Research sample on Aug/Sept 2011 survey of 731 advertisers regarding their thoughts on coupons and various deals programs like Groupon, LivingSocial and those offered through local media companies.

1. Advertiser RESULTS

2. Introduction This is a sample of results from a survey conducted by Borrell Associates and Presslaff Interactive through local media partners. The following slides represent what advertisers who work with local media companiesthink about deals and coupons programs. A simultaneous survey (also available on Slideshare) gauged what 39,000 consumers who visit local media sites think about these programs. More information on how to access the full set of information can be found on the last slide. Questions? Email Greg Harmon at gharmon@borrellassociates.com. Question: 28

3. Respondent Group Advertisers: Solicited through local media companies. Total Number of Advertiser Respondents: 731 Total participating media properties: 125 properties in 114 markets Conducted: Via online survey form, August 8– September 9, 2011 Originating Media Sites:Newspaper: 46% of respondents Radio: 44% of respondents TV: 10% of respondents

4. Frequency of Coupons Offered Source question for this chart: If Coupons are part of your advertising strategy, how often do you present a new coupon/offer? Respondents = 343

5. Participation in Coupons and “Deals” One in five of responding advertisers reported diverting money from other models into coupons. 19% of responding advertisers participated in deal programs Source question for this chart: Have you participated in a "Deal of the Day" or similar program where consumers purchase a certificate at a discount for your business? Respondents = 731 Source question for this chart: Over the last year, have you diverted marketing dollars away from other types of advertising in order to offer coupons? Respondents = 345

6. Deals Programs Used

7. Satisfaction with Daily Deal Sites

8. Results for Advertisers

9. The Full Details The details of this survey – and an Accompanying survey of advertisers – can be found at the link below. To see the full details, visit http://www.borrellassociates.com