A copy of the slides for a session I did with North Yorkshire councillors setting out the possibilities presented by using social media as a tool as part of their role(s)

1. Representing in a Digital
Age
Carl Whistlecraft, Head of
Governance and Democratic Services
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2. Some Context and Assumptions
• Your Role:
 Complex, challenging and
changing
 Time - Increasing and
changing expectations
 Difficult decisions (taken in
public)
• All in a digital age
• Does this present
opportunities?
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3. Does digital provide an
opportunity to…
Inform? Communicate?

4. Does digital provide an
opportunity to…
Engage? Broadcast?

5. Does digital provide an
opportunity to…Image Creative Commons: https://www.flickr.com/photos/martinbamford/
Watch? Campaign?

6. Does digital provide an
opportunity to…
Mobilise? Notify?

7. Does digital provide an
opportunity to…Image Creative Commons: https://www.flickr.com/photos/bswise/
Meet? Be transparent?

8. More tools in your box?
• Listening
• Brokering
• Advocating
• Communicating
• Appraising options
• Problem solving
• Feeding back
• Delivering outcomes
• Campaigning
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9. Some Considerations
• Your connectivity
• Your kit
• Your time
• Your identity
• Your reputation
• Your tried and tested
approaches
• Your choice

10. And Finally…
• Questions
• Thank You