One of many tools that can be used to understand consumers, build strategies, generate content, build conversation planners, identifying category trends, or simply brainstorm…
1. The world of butter according to….
#socialethnography
2. There is a lot of user generated content around butter…
…which we can draw insight from this content to see what
people are posting around a category or brand…
…this insight can then be used for understanding consumers, building
strategies, content generation, conversation planners, identifying
category trends, or simply brainstorming…