1. @grahamhills
Managing Director, Wego Indonesia
Wego’s community manager, hard at work!!
#SocialTrenz

2. #SocialTrenz

3. #SocialTrenz
Source: wearesocial.com!

4.
“Social
media
refers
to
the
means
of
interactions
among
people
in
which
they
create,
share
and
exchange
information
&
ideas
in
virtual
communities
and
network.”
- Wikipedia.org

5. SOCIAL MEDIA
EXPLAINED WITH
BEER

6. #SocialTrenz
SOCIAL MEDIA
CHANGES THE WAY PEOPLE TRAVEL

7. #SocialTrenz
And that’s not necessarily a bad thing!!

8. #SocialTrenz
Tongsis!

9. #SocialTrenz
Online behaviour of Indonesian travellers.

10. #SocialTrenz
Proportion of travellers frequently using
social media during travel.

11. #SocialTrenz
#CASESTUDY
WEGO INDONESIA, ON SOCIAL FROM ZERO TO TODAY

12. #SocialTrenz
WEGO
INDONESIA
From
zero,
to
an
online
community
of
over
1
million
people
in
social
media.

13. Team.
Wego Indonesia social media is managed by
passionate local social team who live and breathe
social media and love to travel.
#SocialTrenz
MAD
as
Community
Manager.
Loves
traveling
with
gadgets,
had
more
than
35
5lights
/
12
trips
in
2012,
and
by
2014
had
travelled
to
all
34
of
Indonesia’s
provinces
by
his
25th
birthday.
BANI
as
Social
Media
Manager.
Has
more
than
70,000
followers
on
her
Facebook
and
2,000
on
twitter,
our
queen
of
social
media.

14. #SocialTrenz
Strategy.
Wego Indonesia has a clear strategy and
key message from the start.
“We
want
to
inspire
250m
Indonesians
to
travel
more,
especially
within
Indonesia
because
Indonesia
has
so
much
to
offers,
not
just
Bali.”

15. #SocialTrenz
Beautiful photos of Indonesia everyday on our social
channels, showing hundred of destinations in Indonesia.
fb.com/wego.indonesia

16. #SocialTrenz
Social campaigns, matched with the key message to ensure
consistency! Our first Travel Photo Contest: Ini Indonesia!
back in 2012, and got massive 6,000 submissions in 6 weeks.

17. #SocialTrenz
Collaboration with the local travelers community, who has
same mission to produce a video called Vaastu.

18. Events.
To gather people who has same passion: travel, we
created the #WegoHangout event, held quarterly.
#SocialTrenz
#WegoHangout
I
–
Dec
2012
#WegoHangout
II
–
Apr
2013
#WegoHangout
III
–
Jun
2013

19. Events.
When they’re having fun, they tweet about it.
#SocialTrenz
Over
22
million
people
reached
in
several
hours

20. Social Numbers for Wego
Indonesia
#SocialTrenz
300k
People
engaged
on
our
social
channels
>3.5m
People
reached
per
week
on
social
channels
alone
>800k
Wego
Indonesia
Facebook
Fans
>51k
Wego
Indonesia
Twitter
Followers
>250k
Wego
Indonesia
Google+
followers

21. #SocialTrenz
SOME
#INSIDERTIPS
IF YOU’RE TARGETING INDONESIA MARKET!

22. Platform.
Choose the right social platform. The popular
platforms in Indonesia:
#SocialTrenz

23. #SocialTrenz
using Social Media!
SOCIAL PRESENCE is a must.
Source:
Indonesia
Travel
Insight,
Google
Indonesia
(August
2013)

24. #SocialTrenz
DID YOU KNOW?
83% OF INDONESIANS SHARE THEIR TRAVEL EXPERIENCES
DURING THE TRIP AND 89% POST TRIP?
Source:
Indonesia
Travel
Insight,
Google
Indonesia
(August
2013)

25. #SocialTrenz
A #hashtag strategy that includes your guests
makes it easier for others to discover.
#AucklandByHarley!
#CookingWithSachie!

26. Influencers.
Identify and engage key opinion leaders in social
media with a passion for travel. Indonesians will
listen…
#SocialTrenz

27. Partner!
Work with a local partner or community who has
strong social presences. Reach larger audiences
more cost effectively.
#SocialTrenz

28. #SocialTrenz
Social media + content campaign, together with Auckland
Airport to create awareness through Key Opinion Leader/
Influencer in Indonesian market.

29. Follow Prue (Home page) – CTR 4.95%

30. Flights & Deals ads – CTR 1.71%

31. Social isn’t free.
#SocialTrenz

32. Not free, but right content + strategy can get
high reach and engagement leading to
awareness.
#SocialTrenz

33. Photo, Video.
Indonesians love to see photos and videos.
#SocialTrenz
65%
business
travelers
have
seen
videos
about
their
destination
56%
leisure
travelers
have
seen
videos
about
their
destination
Source:
“Indonesia
Travel
Insight”.
Google
Indonesia
(August
2013)

34. #SocialTrenz
KNOW WHEN to launch your campaigns!

35. Last tip, social media marketing is one part
of the marketing mix, not the only part!
#SocialTrenz

36. Terima kasih!
Thank you!
Graham
Hills
|
email:
graham@wego.com
|
twitter:
@grahamhills