This Social Media Overview class will give you a bird’s eye view of a wide array of social media sites and tools. Get the latest in social media best practices. You will learn how others are making use of them and how they might make sense for you. At the end of this class you will have a clear understanding of the social media landscape as well as enough knowledge to make an educated decision on which social media channels are right for you and your firm. This is a very engaging and interactive class.

1. iCPA: A Social Media Overview
For The CPA

2. For Additional Social Media Coaching,
please visit Mitch Miles and the
26.2 Group at the following
@mitchmiles - Twitter
www.mitchmiles262.com - Web
LinkedIn.com/in/mitchmiles – LinkedIn
mitchmiles262@gmail.com - email

3. Today’s Roadmap
 Mile #1: Social Media is …
 Mile #2: Google Rules
 Mile #3: Social Media & Learning Styles
 Mile #4: Mobile Mania
 Apps, Apps, Apps
 Mile #5: In The Clouds
 Mile #6: How Well Do You Know Your Audience?
 Miles #7, #8, & #9: LinkedIn, Twitter, SlideShare
 Miles #10, #11 & #12: YouTube, Pinterest, Facebook
 Today’s Finish Line

5. DECEMBER 7TH – 9TH 2015

6. 2015 iCPA Digital Conference

7. www.cpa.com/digital-cpa

8. 2015 AICPA Digital CPA Conference :: AICPA Conferences
www.aicpaconferencematerials.com/di
#DCPA15

13. You can be more successful in
2 Months by becoming really
interested in the success of
others than you can in 2 Years
trying to get other people
interested in your success!
- Dale Carnegie

15. You donut get a 2ND CHANCE
TO MAKE A FIRST IMPREZZION

16. 2nd Impressions

17. 2nd Impression
cc: MyTudut - http://www.flickr.com/photos/48450255@N08

18. 1st Impression is often
Smartphone, Tablet, or Mobile Device

19. Everyone is looking
down at their phones

21. Google Yourself

22. NOT
Your business is
what You say…
It is what
SAY!

23. Google Alerts
Search Engine

24. Example: Google Alert

25. ACTIVITY: Google Yourself

29. What are the that
best describe you, your skills, your
strengths, your expertise, your
education and your experience?

41. Cloud Computing
("the practice of storing regularly used computer
data on multiple servers that can be accessed
through the Internet") – Added August 2013

44. Photo by Leandro Riccini M. - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/46542207@N04 Created with Haiku Deck

45. Stay Organized

47. Headache Yet?

49. Photo by FromSandToGlass - Creative Commons Attribution License https://www.flickr.com/photos/22929260@N06 Created with Haiku Deck

50. Photo by LeWeb14 - Creative Commons Attribution License https://www.flickr.com/photos/86704644@N00 Created with Haiku Deck

51. Photo by owenwbrown - Creative Commons Attribution License https://www.flickr.com/photos/42673922@N03 Created with Haiku Deck

52. Photo by Joe The Goat Farmer - Creative Commons Attribution License https://www.flickr.com/photos/132604339@N03 Created with Haiku Deck

53. Photo by pouwerkerk - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/85515841@N00 Created with Haiku Deck

54. Photo by Beeny87 - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/45109308@N05 Created with Haiku Deck

55. Photo by kenteegardin - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/26373139@N08 Created with Haiku Deck

56. Photo by Brian Sawyer - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/45609637@N00 Created with Haiku Deck

57. Photo by Eva the Weaver - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/16324044@N00 Created with Haiku Deck

58. Photo by ** RCB ** - Creative Commons Attribution License https://www.flickr.com/photos/29233640@N07 Created with Haiku Deck

59. Photo by Laurence Vagner - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/86078191@N00 Created with Haiku Deck

65.  Median age of LinkedIn is 44
 400+ Million Members in 200+ Countries
 61 % LinkedIn’s users are aged 35 or older.
Key Facts

66.  67% of LinkedIn members are located outside
of the United States.
 80% are college educated
 39+ million students and recent college
graduates on LinkedIn. They are LinkedIn's
fastest-growing demographic.
Key Facts

68. IS

69. Social Networking Site
for Business
Professionals.
#1

70. WHY?

71. 400+ Million Members
in
200+ Countries

72. CURRENTLY AVAILABLE IN 23
LANGUAGES

73. 2 NEW MEMBERS JOIN
LINKEDIN EVERY SECOND.

74. LINKEDIN IS THE 26TH MOST
VISITED WEBSITE IN THE WORLD.

75. DOES
WORK

76. – 1st Degree – personal,
immediate network.
– 2nd Degree – connected
to at least one member
of your 1st degree to
introduce you.
– 3rd Degree – connected
to at least one member
of your 2nd degree
connection.

77. 1. Professional Profile Photo
2. Profile Summary with Specialties
3. Obtain at least 3 Recommendations
4. Education History
5. Current Employment Position
6. 2 Past Employment Positions
100% Profile

78. I help X do Y so that Z.
LinkedIn Personal Description

79. JUMP IN
An information network – used to
share and discover new information

80.  1+ Billion Registered Users
 100mn tweets are written every day
 75% of traffic comes from outside of Twitter
 Apps, Links, Mentions, Facebook, etc.
Key Facts

81. Conner Riley
Story of

82. #CiscoFatty

85. JUMP IN

86. JUMP IN
SlideShare is the World’s Largest Community
for Sharing Slideshow Presentations AND
Videos
PDFs
Documents
Webinars

87.  3rd Largest Search Engine. Google is #1 Facebook is #2
 Owned by Google
 2+ Billion Views a Day
 Average person spends 15 minutes per day on YouTube.
 70% of the activity on YouTube comes from outside US
Key Facts

95. Pinterest Terminology
• Pin (pinned or pinning): Simply means to post
or publish an image.
• Repin To repost or republish an image
someone else has already pinned.
• Repinning an image means you want to
republish the image on your own Pinterest
account, under your chosen board.

96. • Like Different to repinning as the image will
not be republished on your Pinterest account,
instead it will be archived under your Likes list
and belong to none of your boards.
• Boards A virtual pin board where you can
archive and organize your pinned images
according to their category.
Pinterest Terminology

97. • Comment By leaving a comment, the pinned
image will neither be repinned onto your
Pinterest account or be archived under your Likes
list.
• Follow Pinterest does not have a vetted
friending system, instead you can follow any user
you like.
Pinterest Terminology

99. Home Décor
Design
Art
Fashion

100. http://business.pinterest.com

101. Infographics
•Provide Value
•Build a Relationship
•Establish Credibility
Create Your Own Infographics
www.infogr.am

102. Tools for Making Your Own Infographics
www.infogr.am
www.visual.ly
www.piktochart.com
www.wordle.net
www.pixlr.com
www.iconarchive.com
www.developers.google.com/chart

103. Checklists

104. CLICK HERE to Download and Print

106. Important Facebook Features You
Should Know About …

107. LinkedIn (2003) – 12 Yrs Old
Facebook (2004) - 11 Yrs Old
YouTube (2005) – 10 Yrs Old
Twitter (2006) – 9 Yrs Old
SlideShare (2006) – 9 Yrs Old
They're just kids …

109. JUMP IN
Facebook Safety Center

110.  Over 1 billion facebook posts everyday.
 Over 80% Check facebook Once a Day.
 Median age of facebook is 38 (48 in USA)
 61% of Facebook users are age 35 or older.
 Members over the age of 55 grew 513%
Key Facts

111. JUMP IN

113. For Additional Social Media Coaching,
please visit Mitch Miles and the
26.2 Group at the following
@mitchmiles - Twitter
www.mitchmiles262.com - Web
LinkedIn.com/in/mitchmiles – LinkedIn
mitchmiles262@gmail.com - email