Presentation about the role of IP in sustainable development of clusters and campusses

1. If you snooze you lose

2. Intellectual property law
Primary rights
• Patents
• Copyright
• Octrooi
• Industrial Design Right
• Trademarks
• Trade dress
• Trade secrets
• Internet domain names
Sui generis rights
• Database right
• Indigenous intellectual
property
• Industrial design rights
• Plant breeders rights
Public domain
Open Access
Creative Commons

3. Public domain
Crowd Sourcing
Open Access
Creative Commons
Wikimedia
Internetarchive

4. Rijksmuseum haalt voorwaarden van
collectie af

5. Intellectual Property
The economic and cultural importance of this collection of rules is increasing
rapidly. The fortunes of many businesses now depend heavily on intellectualproperty rights.
The term "intellectual property" refers to a loose cluster of legal doctrines
that regulate the uses of different sorts of ideas and insignia. The law of
copyright protects various ―original forms of expression,‖ including novels,
movies, musical compositions, and computer software programs. Patent law
protects inventions and some kinds of discoveries. Trademark law protects
words and symbols that identify for consumers the goods and services
manufactured or supplied by particular persons or firms. Trade-secret law
protects commercially valuable information (soft-drink formulas, confidential
marketing strategies, etc.) that companies attempt to conceal from their
competitors. The “right of publicity” protects celebrities’ interests in their
images and identities.

6. Trolls
Octrooien worden
ingezet om actief rechten af te dwingen
De term patent-troll wordt internationaal
gebruikt voor veelal kleine bedrijven die zelf een
octrooipakket opbouwen of beheren voor een
groot bedrijf. Ze octrooieren ideeën maar
produceren zelf niets. Ze zijn een regelrecht
uitvloeisel van de octrooiwetgeving.

7. Voor IP relevante kennis en disciplines
Kennis van samenwerken
tussen verschillende
organisaties; netwerksturing
en PPS en alliantiemanagement
Kennis van economische
profilering; samenhang met
regionale economie; relatie
internationaal netwerk
Kennis van gebieds- en
locatieontwikkeling;
functiemenging; bereikbaarheid
HOW TO?
Locatiekeuze, relatie met citymarketing,
studentenhuisvesting, business to business,
valorisatie, verbinding toegepast onderzoek en bedrijven,
toegepaste opleidingen, stage mogelijkheden,
Kennis van
bedrijfsonderzoeksscholen, pooling van docentwerknemers,
onderwijsprofilering;
business-netwerk-activiteiten, (inter-)nationale
innovatieve leerconcepten
onderzoeksfaciliteiten;
Kennis van financiering positionering van cluster, beurzen, pooling van research
en development, incubators, opzet van IP-bureaus,
kennisnetwerken
van samenwerkingsorganisatiemodellen, vergroten inkomstenmodellen; opzetten van
bronnen
broedplaatsen en
incubators ed.
Kennis van marketing, publiciteit;
activiteiten off line / on line
Kennis van typen
bedrijfsruimten; studentenhuisvesting en woonmilieus
7

8. Partijen en de issues
Overheden:
• Economische structuur versterken
• Citymarketing
• Gebiedsontwikkeling
• Werkgelegenheid
Hoger Onderwijsinstellingen:
• Versterken positionering
• Toegepast onderzoeksopgave
• Beter curriculum
• Aantrekkelijk voor studenten,
bedrijven en docenten
IP
Bedrijfsleven:
• Innovatiekracht versterken
• Concurrentiepositie verbeteren
• Nieuwe producten nieuwe markten
• Acquisitie en B2B
8

9. IP is de schatkist
( Toegepast) Onderzoek is de
sleutel
Innovatie is het effect

10. Waardecreatie met informatie
Informatie is de olie
van de 21ste eeuw

11. The sourcing, integration & development of
product & business system innovations
through win-win external partnerships to
capture maximum commercial value

12. Kennis onder druk

13. Kennis, innovatie en IP

14. Van wie is het ?
Monetization
IP
Valoriseren

15. not all the smart people work for you
Innoveren met bestaand IP = ondernemen = (dikwijls)
herschikken

17. Wetenschappelijk Monetization
Valorisatie
Maatschappelijk
Economisch
Onderwijs

18. IP X creativiteit x organisatie = impact = product & dienst
product
informatie
advies
kennis
educatie
dienst

19. Kunnen, moeten en mogen
• Welke barrières zijn er
bedrijfsleven
• Welke trends staan ons te
wachten
• Bieden deze trends nieuwe
kansen
• Of vormen ze extra
barrières
• Slimme mensen binnen en
buiten onze organisatie
• Meerwaarde door en met
externe en interne R&D
• Begin met een beters
business model
• Maak gebruik van de beste
ideeën van binnen en van
buiten
• Multidisciplinair denken
• Samenwerken met
kennisinstellingen en
scholen
• License in en license out

20. Schumpeter en Innovation

22. Transistor
Around Christmas 1947, physicist William Shockley holed
himself up in a Chicago hotel room. He feverishly filled pages he
would later glue into his official notebook at Bell Laboratories,
then the most important innovation hub in the U.S. The pages
contained the design for something called a junction transistor—a
grain-sized sandwich of silicon and germanium that would
miniaturize the circuitry in telephone systems, radios, and
televisions, and ultimately pave the way for computers.

24. MP 3
MPEG-1 or MPEG-2 Audio Layer III, more commonly
referred to as MP3, is an encoding format for digital audio
which uses a form of data compression. It is a common audio
format for consumer audio streaming or storage, as well as a
de facto standard of digital audio compression for the transfer
and playback of music on most digital audio players.
MP3 is an audio-specific format that was designed by the
Moving Picture Experts Group (MPEG) as part of its MPEG-1
standard and later extended in MPEG-2 standard. The first
MPEG subgroup – Audio group was formed by several teams
of engineers at Fraunhofer IIS.

25. Streaming Technology 1920
Streaming video, delivered over the Internet, is about to engage
traditional TV. In the early 1920s, George O. Squier was granted
patents for a system for the transmission and distribution of
signals over electrical lines which was the technical basis for
what later became Muzak. During the late 1990s and early 2000s
network bandwidth increased access to the Internet, use of
standard protocols and formats, such as TCP/IP, HTTP, HTML and
commercialization of the Internet.

26. 3 D printing 1984
The concept of 3D printing really began to be taken seriously in
the 1980s. The man most often credited with inventing the
language of 'modern' 3D printer is Charles W. Hull, who used the
term stereolithography—defined as a "system for generating
three-dimensional objects by creating a cross-sectional pattern of
the object to be formed"—in a 1984 patent. The modern power of
the identical came to an end with the rise of digital technologies.
Everything digital is variable.

27. Folklorist’s Global Jukebox Goes Digital

28. Intellectual Property/Legal
P&G attorneys play a vital role in helping to
build the Company's business while protecting
its assets, and assuring its compliance with the
myriad of laws and regulations that affect a
multinational corporation. The foundation of
our overall business strategy is superior
technology, so protecting our internal
investment in intellectual property is critical.
Connect+Develop It's our version of open
innovation: the practice of tapping externally
developed intellectual property to accelerate
internal innovation and sharing our internally
developed assets and know-how to help others
outside the Company.
Procter & Gamble Co., the world’s largest
consumer-products company, sued a
manufacturer of private-label products for
patent infringement.
The suit, filed July 20 in federal court in
Cincinnati, accused Team Technologies Inc.,
of Morristown, Tennessee, of infringing
three patents related to tooth-whitening
products.

29. If you snooze you lose