3. Better financial decisions
Who uses LinkedIn?
LinkedIn now has 100m users worldwide.
6m users in the UK – including 70,000
recruiters.
A new user joins LinkedIn every second.
59% LinkedIn users are male, 41% female.
Most widely represented age groups are 25-34
and 35-54 with 36% of users each.
5. Better financial decisions
Why use LinkedIn?
To source candidates directly.
To create an interesting profile that will make
prospective candidates want to come and work
with us.
To build our brand through increased online
presence.
To connect with others in the industry – share
knowledge.
12. Better financial decisions
Creating your profile: Summary
Remember that LinkedIn is a
professional business tool and
that by using it you are
presenting yourself as an
ambassador for Defaqto.
Upload a suitable photo.
Customise your profile url.
Use copy from the Defaqto.com
website and your Job
Description to update your
Experience section.
Make your profile interesting.
Be naïve – you may be
contacted by recruiters.
Write recommendations for or
Defaqto employees.
Share links or other online
information on your LinkedIn
account unless you are sure it is
appropriate.
DO DON’T
13. Better financial decisions
Building your network
• Search for family members, friends, old classmates, current or past
colleagues etc. In most cases you have to have their email addresses to
connect in this way.
• Visit a member’s profile and click the Add to My Network button to the
right of the member’s picture. You can also add a short personal message.
• Click on Contacts, then Imported Contacts. From here you can pick and
choose people who are connected to you in ways other than LinkedIn, and
invite them to connect.
• Click on Contacts, then Add Connections. This will ask you for your login,
then will allow you to search your email contacts to find people you know
who you can ask to connect.
• Join up to 50 groups and invite every group member to connect with you.
You don’t need an email address, because you’re already connected
through the group.
16. Better financial decisions
LinkedIn as a recruitment tool
• Status Updates.
• Groups – job discussions.
• Send messages to your connections.
• Advanced Search.
21. Better financial decisions
Boolean search
• And narrows a search by
combining terms: cats AND
dogs
• OR expands a search to
include results that contain
either of the words you type
in: cats OR dogs
• NOT narrows a search by
excluding certain terms: dogs
NOT cats
• Basic commands are AND, OR and NOT.
22. Better financial decisions
Boolean search cont.
• Use “...” to input a phrase eg. “financial
services” these words must appear next to
each other in this sequence.
• Use a * to bring up a word in all it’s
possible forms eg. invest* would bring up
invest, investments, invested etc.
• Use brackets to group commands together
in a logical way eg. “financial services” and
(invest* or funds).
