Zodio is a social location-based discovery platform that allows users to discover new places, find local services, and share reviews using photos, videos, and check-ins; currently operating in Thailand, the Philippines, and Indonesia, Zodio is raising $1.2 million in pre-Series A funding to expand into new markets and build out additional monetization features on its platform to attract more business accounts. The platform has over 170,000 users who have submitted over 60,000 reviews, 125,000 check-ins, and 170,000 photos to discover and share information about local businesses, products, and services.

1. A Social Location-Based Discovery Platform
Know Before You Go

2. ZODIO SNAPSHOT
Team (+5 rockstars)
!
Phathaisarn C
CTO
!
!
Neil W
Marketing Lead
!
!
Nina C
PH Country Manager
!
!
Vidi S
ID Country Manager
Founder
!
Jai Govindani
!
!
Located in Bangkok
Founded in 2011
Investors
Advisors
!
Simon Gerovich
Former Investment Banker
(Goldman Sachs)
!
Colin Baker
Entrepreneur and Investor
!
Michael Waitze
Former Investment Banker
(Goldman Sachs)
Financials
!
$5m Pre-money Valuation
!
$1.2m Raising (Pre-Series A)
Technology
!
Fully cloud-hosted (Amazon)
!
Application PHP
Database MongoDB + MySQL
Search ElasticSearch
!

3. WHAT IS ZODIO?
• A social location-based
discovery platform
!
• Helps users discover cool new
places and find products/
services around them
!
• Helps businesses reach users
cost-effectively
NOW Live in Thailand, The Philippines, Indonesia
!
NEXT Malaysia + the rest of Southeast Asia!

4. USER METRICS/DEMOGRAPHICS
0
12,500
25,000
37,500
50,000
13-20 21-25 26-30 31-35 36+
Users by Age Group
0
22,500
45,000
67,500
90,000
TH PH ID Other
Users by Country
60,000
Reviews
125,000
Check-ins
170,000
Photos
170,000 Users
have submitted
32%
20%
48%
iPhone Android Web
Visitors/Page Views
0
200,000
400,000
600,000
800,000
Sep Oct Nov Dec Jan Feb Mar
Visitors PageViews

5. METRICS/GROWTH FACTORS
Current
Mar ’14
Targeted
Jun ‘14
Page Views
(Monthly)
735k
1m
SEO / SEM
Social Organic
Social Ads
Visitors
(Monthly)
420k
500k
Users
170k
500k
Mobile App Install Ads
FB OpenGraph Virality
Exclusive Offers
• Current priority is on growth of the platform’s visitor, user and review base to attract
business accounts and enable monetization
• Expansion [into Indonesia and other countries] feeds into this plan - a new territory
results in simultaneous growth across all metrics

6. LOCAL SEARCH – IT’S BIG
• Yelp
• Current king of local search in the United States
• 27+ million reviews / 70+ million visits monthly
!
• IPO on 1st March 2012 saw a market
cap of over USD 1 billion
!
• Current market cap (Apr 2014) - above
USD 5 billion
!

7. ZODIO IN THE NEWS
Wall Street Journal
http://zod.io/QCQelZ
BusinessWeek Thailand

8. WHY ASIA?

9. SE ASIA - IT’S A MOBILE PARTY
0
50
100
150
200
Thailand Philippines Indonesia Malaysia Singapore
Mobile Penetration (%)
Internet Penetration (%)

10. A WHOLE NEW WAY TO REVIEW
Introducing
Video Reviews!
10-30 second videos make
reviewing as easy as taking a
selfie!

11. REVENUE STREAMS
• Micro-Location Marketing BETA
• Lead Generation LIVE
iBeacons installed at participating outlets
deliver relevant targeted information from
businesses to users
!
Hotel Bookings
!
Dining Reservations
!
Food Delivery

12. RAISING $1.2M TO FUND GROWTH
Personnel Web Services/Tech Expansion
• Mobile developer
• Backend/API developers
• DevOps
• Data scientist
• Increased capacity for user
growth
!
• Database optimization for
increased speed
!
• ElasticSearch optimization for
smarter searches
!
• We *HEART* Solid State!
!
• User Acquisition
Social, SEM, SEO
!
• Monetization
Additional platform buildouts
Additional payment methods
!
• International Expansion
Malaysia, India and beyond!
!

13. A Social Location-Based Discovery Platform
Know Before You Go