Click here to donate

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What's wrong with online engagement today? Understand how charities can increase donations online. This webinar will illustrate the challenges around usability and current thinking of digital engagement whilst providing insight on how to improve and enhance your online strategy.

Technologie Design

‘Click here to donate’

understanding what’s wrong with online engagement today.

Jens Sorensen - @jensKsorensen
Simon Smith - @sdcsmith2000

Agenda

This session will illustrate the challenges around usability and
current thinking of digital engagement whilst providing insight on
how to improve and enhance your online strategy.

2

What do GOSS do?

Social Networking Online Efficiency Experts

Accessibility Open ID
Private Sector
Semantic Search
Channel Shift
Websites Hosting 3rd Sector
Web Content Management Integration
Mobile Intranets Local Government
SaaS
User Generated NHS
Central
Portals Government
Open Linked Data

4

Client map

Local Authority

Private sector

5

Click here to donate – simple, right?

9

“The greatest happiness
for the greatest number”

Michael Emma Rita Craig Rob

Regular cash Fundraiser Legacy giver Volunteer Corporate giver
donor

Michael Rita Rob

Regular cash Legacy giver Corporate giver
donor

GA Image
• Firstly we need to understand
• Well we relay our user prfofiles over our site
analytics.

Fig 1: Environment and Planning

6437 4892

Exit 76%

Fig 2: Recycling, rubbish and waste
1544
60%
392

Exit 40%

Fig 3: Collection of household rubbish
921
38%
81

Exit 48%

Fig 4: Household Waste (E. Dorset)
450
(7%)

Visitors randomly distributed

Version A Version B

Page title Page title

News Signup News Signup

Nav Nav
bar bar
Content body Content body

32 signups 54 signups

Visitors randomly distributed

Version A Version F
Page title Page title

News Signup News Signup

Nav Nav
bar bar

Content body Content body

Version B Version D Version E
Version C
Page title Page title Page title
Page title

News Signup News Signup News Signup
News Signup

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bar Nav bar bar
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Questions?

T: 0844 880 3637
E: info@gossinteractive.com
You should follow us on that Twitter thing:

@GOSSinteractive
@jensKsorensen
@sdcsmith2000

71

References / credits
Slide 6 - thebusinessbrain.co.uk Slide 33: emeraldfrog.co.uk
Slide 7 - youtube.com/watch?v=3SuNx0UrnEo Slide 34: passionford.com
Slide 8 - t-shirtguru.com Slide 36: maryblackfoundation.org
Slide 9 - vivapets.com Slide 41: Thankq.com
Slide 10 - notesonproductivity.com Slide 42: publisio.com
Slide 12 - blogannath.blogspot.com Slide 41: Thankq.com
Slide 13 - smashingmagazine.com Slide 55: teachnology.co.uk
Slide 14 - 35mm.instantfundas.com Slide 56: astrology.com
Slide q5 - davesdailydose.com Slide 58: herd.typepad.com
Slide 16 - photobucket.coms304.photobucket.com Slide 59: placestovisit.com
Slide 17 - bagophily.blogspot.com Slide 60: devianart.com
Slide 18 - foodbeast.com Slide 61: thegreenhead.com
Slide 19 - angelfire.com Slide 67: Brittany Ferries
Slide 28: paul-wakefield.co.uk Slide 64-66: 37signals.com

72

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Click here to donate

1. ‘Click here to donate’ understanding what’s wrong with online engagement today. Jens Sorensen - @jensKsorensen Simon Smith - @sdcsmith2000

2. Agenda This session will illustrate the challenges around usability and current thinking of digital engagement whilst providing insight on how to improve and enhance your online strategy. 2

3. Who are GOSS? 3

4. What do GOSS do? Social Networking Online Efficiency Experts Accessibility Open ID Private Sector Semantic Search Channel Shift Websites Hosting 3rd Sector Web Content Management Integration Mobile Intranets Local Government SaaS User Generated NHS Central Portals Government Open Linked Data 4

5. Client map Local Authority Private sector 5

9. Click here to donate – simple, right? 9

10. We just need one of these?

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22. Smashing magazine

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33.

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35. “The greatest happiness for the greatest number”

36. Everybody Matters!

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40. Michael Rita Rob Regular cash Legacy giver Corporate giver donor

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48. GA Image • Firstly we need to understand • Well we relay our user prfofiles over our site analytics.

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51. DONATE NOW

52. Fig 1: Environment and Planning 6437 4892 Exit 76% Fig 2: Recycling, rubbish and waste 1544 60% 392 Exit 40% Fig 3: Collection of household rubbish 921 38% 81 Exit 48% Fig 4: Household Waste (E. Dorset) 450 (7%)

53. Less than Donate Online

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71. Questions? T: 0844 880 3637 E: info@gossinteractive.com You should follow us on that Twitter thing: @GOSSinteractive @jensKsorensen @sdcsmith2000 71

72. References / credits Slide 6 - thebusinessbrain.co.uk Slide 33: emeraldfrog.co.uk Slide 7 - youtube.com/watch?v=3SuNx0UrnEo Slide 34: passionford.com Slide 8 - t-shirtguru.com Slide 36: maryblackfoundation.org Slide 9 - vivapets.com Slide 41: Thankq.com Slide 10 - notesonproductivity.com Slide 42: publisio.com Slide 12 - blogannath.blogspot.com Slide 41: Thankq.com Slide 13 - smashingmagazine.com Slide 55: teachnology.co.uk Slide 14 - 35mm.instantfundas.com Slide 56: astrology.com Slide q5 - davesdailydose.com Slide 58: herd.typepad.com Slide 16 - photobucket.coms304.photobucket.com Slide 59: placestovisit.com Slide 17 - bagophily.blogspot.com Slide 60: devianart.com Slide 18 - foodbeast.com Slide 61: thegreenhead.com Slide 19 - angelfire.com Slide 67: Brittany Ferries Slide 28: paul-wakefield.co.uk Slide 64-66: 37signals.com 72