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GoUNESCO Internship Program
An overview
gounesco.com | global travel challenges | heritage runs | student outreach program | social media campaigns | make heritage fun! | gounesco.com
 Inspires travel to UNESCO WHS
 Founded in 2012
 UNESCO Approved
 Country-level Challenges
 Global Challenges
 World-renowned bloggers,
photographers and travelers
have participated
 Heritage run series
 Fun runs, not races!
 Founded in 2014
 8 Runs at heritage sites across India
 Over 3000 runners
 Growing network of partners and non-
profit heritage associations.
 2015 Manthan Award winner
 Global Student Outreach
Program
 Founded in 2014
 Over 550 students over 5
intakes
 Students from over 30
countries
 Discovery of local heritage
and emphasis on intangible
heritage
 Previously called the
GoUNESCO Campus
Ambassador Program
 Co-ordinated online campaign
 Partnerships with heritage
organizations and non-profits
globally
 Trigger and amplify
conversations around
heritage using
#makeheritagefun
 Jun 2015, Sep 2015, Dec
2015, Mar 2016
We Make Heritage Fun! – through travel challenges, heritage runs, a global student outreach
program and a series of distributed social media campaigns 

#makeheritagefun
Initiated in 2014, the GoUNESCO Internship Program is our student outreach initiative
The GoUNESCO Internship Program
The GoUNESCO Travel Challenges encourage heritage enthusiasts to visit UNESCO World Heritage Sites around the world. However, to
make heritage accessible to students who might not have the resources (time, money) to participate in the GoUNESCO Travel
Challenges, we founded the GoUNESCO Internship Program in 2014.
Engage students in conversations on heritage and culture
Why?
Make heritage more accessible, interesting and fun.
STATS
550 students across 30 countries across 5 intakes
Each intake: 6 month program with 6-9 heritage-focused tasks
Students from all around the world have participated on the GoUNESCO Internship program
GCA Profiles
CANELLE FRIIS CARLOS ORTIZ JACQUELINE JORDAAN EVELYN KANDUR KATHERINE BROWNELL
BS Geography
University of Philippines
Philippines
Masters (Archaeology)
University of Pretoria
Pretoria, South Africa
Psych., Lit. and Journalism
Mount Carmel College
Bangalore, india
Masters (Archaeology)
University of Pretoria
Pretoria, South Africa
World Heritage Studies
Brandenburg Technical
University - Cottbus
More info: http://www.gounesco.com/gounesco-internship-program/2016-jan/
There have been 5 intakes so far. The 5th intake commenced in Jan 2016.
GCA INTAKES
GCA Pilot Program
GCA II
GCA III
GCA IV
80 students /
15 countries
340 students /
30 countries
50 students /
3 countries
15 students /
2 countries
Jan – Jun 2014
Jun – Dec 2014
Jan – Jun 2015
Jun – Dec 2015
 Focus on drawing attention to local heritage
 Experimental phase
 Simple Tasks and goals
 Formalized and expanded the program
 Set in place a leaderboard to track performance
 More tasks with the overall focus on local heritage
 Reduced the student intake
 Increased the offline component of tasks
 Designated past GCAs to co-ordinate the program
 Smaller size intake but quite collaborative
 Team tasks introduced
 Designated past GCAs to co-ordinate the program
More info: http://www.gounesco.com/gounesco-internship-program
GoUNESCO Internship
Program – 5th Edition
56 students /
30 countries
Jan – Jun 2016
 Renamed the program to the GoUNESCO Internship Program
 Focus on encouraging collaboration between interns
Here’s a sample of tasks the 4th edition of the GoUNESCO Internship Program had
GoUNESCO Internship Program - Tasks
#heritageinteract
#heritagetales
#capturingculture
#deliciousheritage
All the GCA and coordinators to meet at any one of the heritage sites in their city, interact with fellow GCAs and visiting tourists.
Discuss about the place, its history and relevance. Interview tourists on what attracted them there, how was their exploration and
why they think it is important for them to visit such sites. The GCA to try and make the interview as interesting and engaging as
possible.
This task takes GCAs on a journey to explore these tales and myths. GCAs in each city were grouped into a team – each team chose
any heritage site in their city, interacted with people there and unearthed stories associated with the site.
GCAs to talk to the artistes or practitioners of intangible culture (oral traditions, performing arts, social practices, rituals, festive
events, knowledge and practices concerning nature), talk to them about the legacy, the importance of the culture in history of
civilisation and its current state. GCAs need to include the interview with the artist in an article and their suggestions and ideas on
preserving the ICH.
Celebrating the festive season, GCAs were to describe traditional food items prepared at their homes for festivals. GCAs to
share photos, recipes and even videos and submit the task as an individual or team up with friends or GCAs in their city. In
addition to exploring the heritage of food, getting families involved was also an objective of this task.
More info: http://www.gounesco.com/gounesco-internship-program
Here is a selection of articles the current set of student interns have written
GoUNESCO Internship Program - Articles
More info: http://www.gounesco.com/gounesco-internship-program
Hungary is an agricultural country and one of its most important products is wine (maybe you have
heard about Tokaji AszĂș). If you go across the country, you can see vineyards everywhere – on the
Great Plain, on the hills and also on the lower parts of the mountains. Thanks for it, many folk
customs are connected to grape harvest in autumn. Probably, the Grape Harvest Festival is the most
amazing among them. The festival is different in each regions, I would like to introduce you the
traditions in my native village. Here, as generally, the Festival is an all day activity, which starts at
down, finishes at night and its peak is the dance of the CsƑsz. But who are the CsƑsz?
Read more: www.gounesco.com/grape-ripens-dance-begins
There is one thing I like so much in Paris ; the Metropolitan. Despite the fact that it’s a smelly and
dark place, noisy and crowded, the Paris Metro is fascinating, full of interesting details, scenes,
happenings, stories and people. With 5 millions users a day dispatched over 300 stations, you can
observe every single groups of populations. The stressed ones – late for their work – the lazy ones
and sleepy ones – coming back from parties – the families, the lovers, the eccentrics and so on. The
subway is trully the best sample to study Parisians behaviours, ways of life and habits ; a city under
the city!
Read more: www.gounesco.com/one-day-paris-metropolitan-musicians/
CONTACT US:
AJAY REDDY, FOUNDER
212, 7th Cross, 1st Main, Chamrajpet, Bangalore
Phone: +91-9000047770
Email: ajay@gounesco.com
GoUNESCO Travel Challenges inspire travel to UNESCO World Heritage Sites globally
Country Challenges
THE INDIA CHALLENGE
WHS: 32
Years: 2012, 2013, 2014, 2015
2014 Challengers: 200 +
THE GERMANY CHALLENGE
WHS: 38
Years: 2014
2014 Challengers: 100 +
THE USA CHALLENGE
WHS: 22
Years: 2015
2015 Challengers: Ongoing
THE EPIC CHALLENGE
WHS: 1007
Years: Ongoing
Challengers: 2500 +
THE CULTURE CHALLENGE
ICH Elements: 316
Years: 2014. 2015
Challengers: 500 +
THE SOUTH AFRICA CHALLENGE
WHS: 8
Years: 2014
2014 Challengers: 100 +
Global Challenges
See also: www.gounesco.com
Go Heritage Runs encourages travellers, runners, adventure-seekers and heritage-lovers
alike to actively explore World Heritage Sites on foot.
Go Heritage Runs
Foundedin 2014 – Fun Runs, not races!
Focus on heritage, fitness and travel
Runs conducted at 8 heritage sites
Winners of South Asia’s Manthan award
See also: www.goheritagerun.com
See also: http://www.gounesco.com/gounesco-internship-program
Our Student Program promotes awareness of heritage and culture via fun tasks.
Campus Ambassador Program
A 6 month program with participation from over 550 students and 30 countries.
Currently in its 5th edition. Next intake is in June 2016
Recent tasks: #whatisheritage #myunescotrip #whsmovies #gounescoselfie
The #makeheritagefun series of events is a distributed social media campaign occurring
simultaneously at cities around the world to draw attention to heritage.
#makeheritagefun
Trigger and amplify conversations around local heritage
Participation from many geographies – and growing!
Co-ordinated exercise – emphasis on local planning and execution
through partner organizations
Focus on documenting and sharing experiences online – photographs,
audio, video.
June 2015, September 2015. December 2015. March 2016.
See also: www.makeheritagefun.com
Participants from 6 continents in March 2016!

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GoUNESCO Global Internship Program - Overview

  • 1. GoUNESCO Internship Program An overview gounesco.com | global travel challenges | heritage runs | student outreach program | social media campaigns | make heritage fun! | gounesco.com
  • 2.  Inspires travel to UNESCO WHS  Founded in 2012  UNESCO Approved  Country-level Challenges  Global Challenges  World-renowned bloggers, photographers and travelers have participated  Heritage run series  Fun runs, not races!  Founded in 2014  8 Runs at heritage sites across India  Over 3000 runners  Growing network of partners and non- profit heritage associations.  2015 Manthan Award winner  Global Student Outreach Program  Founded in 2014  Over 550 students over 5 intakes  Students from over 30 countries  Discovery of local heritage and emphasis on intangible heritage  Previously called the GoUNESCO Campus Ambassador Program  Co-ordinated online campaign  Partnerships with heritage organizations and non-profits globally  Trigger and amplify conversations around heritage using #makeheritagefun  Jun 2015, Sep 2015, Dec 2015, Mar 2016 We Make Heritage Fun! – through travel challenges, heritage runs, a global student outreach program and a series of distributed social media campaigns 
 #makeheritagefun
  • 3. Initiated in 2014, the GoUNESCO Internship Program is our student outreach initiative The GoUNESCO Internship Program The GoUNESCO Travel Challenges encourage heritage enthusiasts to visit UNESCO World Heritage Sites around the world. However, to make heritage accessible to students who might not have the resources (time, money) to participate in the GoUNESCO Travel Challenges, we founded the GoUNESCO Internship Program in 2014. Engage students in conversations on heritage and culture Why? Make heritage more accessible, interesting and fun. STATS 550 students across 30 countries across 5 intakes Each intake: 6 month program with 6-9 heritage-focused tasks
  • 4. Students from all around the world have participated on the GoUNESCO Internship program GCA Profiles CANELLE FRIIS CARLOS ORTIZ JACQUELINE JORDAAN EVELYN KANDUR KATHERINE BROWNELL BS Geography University of Philippines Philippines Masters (Archaeology) University of Pretoria Pretoria, South Africa Psych., Lit. and Journalism Mount Carmel College Bangalore, india Masters (Archaeology) University of Pretoria Pretoria, South Africa World Heritage Studies Brandenburg Technical University - Cottbus More info: http://www.gounesco.com/gounesco-internship-program/2016-jan/
  • 5. There have been 5 intakes so far. The 5th intake commenced in Jan 2016. GCA INTAKES GCA Pilot Program GCA II GCA III GCA IV 80 students / 15 countries 340 students / 30 countries 50 students / 3 countries 15 students / 2 countries Jan – Jun 2014 Jun – Dec 2014 Jan – Jun 2015 Jun – Dec 2015  Focus on drawing attention to local heritage  Experimental phase  Simple Tasks and goals  Formalized and expanded the program  Set in place a leaderboard to track performance  More tasks with the overall focus on local heritage  Reduced the student intake  Increased the offline component of tasks  Designated past GCAs to co-ordinate the program  Smaller size intake but quite collaborative  Team tasks introduced  Designated past GCAs to co-ordinate the program More info: http://www.gounesco.com/gounesco-internship-program GoUNESCO Internship Program – 5th Edition 56 students / 30 countries Jan – Jun 2016  Renamed the program to the GoUNESCO Internship Program  Focus on encouraging collaboration between interns
  • 6. Here’s a sample of tasks the 4th edition of the GoUNESCO Internship Program had GoUNESCO Internship Program - Tasks #heritageinteract #heritagetales #capturingculture #deliciousheritage All the GCA and coordinators to meet at any one of the heritage sites in their city, interact with fellow GCAs and visiting tourists. Discuss about the place, its history and relevance. Interview tourists on what attracted them there, how was their exploration and why they think it is important for them to visit such sites. The GCA to try and make the interview as interesting and engaging as possible. This task takes GCAs on a journey to explore these tales and myths. GCAs in each city were grouped into a team – each team chose any heritage site in their city, interacted with people there and unearthed stories associated with the site. GCAs to talk to the artistes or practitioners of intangible culture (oral traditions, performing arts, social practices, rituals, festive events, knowledge and practices concerning nature), talk to them about the legacy, the importance of the culture in history of civilisation and its current state. GCAs need to include the interview with the artist in an article and their suggestions and ideas on preserving the ICH. Celebrating the festive season, GCAs were to describe traditional food items prepared at their homes for festivals. GCAs to share photos, recipes and even videos and submit the task as an individual or team up with friends or GCAs in their city. In addition to exploring the heritage of food, getting families involved was also an objective of this task. More info: http://www.gounesco.com/gounesco-internship-program
  • 7. Here is a selection of articles the current set of student interns have written GoUNESCO Internship Program - Articles More info: http://www.gounesco.com/gounesco-internship-program Hungary is an agricultural country and one of its most important products is wine (maybe you have heard about Tokaji AszĂș). If you go across the country, you can see vineyards everywhere – on the Great Plain, on the hills and also on the lower parts of the mountains. Thanks for it, many folk customs are connected to grape harvest in autumn. Probably, the Grape Harvest Festival is the most amazing among them. The festival is different in each regions, I would like to introduce you the traditions in my native village. Here, as generally, the Festival is an all day activity, which starts at down, finishes at night and its peak is the dance of the CsƑsz. But who are the CsƑsz? Read more: www.gounesco.com/grape-ripens-dance-begins There is one thing I like so much in Paris ; the Metropolitan. Despite the fact that it’s a smelly and dark place, noisy and crowded, the Paris Metro is fascinating, full of interesting details, scenes, happenings, stories and people. With 5 millions users a day dispatched over 300 stations, you can observe every single groups of populations. The stressed ones – late for their work – the lazy ones and sleepy ones – coming back from parties – the families, the lovers, the eccentrics and so on. The subway is trully the best sample to study Parisians behaviours, ways of life and habits ; a city under the city! Read more: www.gounesco.com/one-day-paris-metropolitan-musicians/
  • 8. CONTACT US: AJAY REDDY, FOUNDER 212, 7th Cross, 1st Main, Chamrajpet, Bangalore Phone: +91-9000047770 Email: ajay@gounesco.com
  • 9. GoUNESCO Travel Challenges inspire travel to UNESCO World Heritage Sites globally Country Challenges THE INDIA CHALLENGE WHS: 32 Years: 2012, 2013, 2014, 2015 2014 Challengers: 200 + THE GERMANY CHALLENGE WHS: 38 Years: 2014 2014 Challengers: 100 + THE USA CHALLENGE WHS: 22 Years: 2015 2015 Challengers: Ongoing THE EPIC CHALLENGE WHS: 1007 Years: Ongoing Challengers: 2500 + THE CULTURE CHALLENGE ICH Elements: 316 Years: 2014. 2015 Challengers: 500 + THE SOUTH AFRICA CHALLENGE WHS: 8 Years: 2014 2014 Challengers: 100 + Global Challenges See also: www.gounesco.com
  • 10. Go Heritage Runs encourages travellers, runners, adventure-seekers and heritage-lovers alike to actively explore World Heritage Sites on foot. Go Heritage Runs Foundedin 2014 – Fun Runs, not races! Focus on heritage, fitness and travel Runs conducted at 8 heritage sites Winners of South Asia’s Manthan award See also: www.goheritagerun.com
  • 11. See also: http://www.gounesco.com/gounesco-internship-program Our Student Program promotes awareness of heritage and culture via fun tasks. Campus Ambassador Program A 6 month program with participation from over 550 students and 30 countries. Currently in its 5th edition. Next intake is in June 2016 Recent tasks: #whatisheritage #myunescotrip #whsmovies #gounescoselfie
  • 12. The #makeheritagefun series of events is a distributed social media campaign occurring simultaneously at cities around the world to draw attention to heritage. #makeheritagefun Trigger and amplify conversations around local heritage Participation from many geographies – and growing! Co-ordinated exercise – emphasis on local planning and execution through partner organizations Focus on documenting and sharing experiences online – photographs, audio, video. June 2015, September 2015. December 2015. March 2016. See also: www.makeheritagefun.com Participants from 6 continents in March 2016!