A short talk I gave at the IOT London Meetup where I presented some research into the connected products space as it exists, or could develop, in the developing world.

1. BEYOND THE APPLE STORE
IoT & Connected Products in the Developing World

2. Challenge
Identify examples of how
web-connected products or
the Internet of Things
movement are creating
change in the Developing
World.

3. Internet of Things
“... refers to uniquely identifiable objects
and their virtual representations in an
Internet-like structure.” [Wikipedia]
Connect Products
“..purpose-specific physical products
that exist as part of a digital service
ecosystem.” [Ian Bach]

4. Developing World
Countries with “a lower living standard,
underdeveloped industrial base, and low
Human Development Index (HDI)
relative to other countries.”
Focus
Pakistan (Frontier Market), Iraq (Post-
Conflict Zone) and China (Emerging
Market).

7. ● Population of 35 million
● 450,000+ died (‘03-’11 war)
● 2 million refugees fled (post-’03)
● Top 5 oil reserves - 140 billion barrels
● $79 billion - total oil exports 2012
“The country’s politics will remain unstable as religious and regional factions
challenge central authority, and as the government in Baghdad seeks
accommodation with the Kurds’ regional government. But foreign companies,
particularly the oil majors, will press ahead with investment. The economy will
respond with another jump in the growth rate, approaching 10%.”
[Source: The Economist]
Iraq
Post-Conflict Zone

8. ● Market began in 2005
● Private security, intelligence, military, news,
charities, NGOs, logistics
● Protect personnel, vehicles and assets
● Location awareness by GPS
● Communication by GSM, 3G, Inmarsat,
Iridium, UHF/VHF, RF
● Displayed through SaaS web portal
● Data - predictive modelling
Iraq
Crisis & Battlefield Management Systems

9. ● Population of 185 million
● Drone strikes - 3,500 killed
● Nuclear power / political instability
● 50% under-35
● Massive mobile internet penetration
“Terror groups suspended hostilities against the centre-right PML (N) party
ahead of the 2013 election, but have renewed their campaign with vigour since
its victory, and the new government is more heavily embroiled in security
issues than many had expected. Much depends on efforts by Nawaz Sharif,
back for a third stint as prime minister, to wrest control of the domestic security
apparatus away from the military-intelligence agency, ISI, whose effectiveness
and loyalty are both in question. A chronic energy crisis, a sluggish economy
and a power struggle with autonomy-minded provinces will provide further
headaches.”
[Source: The Economist]
Pakistan
Frontier Market

10. Constraints
● Battery-based redundancy
● GPRS-only or SMS-triggered
● Simple setup
Ideas
● Remote power-management for the home
● Election ballot box tracking
● Drone-alarm
Pakistan
A World of Opportunity

11. ● Population of 1.3 billion
● Largest country in the world
● 2nd-largest economy in the world
● 300 million considered Middle Class
● Political and social change inevitable
“The economy is on a gentle downward trend as a new generation of leaders
shifts focus from low-value-added exports and government stimulus to self-
sustaining consumer demand. A range of fiscal and social reforms were
expected from the Communist Party plenum in late 2013 (but no political
change). The government will put money into consumers’ pockets through
redistributive tax measures and wage increases, and by settling more people
in cities. Political leaders will bear down on official corruption and
environmental degradation. After a bumpy 2013, economic growth will stabilise
in response to modest fiscal stimulus.”
[Source: The Economist]
China
Emerging Market

12. IoT is an “emerging strategic industry.” (Wen Jiabao)
12th 5 Year Plan (2011)
“...solving key technological problems, setting
standards, cultivating key enterprises, promoting and
demonstrating IOT real-world applications, planning the
regional distribution of the IOT industry, and ensuring
information security.”
[Source: Hogan Lovells]
$800 million investment by 2015
Wuxi, Xinhua - state-sponsored special economic
zone
China
Leading the way?

13. ● Infrastructure / connected city focus
● Standards-driven development
● Booming domestic connected products
market
● Connected Mirror (Cybertecture)
China
The Direction

14. Daniel Fogg
Founder & Consultant
@danielfogg