Govloop's guide to increase fans, followers, subscribers for government agencies

1. How to Increase Fans, Followers, Subscribers: Lessons from GovLoop Handbook Steve Ressler Founder, GovLoop [email_address]

6. THE ENGAGEMENT FORMULA FIND OUT + SIGN-UP + LEARN + ACT = RESULTS (get flu shot, fill out census, apply for job) Results met now = bigger base = more results later

7. A Little Math – Flu Shot 500,000 Subscribers 20% Open – 100,000 Read your message 5% of Opens Take Action – 5,000 Extra Flu Shots

9. So How Do You Increase Audience and Engagement? Here’s my 22 Tips

10. Part 1: Sign-Up Tips

11. Big Sign-Up Box

12. Email Overlay

13. Da Vinci Code

14. FB Page Embed

15. Follow Others to Be Followed

16. Facebook Ads to your Citizens

17. In-Person Promotion

18. Optimize FB Landing Page

19. Paper Sign-up sheets

20. Optimize Outside Home Page

21. Part 2: Content/Engagement Tricks

23. Dessert to Broccoli

24. Pictures on FB

25. Use Special Events

26. Have Fun

27. Agency Cross-Promo

28. Use Multiple, Real People

29. Tell Stories

30. Cross-Promote

31. Ecards

32. Petition/Campaigns

33. Part 3: Call to Action

34. Just Ask

35. Make it Simple

36. Ask Multiple Times

37. Reference Links How to Build Gov’t Facebook Page http://www.govloop.com/profiles/blogs/how-to-build-an-awesome 16 Excellent Gov’t FB Pages - http://www.govloop.com/profiles/blogs/16-exceptional-govt-facebook Twitter - http://govengage.com/2011/03/28/how-to-build-a-govt-twitter-profile-and-drive-followers-and-engagement-2/