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CHAITANYA BH K K

NIKHIL JHANB
GAURAV MEHROTRA
SUNIL RAMAVARAPPU
VIRESH SHARMA
VIJAY DOSAPATI
Situation Analysis
Description Of Case


Hathway Jones’ difficult times



China’s growing economy provides huge opportunities in luxurious segment



Mimi’s credentials – saucy and creative, brought up in China, successful launch of two
brands, insights on brand development in China.



But she was involved in protests against China after her graduation
Situation Analysis- Contd
Analysis


China’s paternal culture and the importance of diplomatic relations in China



Opportunity cost of not hiring Mimi



Importance of creativity in luxurious cloth merchandise



Opportunity of reviving the company’s image by introducing the brand in emerging
nations starting with China



Should the solution be based on the hiring practices and rules of the company or
should it be case specific?



How valid is the news in internet a true picture of the situation?
Problem Statement
Should Fred hire Mimi for China’s operations?
Options
Take Mimi for China’s operations
Do not take Mimi
Have another round of interviews ad
based on the answers take a call

Hire Mimi for American operation but
keep her as a part of Strategic Team of
the Chinese operations
Criterion
Fledgling business of Hathaway Jones
Credentials of candidate for appointment
Stance of Chinese Govt.
Internet Reputation
Evaluation of Options
Options/
Criterion

Hire Mimi

Do not hire Mimi

Take another
Hire her but not for
interview and take China’s operations
a call then

Fledgling business
of Hathaway
Jones

√

X

√

√

Credentials of
candidate

√

√

√

√

Stance of Chinese
Government

X

√

X

√

Internet
Reputation

X

X

X

√
Recommendation


Hire Mimi for American operation but keep her as a part of Strategic Team of the
Chinese operations
Action Plan


Give her an offer and in parallel explain her the situation that has arose. Tell her that she
won’t be heading the Chinese Operations but would be an integral part of the decision
and strategy making group



Ask her to improve her PR relations by writing an article about the development of
China
We googled you- HBR Case Study

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We googled you- HBR Case Study

  • 1. We Googled You CHAITANYA BH K K NIKHIL JHANB GAURAV MEHROTRA SUNIL RAMAVARAPPU VIRESH SHARMA VIJAY DOSAPATI
  • 2. Situation Analysis Description Of Case  Hathway Jones’ difficult times  China’s growing economy provides huge opportunities in luxurious segment  Mimi’s credentials – saucy and creative, brought up in China, successful launch of two brands, insights on brand development in China.  But she was involved in protests against China after her graduation
  • 3. Situation Analysis- Contd Analysis  China’s paternal culture and the importance of diplomatic relations in China  Opportunity cost of not hiring Mimi  Importance of creativity in luxurious cloth merchandise  Opportunity of reviving the company’s image by introducing the brand in emerging nations starting with China  Should the solution be based on the hiring practices and rules of the company or should it be case specific?  How valid is the news in internet a true picture of the situation?
  • 4. Problem Statement Should Fred hire Mimi for China’s operations?
  • 5. Options Take Mimi for China’s operations Do not take Mimi Have another round of interviews ad based on the answers take a call Hire Mimi for American operation but keep her as a part of Strategic Team of the Chinese operations
  • 6. Criterion Fledgling business of Hathaway Jones Credentials of candidate for appointment Stance of Chinese Govt. Internet Reputation
  • 7. Evaluation of Options Options/ Criterion Hire Mimi Do not hire Mimi Take another Hire her but not for interview and take China’s operations a call then Fledgling business of Hathaway Jones √ X √ √ Credentials of candidate √ √ √ √ Stance of Chinese Government X √ X √ Internet Reputation X X X √
  • 8. Recommendation  Hire Mimi for American operation but keep her as a part of Strategic Team of the Chinese operations
  • 9. Action Plan  Give her an offer and in parallel explain her the situation that has arose. Tell her that she won’t be heading the Chinese Operations but would be an integral part of the decision and strategy making group  Ask her to improve her PR relations by writing an article about the development of China