Inbound Marketing in 30 slides

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A beginner's guide to inbound marketing. What is inbound marketing? Why does inbound work? How to execute on an inbound strategy like a pro. With this quick and handy presentation from GoSquared, you'll be attracting, converting, and delighting more customers in no time. Learn more: https://www.gosquared.com

Marketing

What is inbound?
Why inbound?
How do I do inbound?

Before Now
Buyer
Buying
journey
Marketing
playbook
Uniformed Well informed
Linear Crazy
Interruption, cold
calls, ads
Content creation,
thought leadership

Attract
SEO
Blogging
Twitter
Facebook Instagram
Youtube
Pinterest

Convert
Calls to Action
A/B testing
Email opt-in
Progressive signup
Landing pages
Forms
Newsletter signup
Think about lead capture from day one

Close
Drip email campaigns
Encourage activation
Marketing automation
Great documentation
Nurture leads
Retargetting

Delight
Connect socially
Monitor usage
Customer success
Call your customers
Collect feedbackBest documentation
Track NPS

Make people think.
LEAD
Make people act.
Just remember to

Want to track your marketing efforts in real-time?
Act now. Not tomorrow.
Learn more about GoSquared

The GoSquared Team
Inbound Marketing
in 30 slides
You’ve been viewing
by

Images
https://www.flickr.com/photos/nlireland/9133713914/
http://littlevisuals.co/
http://unsplash.com/

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Inbound Marketing in 30 slides

1. INBOUND MARKETING in30slides GoSquared

2. What is inbound? Why inbound? How do I do inbound?

3. Why inbound? WHY

4. The consumer has CHANGED

5. Before Now Buyer Buying journey Marketing playbook Uniformed Well informed Linear Crazy Interruption, cold calls, ads Content creation, thought leadership

6. What is inbound marketing? WAT

7. vs.

8. vs. Inbound Outbound

9. Look at the funnel.

10. Attract Convert Close Delight

11. Attract SEO Blogging Twitter Facebook Instagram Youtube Pinterest

12. Attract Convert Close Delight

13. Convert Calls to Action A/B testing Email opt-in Progressive signup Landing pages Forms Newsletter signup Think about lead capture from day one

14. Attract Convert Close Delight

15. Close Drip email campaigns Encourage activation Marketing automation Great documentation Nurture leads Retargetting

16. Attract Convert Close Delight

17. Delight Connect socially Monitor usage Customer success Call your customers Collect feedbackBest documentation Track NPS

18. Attract Convert Close Delight

19. How to do inbound (in 60 seconds) HOW

20. Who / what are you fighting for?

21. LEAD THEM

22. Your customer. UNDERSTAND

23. What do they READ?

24. Do they hang out? WHERE

25. What are their PROBLEMS?

26. Produce CONTENT that HELPS them.

27.

28. create a content schedule

29. WRITE

30. AMPLIFY

31. Track the funnel

32. Optimise the funnel

33. Optimise the funnel 10x more optimised

34. Be uncomfortably open with metrics

35. Make people think. LEAD Make people act. Just remember to

36. Want to track your marketing efforts in real-time? Act now. Not tomorrow. Learn more about GoSquared

37. The GoSquared Team Inbound Marketing in 30 slides You’ve been viewing by

38. Images https://www.flickr.com/photos/nlireland/9133713914/ http://littlevisuals.co/ http://unsplash.com/