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March 2nd 2015
For Additional Social Media Coaching,
please visit Mitch Miles and the
26.2 Group at the following
@mitchmiles - Twitter
www.mitchmiles262.com - Web
LinkedIn.com/in/mitchmiles – LinkedIn
gothe262@gmail.com - email
Our LINKEDIN Roadmap
 YOUR Personal Branding
 What Is LinkedIn
 Why LinkedIn
 Professional Profile
Photo by Rego - d4u.hu - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/36234195@N04 Created with Haiku Deck
Photo by ddatch54 - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/59989906@N04 Created with Haiku Deck
Photo by mkhmarketing - Creative Commons Attribution License https://www.flickr.com/photos/93212162@N08 Created with Haiku Deck
Photo by Jason A. Howie - Creative Commons Attribution License https://www.flickr.com/photos/40493340@N00 Created with Haiku Deck
Photo by corsin - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/78849413@N00 Created with Haiku Deck
Photo by acidpix - Creative Commons Attribution License https://www.flickr.com/photos/7870246@N03 Created with Haiku Deck
Photo by Ross Mayfield - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/35034347350@N01 Created with Haiku Deck
REMEMBER
to take Social Media (LINKEDIN) 1 mile at a time
http://www.slideshare.net/gothe262
“You donut get a 2nd chance
to make a 1st imprezzion”
1st
impression is online
In 2015
2nd impression
is often
Face-to-
face
In 2015
NOT
Your social profile is
what You say…
It is what
SAY!
Conner Riley
Story of
Cisco Fatty
JUMP IN
JUMP IN
“Cool Wand”
WHY
IS
LinkedIn’s mission is connecting
the world's professionals to make
them more productive and
successful.
Social Networking Site
for Business and
Career.
#1
COMMUNITY COLLEGE
PAGES
www.linkedin.com/edu
WHY?
2 NEW MEMBERS JOIN
LINKEDIN EVERY SECOND.
345+ Million Members
in
200+ Countries
120+ Million Members
in the
U.S.A.
7+ MILLION COMPANY
PROFILES
2.9 MILLION IN U.S.A.
2+ MILLION LINKEDIN GROUPS
WHAT IS THE FASTEST-
GROWING DEMOGRAPHIC
ON LINKEDIN?
STUDENTS &
RECENT COLLEGE GRADS
39 Million and growing
DOES
WORK
– 1st
Degree – personal,
immediate network.
– 2nd
Degree – connected
to at least one member
of your 1st
degree to
introduce you.
– 3rd
Degree – connected
to at least one member
of your 2nd
degree
connection.
Professional Profile
Keep your sleeves on …
No full body shots …
Show your entire face …
No Avatars
No Sunglasses
Always Smile!
Please NO
Who’s on YOUR list?
Building YOUR List (LinkedIn
Network)
• Upload contacts from your email
provider.
• Connect with classmates.
For Additional Social Media Coaching,
please visit Mitch Miles and the
26.2 Group at the following
@mitchmiles - Twitter
www.mitchmiles262.com - Web
LinkedIn.com/in/mitchmiles – LinkedIn
gothe262@gmail.com - email
LinkedIn Best Practices for College Students

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  1. am always asked – what is The 26.2 Group – why 26.2? So let me get that right out of the way … there are 26.2 Miles in a Marathon, My last name is Miles, so I teach - No matter what you do … whether it’s just life, parenting, marriage, sales & marketing, training, and especially now social media … take it one mile at a time, one social media channel at a time – don’t focus on the past, don’t get to anxious about the future – be in the moment. Marathon runners, will think occasionally about the finish line, however, the majority of the race they are focused on the next mile marker, the next stride, the next turn – they are in the moment … so that’s what I am going to ask of you during our time together … lets take one mile at a time, almost one slide at a time … Mitch Miles is President of The 26.2 Group, a social training and strategy organization based in the Piedmont Triad Region of North Carolina. He assists businesses with strategy, coaching and implementation of social media solutions in order to grow their business, stay connected to their clients, as well as engage strategic partners and vendors. Mitch currently teaches social media marketing at GTCC, and this summer is conducting several social media summer camps at The Proximity Hotel. 
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  4. 50% of members are from outside the US http://learn.linkedin.com/groups/ - user guides – check them out
  5. 50% of members are from outside the US http://learn.linkedin.com/groups/ - user guides – check them out
  6. 50% of members are from outside the US http://learn.linkedin.com/groups/ - user guides – check them out