13 DHONI’S SIXES IN ODI - EXPLAIN
14 DHONI’S SIXES IN ODI - EXPLORE
15 2017, A PRIVATE BANK WHAT EXPLAINS OUR ATTRITION LEVELS?
16 FACTORS DRIVING ATTRITION AT A RETAIL BANK Premium Accounts attrition is driven by other parameters ENGAGEMENT DRIVES RETENTION CSR, ATTENDANCE, LIBRARY BOOKS, ETC BACKGROUND DOES NOT HAVE A STRONG IMPACT
17 WHAT ARE THE ETHICAL CHALLENGES WHEN DATA SPEAKS??? 1. Design a system to uniquely identify each citizen 2. Create a mechanism to categorize each citizen by a set of attributes 3. Identify a group of citizens matching a set of conditions for targeting 4. Do all this using current day Technology IBM's strategic alliance with Nazi Germany from 1930 to 1944
18 WHO CAN MAKE DATA SPEAK? 1. Combination of skills and capabilities spread across • Mathematics • Statistics • Programming/Engineering • Human Interface 2. Must have empathy for the business and business teams 3. Can speak to folks outside IT in their own context 4. PhD is optional  Data gives you super powers as a tool. More like a hammer. Now go find the nail that needs the hammer.
19 I‘ll be more than happy to hear your s
WE CAN ASSIST YOU IN NARRATING DATA STORES REACH OUT: CONTACT@GRAMENER.COM JOIN US: CAREERS@GRAMENER.COM MORE EXAMPLES AT GRAMENER.COM/DEMO

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Make Data Speak

  • 2. 2 MAKE DATA SPEAK PUNE DATA CONFERENCE, 31ST MARCH, 2018 BY SUNDEEP REDDY MALLU @SUNDEEPRM SUNDEEP.MALLU@GRAMENER.COM
  • 3. 3 HOW DOES IT LOOK WHEN DATA SPEAKS - INFORMATIVE Jawbone UP sleep tracking device data for 24th August 2014
  • 4. 4 HOW DOES IT LOOK WHEN DATA SPEAKS - BORING GOOGLE MAPS 1. Base Map Partner Program 2. Satellite Images 3. Traffic Information 4. Public Transport 5. Food Recommendation 6. Weather is missing 
  • 5. 5 CAN DATA REALLY SPEAK AND MAKE SENSE?
  • 6. 6 SHOW me what is happening with the data EXPLAIN to me why it’s happening Allow me to EXPLORE and figure it out Just EXPOSE the data to me Low effort High effort HigheffortLoweffort Creator Consumer THERE ARE FOUR WAYS TO MAKE DATA SPEAK
  • 11. 11 DHONI’S SIXES IN ODI - EXPOSE Source: espncricinfo.com
  • 13. 13 DHONI’S SIXES IN ODI - EXPLAIN
  • 14. 14 DHONI’S SIXES IN ODI - EXPLORE
  • 15. 15 2017, A PRIVATE BANK WHAT EXPLAINS OUR ATTRITION LEVELS?
  • 16. 16 FACTORS DRIVING ATTRITION AT A RETAIL BANK Premium Accounts attrition is driven by other parameters ENGAGEMENT DRIVES RETENTION CSR, ATTENDANCE, LIBRARY BOOKS, ETC BACKGROUND DOES NOT HAVE A STRONG IMPACT
  • 17. 17 WHAT ARE THE ETHICAL CHALLENGES WHEN DATA SPEAKS??? 1. Design a system to uniquely identify each citizen 2. Create a mechanism to categorize each citizen by a set of attributes 3. Identify a group of citizens matching a set of conditions for targeting 4. Do all this using current day Technology IBM's strategic alliance with Nazi Germany from 1930 to 1944
  • 18. 18 WHO CAN MAKE DATA SPEAK? 1. Combination of skills and capabilities spread across • Mathematics • Statistics • Programming/Engineering • Human Interface 2. Must have empathy for the business and business teams 3. Can speak to folks outside IT in their own context 4. PhD is optional  Data gives you super powers as a tool. More like a hammer. Now go find the nail that needs the hammer.
  • 19. 19 I‘ll be more than happy to hear your s
  • 20. WE CAN ASSIST YOU IN NARRATING DATA STORES REACH OUT: CONTACT@GRAMENER.COM JOIN US: CAREERS@GRAMENER.COM MORE EXAMPLES AT GRAMENER.COM/DEMO