2. "I never perfected an invention that I did not think
about in terms of the service it might give others... I
find out what the world needs, then I proceed to
invent."
- Thomas Edison
3. Central idea
The main objective of our business is to produce bio
-ethanol from sugar industry wastes like bagasse
and molasses.
Bioethanol can easily substitute petrol or be
mixed with it as vehicle fuel without any or little
modification
This idea can effectively reduce fuel prices and
revolutionize transportation.
4. Our objectives
the major goal of our company is to make high quality
bioethanol from sugar industry waste product like
bagasse and molasses.
To set up manufacturing plant.
to sell and popularize cheap bioethanol as a fuel
substituent for normal diesel
to export bio-ethanol to high demand markets like
US,Canada,Europe ect
5. Secondary objectives
To generate employment for poor unskilled
population.
To manufacture an ecofriendly sustainable agro
product.
To maximize the potential of the agro trade in
India
6. Background of Indian sugar
industry
India is the largest consumer and second largest
producer of sugar in the world.
The Indian sugar industry is the second largest agro-
industry located in the rural India.
. About 50 million sugarcane farmers and a large
number of agricultural laborers are involved in
sugarcane cultivation and ancillary activities,
constituting 7.5% of the rural population
Besides, the industry provides employment to about
2 million skilled/semi skilled workers and others
mostly from the rural areas
7. Why sugarcane?
Sugar cane has one of the most efficient
photosynthetic mechanisms, among commercial
crops; this allows it to fix almost 2 - 3 percent of
radiant solar energy and transform it into green
biomass.
This high photosynthetic capability also allows it to
show a high coefficient of CO2 fixation, comparable
to the moderate climate zone woods. This
contributes to the decrease of the greenhouse
effect.
8.
9. What is bagasse?
Bagasse obtained as a by-product of sugar cane
processing, is composed of fiber, pith, non-
soluble solids and waste.
Every year, more than 200 million tonnes of
bagasse are obtained together with sugar, in all
cane producing countries
10. What is molasses?
Molasses is the final effluent obtained in the
preparation of sugar by repeated crystallization.
Molasses still contains some quantity of sugar, but this
sugar cannot be extracted by usual technology.
Sucrose and invert sugars constitute a major
portion (40 to 60%) of Molasses
11.
12. What is bio-ethanol ?
Ethanol may be a generic name for Ethyl Alcohol that
may be a product of sugarcane molasses and juice,
ready by fermentation and distillation processes.
When blended, as an additive with fuel for
motorized vehicles, it's referred to as Motor Fuel
Grade Alcohol or Power Alcohol
Up to 15% mixture no modifications are needed
within the engines.
13. Basic Procedure to make bio-
ethanol
1. Add the bagasse/molasses /sugar sol to barrel.
2. Mash the mixture after adding water
3. Add yeast to the barrel
4. Ferment the mixture for 7-10 days
5. Distill the mixture.
6. Filter the mixture.
7. Dehydrate the mixture.
8. Add gasoline (petrol) to the ethanol (optional).
14. Cheap raw materials:literally
free!!
The molasses prices that used to rule around 200 per
ton during the yearly niceties shot up to Rs.1400 per
ton as a result of decontrol crop in 1996, the prices
came down to Rs .400 level.
However the present prices of molasses are only
around Rs 800-1000 per tonne!!.
15. What are flexi fuel vehicles?
A flexible-fuel vehicle (FFV) or dual-fuel vehicle ) is
an vehicle with an internal combustion
engine designed to run on more than one fuel,
usually petrol blended with ethanol , and both fuels
are stored in the same common tank.
Today almost 27.1 million FFVs are used in the world
Brazil(16.3 million), U.S.A(10 million),Canada
(more than 600,000) and Europe, led by Sweden
(228,522).
16. Some Common FFVs
Ford fiestaHonda city
Fiat punto
Honda civic Mitsubishi
pajero
Toyota corolla
Toyota etios
17. Technical feasibility as fuel
Automakers spend an only estimated $100 or Rs 5500
to make a vehicle E85-ethanol capable!!!!
Flexible fuel vehicles (FFVs) are engineered to run on
blends of gasoline and ethanol in any percentage up
to 85 percent. E85 is 85 percent ethanol and 15
percent gasoline.
Almost all international manufacturers make FFVs-
Audi,Honda,ford,Toyota,Volvo …..ect
According to the National Ethanol Vehicle Coalition,
approximately 10 million vehicles have been sold
in the United States
18. Market potential(success stories)
Brazil is the largest sugar manufacturer in the
world accounting for 25% of total world production.
Half of the sugarcane produced is used to produce
ethanol.
In Brazil, $14.6bn of investment is being ploughed
into the industry in the next five years in the bid to
create a reliable supply chain that will enable the
country to triple its exports of biofuels in the next
ten years.
19. Growing consumption in Japan, Europe and the US is
set to make the commodity Brazil's top export in
less than a decade, overtaking soya by 2017. Last
year, the industry was worth $6bn to the Brazilian
economy. The figure is set to quadruple by 2015.
Exports currently account for about 15% of total
production, with 80% used to fuel Brazilian flex-
fuel vehicles capable of running on alcohol and
gasoline.
20. Initial investment required
To set up a small bio-ethanol an investment of only
10 lakhs is enough.
Major equipment is EFuel 100 MicroFueler
It has a 250 gallon tank and produces up to 35
gallons per week.
It will cost approximately $10,000 or Rs 5.5 lakhs
The fuel can be used in vehicles that are designed for
ethanol use, such as flex-fuel vehicles, or when mixed
with 90 percent gasoline (petrol).
22. Economic considerations
The direct employment potential is likely to be at
least 50 times that of a Petroleum refinery.
A 6 billion liters ethanol production, could save an
estimated around US$1 billion in foreign exchange
in diesel / petrol equivalent.
This in turn would provide an additional income per
year to the tune of Rs 6500 Crore at an average price
of Rs. 650 per tonne.
23. Petrol consumption in India during 2006-07 is
9,295,000 MT and only 0.64% of petrol is replaced
with Ethanol.
Present ethanol demand and supply in india
24. Marketing strategy
Major beneficiaries of our business will be car
manufacturers.
Car sales are majorly affected by rise and fall of fuel
prices so cheaper fuel means more car sales
Car companies will recommend buyers to use bio-
ethanol
Since most petrol cars can be easily modified to FFVs
so consumers will naturally prefer it
Component manufacturers,mechanics,dealers
may be roped in to promote the fuel.
25. Weakness or Barriers of entry
India still dependent on Traditional Distillation
procedures of C6 & C12
Indian Sugar Cycles and Global prices have not enabled
Ethanol to be traded freely.
Infrastructure for Domestic Storage, Transport,
Handling and at Ports for export yet to be developed
alike Thailand as a Consortium.
Opposition from Chemical and Potable alcohol
manufacturers to compete for feedstock and pricing.
No Political and Public support almost non existent
Inspite of $135 crude pricing.
26. Overall advantages
We can provide a cheap alternative to petrol
Create jobs for people of rural India
Provide a eco friendly solution to vehicle population
Provide a boost to Indian agro industry
We may Solve our fuel import problems
Produce export quality fuel at minimum prices.
