Improving web accessibility can be challenging, particularly for organizations with large, complex digital estates and internal organizational structures. Efforts can be guided by technical standards, but there are shortcomings with treating accessibility for people with disabilities as a compliance effort. Using the Americans with Disabilities Act Standards for Accessible Design as an approach to remediation of accessibility barriers in the built environment as a parallel, we explore an approach to improving digital accessibility that places value on conscious, pragmatic decision-making and sharing of evidence of progress. Presented as part of the 12th Web for All Conference (W4A 2015), May 20, 2015, with David Sloan and Henny Swan: http://www.w4a.info/2015/. The manuscript version of the paper is available at http://www.paciellogroup.com/blog/2015/05/complementing-standards-by-demonstrating-commitment-and-progress/.