Meme is a new way to do the marketing

1. S UP
EME
M
Meme!
ur
ere is o
H

2. What’s meme?
A meme is "an idea, behavior, or style that
spreads from person to person within a
culture."
Internet "memes" are cultural symbols
and social ideas that spread virally

3. The origin of meme
The evolutionary biologist, Richard
Dawkins, first introduced the "meme"
word in 1976

4. The phenomenon of meme
Adolescents and post-adolescents
transmit the majority of Internet memes.
Most modern Internet memes are humorcentered

5. How it works?
The origin biological word of “Memes”
can be used to help us understanding
how the cultural meme works.

6. Memes reproduce by copying from a nervous
system to another one, either by communication or
imitation. Imitation often involves the copying of an
observed behavior of another individual.

7. A meme acts as a unit for carrying cultural ideas,
symbols, or practices that can be transmitted from
one mind to another through:

9. The more people go online, the stronger
memes will be.

10. Internet memes have assisted in producing
fame and fortune for many people,
transforming
nobodies
to
overnight
sensations in the blink of an eye.

11. Memes are highly
unpredictable and
untraceable: there is no
hard science on which
picture, video, or joke will
go viral next. In fact, a
meme can be ignored for
a long time before it
explodes.

13. Let’s Meme!
Chinese meme:
《忐忑》
http://www.youtube.com
/watch?v=h_U5yPK4g-E
http://www.youtube.com
/watch?
v=yFxAvEU5mAU
http://www.youtube.com
/watch?
v=YwWo8hVr0A4
Western meme:
Harlem shake
http://www.youtube.com/w
atch?v=hS-2dCZm_nU
Gangnam style
http://www.youtube.com/w
atch?v=O-8mnVqhKNw

14. Element of a Meme
Evoke a common kind of emotion, funny, boring,
stupid, or even hateful.
It’s easy for people to imitate,
Ways of media to spread fast and broad, like website
of youtube, youku, twitter, weibo.
It’s funny to imitate, or a way to express yourself or
your attitude.

15. Let’s meme
Giraffe in the street.

16. Memes
as Promotional and Marketing Tools
Memes should not be only seen as an
entertainment, but also as an effective promotional
and marketing tool.

17. Memes can travel from one site to another,
from one social networking site to another

20. How can company benefit
from the meme ?
Memes are like a self-replicating virus.
memes are one of the most important
tools in online marketing today.

22. The end
Sybille JEANMAIRE, Shuang WANG, Ruogu WANG, Ke WU