Census Social Media: Part 2
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A presentation for program managers and data experts at the U.S. Census Bureau. Focus on the Census engagement and federal compliant tools and Terms of Service for free social media tools available to agencies.
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Census Social Media: Part 2
- 1. U.S. Census and Social Media 8/2/2011 1 Office of Citizen Services and Innovative Technologies Center for Excellence in Digital GovernmentEngagement and Outreach Team Part 2: Census Engagement
- 2. Agenda 9:00-9:10 Introduce Topic and Speakers (Rick Denby) 9:10-9:50 Demographic Internet Staff (Census) 9:50- 10 Break 10:00 - 10:50 Social Media Part 1: Inform (Center for Excellence in Digital Government, General Services Administration) 10:50 - 11:00 Break 11:00 -11:20 Social Media Part 2: Engage (CEDG) 11:20-12:05 Brainstorming Sessions / Breakout (CEDG) 12:05 Wrap-up and adjourn (CEDG) 2 Office of Citizen Services and Innovative Technologies 8/2/2011
- 3. We are Jonathan Rubin (@jonathan_rubin Tammi Marcoullier (@TammiM) 8/2/2011 Office of Citizen Services and Innovative Technologies 3
- 5. Social media tools that you might like
- 6. Data visualization – depends on tools,4. Metrics 4 Office of Citizen Services and Innovative Technologies 8/2/2011
- 7. Agenda 1. Results of Social Media survey 5 Office of Citizen Services and Innovative Technologies 8/2/2011
- 8. 8/2/2011 Office of Citizen Services and Innovative Technologies 6
- 9. 8/2/2011 Office of Citizen Services and Innovative Technologies 7
- 10. 8/2/2011 Office of Citizen Services and Innovative Technologies 8
- 11. 8/2/2011 Office of Citizen Services and Innovative Technologies 9
- 12. 8/2/2011 Office of Citizen Services and Innovative Technologies 10 There is verbal support but action is limited [4]
- 13. 8/2/2011 Office of Citizen Services and Innovative Technologies 11
- 14. Other Questions How other gov agencies are using it and how well it's worked for them How to use social media to get information to our data users Why do people feel the obsessive need to know all about useless information? How can / will it improve visibility of the programs SAIPE and SAHIE 8/2/2011 Office of Citizen Services and Innovative Technologies 12
- 15. Other Questions Appropriate use in the office Why should I care about social media How can we use it to interact with our data product users and customers? I understand how SM can stimulate conversation / interaction, but how has it helped to reduce agency / org costs (in terms of time/resources)? 8/2/2011 Office of Citizen Services and Innovative Technologies 13
- 16. Agenda 1. Results of Social Media survey 2. Take a look at your Twitter feed 14 Office of Citizen Services and Innovative Technologies 8/2/2011
- 17. 8/2/2011 Office of Citizen Services and Innovative Technologies 15
- 18. 8/2/2011 Office of Citizen Services and Innovative Technologies 16
- 19. 8/2/2011 Office of Citizen Services and Innovative Technologies 17
- 20. Let’s Open Up a Twitterfall 8/2/2011 Office of Citizen Services and Innovative Technologies 18
- 22. Social media tools that you might like
- 23. Data visualization4. Metrics 19 Office of Citizen Services and Innovative Technologies 8/2/2011
- 24. Who Owns Your Social Media? Marketing? IT? Corporate Communications? Social Media Team? Management? 8/2/2011 Office of Citizen Services and Innovative Technologies 20
- 25. Two Ways to Divide Work 8/2/2011 Office of Citizen Services and Innovative Technologies 21 Centralized Decentralized
- 28. Hybrid 8/2/2011 Office of Citizen Services and Innovative Technologies 24
- 29. Hybrid 8/2/2011 Office of Citizen Services and Innovative Technologies 25
- 30. Measured Voice 8/2/2011 Office of Citizen Services and Innovative Technologies 26
- 31. Hootsuite Live Demo 8/2/2011 Office of Citizen Services and Innovative Technologies 27
- 32. Which is More Important? 8/2/2011 Office of Citizen Services and Innovative Technologies 28 Controlled message Customer responsiveness vs.
- 34. Social media tools that you might like
- 35. Data visualizationMetrics 29 Office of Citizen Services and Innovative Technologies 8/2/2011
- 36. 8/2/2011 Office of Citizen Services and Innovative Technologies 30 Terms of service signed with: Search tools Blogs Bookmarking Document sharing Multimedia
- 37. 8/2/2011 Office of Citizen Services and Innovative Technologies 31
- 38. 8/2/2011 Office of Citizen Services and Innovative Technologies 32
- 39. 8/2/2011 Office of Citizen Services and Innovative Technologies 33
- 40. Challenge.gov 8/2/2011 Office of Citizen Services and Innovative Technologies 34
- 41. Using Public Data for Cancer Prevention and Control 8/2/2011 Office of Citizen Services and Innovative Technologies 35 Challenge.gov
- 42. 8/2/2011 Office of Citizen Services and Innovative Technologies 36 Challenge.gov Occupational Employment Statistics Challenge
- 44. Open to federal, state, or local employees
- 45. Courses + Webinars
- 46. New Media Talks (free)
- 50. Social media tools that you might like
- 51. Data visualizationMetrics 39 Office of Citizen Services and Innovative Technologies 8/2/2011
- 52. Off To a Good Start Many Eyes Google Public Data Explorer 8/2/2011 Office of Citizen Services and Innovative Technologies 40
- 53. Good Magazine 8/2/2011 Office of Citizen Services and Innovative Technologies 41
- 54. 8/2/2011 Office of Citizen Services and Innovative Technologies 42
- 55. Challenge!!! 8/2/2011 Office of Citizen Services and Innovative Technologies 43
- 56. 8/2/2011 Office of Citizen Services and Innovative Technologies 44
- 57. Data.gov 8/2/2011 Office of Citizen Services and Innovative Technologies 45
- 58. Resources Data Visualization Challenge - http://datavizchallenge.org/ The Best and Worst of Statistical Graphics - http://www.datavis.ca/gallery/ Improving Visualization http://www.improving-visualisation.org/ Open Knowledge Foundation http://okfn.org 8/2/2011 Office of Citizen Services and Innovative Technologies 46
- 60. Social media tools that you might like
- 61. Data visualizationMetrics 47 Office of Citizen Services and Innovative Technologies 8/2/2011
- 62. You Can’t Manage What You Can’t Measure 8/2/2011 Office of Citizen Services and Innovative Technologies 48
- 63. Is This Stuff Working? 52% of surveyed didn’t know how to measure Social Media effectiveness Source: The CMO Site, 2010 8/2/2011 Office of Citizen Services and Innovative Technologies 49
- 65. Bounce Rate?
- 67. Time on site?vs
- 68. Remember: Don’t ask “What’s the right metric?” Ask “What’s the right metric for us and this project?” 8/2/2011 Office of Citizen Services and Innovative Technologies 51
- 69. Possible Social Media Measurement Visitors and sources of traffic Network size (followers, fans, members) Quantity of commentary about brand or product (sentiment analysis) When do people visit your site Where are they coming from? What are they looking for? 8/2/2011 Office of Citizen Services and Innovative Technologies 52
- 70. Metrics Need to be USED, Not Just Collected 8/2/2011 Office of Citizen Services and Innovative Technologies 53
- 71. 8/2/2011 Office of Citizen Services and Innovative Technologies 54
- 72. April 2011 Survey to 150 Socmed Professionals: 54% spend <$100 a month on metrics tools 60% are OK with current tool 48% would be “very disappointed” if no Twitter 8/2/2011 Office of Citizen Services and Innovative Technologies 55
- 73. Which Tool to Monitor Twitter? 26% Desktop client (Tweetdeck) 23% Mobile app (SocialScope, Tweetie) 12% Scheduling tool (Hootsuite, CoTweet) 12% Analytics tool (Klout, TwitterCounter) 15% Web-based client (Brizzly, Ginx) 4% Auto-follow tool (TwitterMass, Twollow) 6% Notification tools (Qwitter, Social Oomph) 8/2/2011 Office of Citizen Services and Innovative Technologies 56
- 74. Watch Out for the Time Sink 8/2/2011 Office of Citizen Services and Innovative Technologies 57
- 75. 8/2/2011 Office of Citizen Services and Innovative Technologies 58 Invest in Your Audience and Your Assets + + =
- 76. 8/2/2011 Office of Citizen Services and Innovative Technologies 59 = Social Media = Conversation Tool
- 77. Social Media 8/2/2011 Office of Citizen Services and Innovative Technologies 60
- 78. See you in 10 minutes 8/2/2011 Office of Citizen Services and Innovative Technologies 61
Hinweis der Redaktion
- People have chosen the most popular ones
- Other = combination of FB and youtube. 1 person said apps were blocked but the majroity said there weren’t any issues
- This is what people perceived……… Other – people didn’t specify
- There is verbal support but action is limited
- Caring about it
- News are tracking agency information
- Appropriate use – social media guidelinesSave $ - this is new yellow pages – where people are coming for info, saves on phone calls, sharing info in user-friendly formatsocial media campaigns can cost very little, internal collaboration / wikipedia and knowledge sharing, conencting your team, good for morale, teaches people new skills and helps you recruit and retain younger people
- Look at tweets and twitter streamsocial media page - http://www.census.gov/aboutus/social_media.htmlgood information, all one 1 page (compare to nasa page at http://www.nasa.gov/connect/)could use more verbsnice disclaimer on bottomtop banners look weird, too much text thatfocal point?
- TAMMI SLIDELater – include slide on census vs. uscensusbureau – show them – check social names – do it liveOn knowem.comMOVE IT HERE
- census vs. uscensusbureau – show them – check social names – do it liveOn knowem.com
- possible to have coherent and strong voice with training
- Social media dashboard
- Social media dashboard
- Social media dashboard - Measuredvoice
- http://www.youtube.com/watch?v=NXpYVTnyCjU
- Social media dashboard
- Apps. Gov, WMU, challenge.gov, apps.gov NOW
- https://www.apps.gov/cloud/cloud/category_home.do?&c=SA
- Social media tools, 508 compliant + FISMA compliant, free
- TAMMIFree, guidance, hosting, tons of examples, interactive – help business side of the agency, managing data
- 107+ challenges and 36 agencies
- Free, guidance, hosting, tons of examples, interactive
- July 21 - national cancer institute - Using Public Data for Cancer Prevention and Control (http://challenge.gov/challenges/208) - develop software apps that use data to promote healthy behaviors, early detection, early detection
- Occupational Employment Statistics Challenge - Develop data visualizations that can help people plan their education, explore a career change, know what to expect in a new town, or negotiate pay and benefits.
- JONhttp://www.usa.gov/webcontent/wmu/schedule/
- http://www.census.gov/acs/www/about_the_survey/american_community_survey/
- we don’t have any data visualziation tools but here are some tip
- http://www.good.is
- Context – comparing info to make it more personal + interesting - comparison
- Gallery of Data Visualization
- We lack
- timing for core audience – post during the spikes, are people doing the thing that you want them to do
- Monitoring data is only valuable if metrics relevant to a company are being tracked, analyzed, then applied to improving a Social Media Marketing (SMM) strategy. metrics - strategy - output (in a circle)
- Jay Baer's Social Media Metrics Sequence
- What Are The Best Social Media Monitoring Tools? - http://oneforty.com/blog/what-are-the-best-social-media-monitoring-tools/
- There are more than a dozen tools – find one that works for youhttp://oneforty.com/blog/what-are-the-best-social-media-monitoring-tools/
- Social media metrics may be free but you can spend a LOT of time looking at them – too much. Know what you’re looking for BEFORE you collect
- Bring connectivity, connectyour world to the customers – social media does this – you just need these 3 pieces
- All sociaol media is a way for you to have conversations and share information with people, and for them to be able to reach you.
- In the end, I hope you find just as much to like about social media as we do
- http://oneforty.com/blog/what-are-the-best-social-media-monitoring-tools/What Are The Best Social Media Monitoring Tools?