Rick Pullen's presentation accompanies the New Covent Garden Soup door drop case study, providing insight into how the distribution planning and implementation took place.
In conclusion, there are 4 key questions we are asking packaged goods manufacturers, brand owners, retailers and intermediaries during this current price war climate: if you want more background on the relevant economic factors affecting these 4 key questions, ask me…
Here are the 10 steps, plus one extra free (think of the customer journey calendar over the year and where smart drop can plant content)