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ANALYTICS
CAPABILITY
FRAMEWORK
ASSESS
UNDERSTAND
GROW
4 AREAS CRITICAL TO SYSTEMATIC
    ANALYTICS

     DATA |        data mgmt , integration, big-data,

1    unstructured data, MDM, other capabilities to
     enable analysis. Includes instrumentation, data
     capture capabilities within the systems
                                                                     DESIGN CYCLE                            OPERATE CYCLE
                                                                                       Value Chain
     ANALYTICS |              Applied statistical and
                                                        Process
                                                          Actions
                                                                                        Outcomes
                                                                                    Metrics Break down
                                                                                                                               Process
                                                                                                                               Actions


2    math models along with simulation, scenarios,
     text and media analysis capabilities to discover       Visualization
                                                                                      Process Map

                                                                                        Infographics
                                                                                     Interactive -Visuals
                                                                                                                      Visualization

     insights relevant to business                                                       Dashboards
                                                                                           Reports

                                                                    Analytics              What-If              Analytics
                                                                                    Scenarios- Simulation
     VISUALIZATION | ability to present                                             Text, Visual Analytics
                                                                                       Adv. Statistics


3    data for human consumption integrated into
     systems, includes new forms of representation,
                                                                            Data
                                                                                        Simple Math
                                                                                           BigData
                                                                                        Unstructured
                                                                                           Unified
                                                                                                               Data

     interaction and drill down etc..                                                   Fragmented




     PROCESS | ability to integrate the
4    model into business through systems,
     operations, org readiness, ultimately applying
     for actionable business value
PROCESS  INTO THE BUSINESS DNA..


                             Integration into    •   Data Integration – dual channel
                    1              Systems       •
                                                 •
                                                     Rules Engines / configurators
                                                     Work flow Management / API

                                                 •   Organization Structures, Roles
                             Organization        •   Training, Re-Skilling
                    2   Readiness – OCM*         •   Sourcing Models | Service – multi tenancy

Decision
Support
                                                 •   Dashboards, BI Tools
                        Visualization / BI for
1.Product Design    3              Decisions
                                                 •
                                                 •
                                                     In process Visualization
                                                     Interactive, Virtual Reality
2.Policy Offering
                                                 •   BPO Operations
                                 Operations
3.Renewals
                    4           Integrations
                                                 •
                                                 •
                                                     Business Model Changes
                                                     Product. Services re-design
4.Root Cause
Analysis
                                                 •   Mobility and Web front end interface
5.Performance
Reporting
                    5   Emerging Platforms       •
                                                 •
                                                     Hosting – Cloud
                                                     Big Data and Unstructured data sources
DEFINING CAPABILITY FOR ANALYTICS
     Common Understanding of the solutions
     worked on the ground, to provide a common
1    baseline for all analytics solutions within and
     across vertical domains.


     Identify Opportunities Areas to build                          DESIGN CYCLE                            OPERATE CYCLE
     capability of analytics solutions across          Process                        Value Chain                             Process

2    People, Tools, Services and Vision.                 Actions
                                                                                       Outcomes
                                                                                   Metrics Break down
                                                                                     Process Map
                                                                                                                              Actions


                                                           Visualization               Infographics                  Visualization
                                                                                    Interactive -Visuals
                                                                                        Dashboards
                                                                                          Reports

     Position Analytics to Clients by CEM & sales                  Analytics              What-If              Analytics
                                                                                   Scenarios- Simulation
     appropriately to clients across Process,                                      Text, Visual Analytics


3    Analytics, Visualization and Data
     Management aspects of Analytics.                                      Data
                                                                                      Adv. Statistics
                                                                                       Simple Math
                                                                                          BigData
                                                                                       Unstructured
                                                                                                              Data
                                                                                          Unified
                                                                                       Fragmented



     Identify Strategic Areas for vertical domains
     to enhance analytics capability through
4    Partnerships, acquisitions and internal
     development, when maturity is aggregated
     across solutions..
MATURITY MODEL LEVEL – DETAILED INTO 10
                    CORE AREAS..
                                                 FRAGMENTED                                ALIGNED                              INTEGRATED                             OPTIMIZING

                                        Simple structure, numeric [ cardinal]    Structured Data with metadata        Unstructured text, Data Scale – Size    Data as Media like Voice, Image and
                    SCALE / STRUCTURE
                                           and non-numeric- [ Ordinal]                      support,                              and time                       Video Bigdata Management
DATA




                                                                                Integrated data sets through DB-                                               Access to non standard data, late
                    SOURCE / RETRIEVE      Internal Local Files, federated                                                 external connectors – API,                   structure binding
                                                                                    DWH, SQL based retrieve
                                                                                                                                                                        Real time search
                                                                                                                      Compliance and traceability effort in     late binding – auto discovery of
                    CONFIG - CONTROL                                            User Configuration, Data Security
                                                                                                                          adding new data sources                           structure

                                         Simple 2-Dimensional Graphs and
VISUALIZATION




                        PRESENTATION     reports including Types of Visuals     Maps, Multi-dimensional Graphs,         Composite Visuals, infographics           Storyboards, Virtual Reality
                           STRUCTURE
                                                    supported?

                                               Static simple play out           pivot based interaction – User self    System Generation-Automation ,            Actions integration - external
                         INTERACTION
                                                                                              service                        visual re-formation,                           systems.

                                                                                                                      Complex Statistics [econometrics] ,
                                                                                  Linear Functions, Regression,                                               Text & Analytics, Neural Networks,
ANALYTICS




                          ALGORITHM        Basic Functions and statistics                                               Numerical Method, Clustering
                                                                                            Statistics,                                                                    fractals,
                                                                                                                                  Analysis,

                                                                                     Single Iteration playout
                           MODELING                                                                                   scenario analysis, what -if analysis,        Simulation, optimization,
                                                                                      Computational Flows

                                                                                   Process Maps, Kpi- Metrics
PROCESS [ACTIONS]




                                                                                                                       Value Chain Analysis , Benchmark
                              DESIGN       Ad-hoc Customer opportunity                   Breakdowns,
                                                                                                                                    Data

                                                                                Tactical Changes – re-structure to     Strategy Changes - New services
                            MANAGE             Operational Changes >                                                                                                New Revenue Models
                                                                                 Business operations, processes..     models, synthesis of business value

                                                                                                                          Integrated Partner Actions,
                             EXECUTE                                            Manual Process Change / Actions                                                Sense and response mechanisms,
                                                                                                                           Automation into systems,
APPROACH – METHOD AND STRUCTURE..
Common Understanding                           Service Capability                  Revenue - GTM

                                                                                   Market Strategy
  Capability                                 Business Value Models
  Assessment                                                                        1.     Solution X Accounts
                                      1.       Understand Business Landscape                 2.    Market Mix
                1.     Framework
                                                    2.    Value Chain Analysis
   2.        Ongoing – Assessment
                                           3.    Key Performance Metrics -KPI
             3.    Gap - Roadmap
                                            4.    Industry Benchmarks, trends
                                                                                   Marketing
                                                                                          1.  Portal-Website
                                                                                                2. Collaterals
                                             Solution Catalog                                   3.     Media
                                                                                               4.     Forums
  Best – Practice                                    1.     Analytics HotSpots         5.    Analyst Reports
                                               2.    Market Trends & Analysis       6.    Thought Leadership
        1.      Solution Inventory             3.    Offering / Solution Details
        2.      Case and materials

                                                                                   Events
                                                                                    1.       Customer Advocacy
                                             Capability                            2.       Account Based Mktg
                                                                                         3.     Industry Forums
  Internal – Advocacy                        Development
                1.      News-letter    1.       Analytics Leads –Soln Domains
                     2.    Forums                2.     Organization Structure     Deals
                  3.     Showcase                           3.      Partnerships
        4.       Knowledge Mgmt                     4.      Labs – Experiments                        1.     POC
               5.     BAP Charter,                            5.     Incubation                 2.    Consulting
                                                                 6.     Training                3.    Operations
                                                                                               4.    AS a Service
ANALYTICS CAPABILITY FRAMEWORK &
        APPROACH
                                    1.
                                                                                                                                                  Service             1.
                                    Scoping                                                                                                     Capability
                                           1.             Solutions List
                                                                                                                                             2.   Market                                          DESIGN CYCLE                                     OPERATE CYCLE
                                     2.                 Contribution to
                                                               Business                                                             2.   Assessment
                                                                                                                                                Capability                         Process - Actions                     Value Chain
                                                                                                                                                                                                                          Outcomes
                                                                                                                                                                                                                                                                  Process - Actions

                                                                                                                                                                                                                      Metrics Break down
                                                                                                                                                                                                                        Process Map

                                                                                                                                                                                         Visualization                    Infographics                          Visualization
                                                                                                                                                                                                                       Interactive -Visuals
                                      DATA                    ANALYTICS               VISUALIZATION            PROCESS [ACTIONS]         PRODUCT – Goto                                                                    Dashboards
Common                                                                                                                                      Market                                                                           Reports
Understanding                    Big Data Mgmt
                                                                                                                                         Industry Awards - Recog
                Optimizing
                                Realtime Search -
                                                            Scenario - Models
                                                                                                                                                                                               Analytics                    What-If                       Analytics
                                  Aggregation                                                                                             Managed Svcs Deals
                                                                                                                                                                                                                      Scenarios- Simulation
                                                                                                                 Sense & response
                                 Late Str. Binding             Simulation         Interactive Visualization                                                                                                              Adv. Statistics
                                                                                                                    Feedback
                                                                                                                                               Ops Deals
                                                                                                                                                                                                                          Simple Math
                             Compliance-Traceability
                                                                                  Advanced Visualization                                    Lab – Pilot - POC
                                                              OR - Solvers
                Integrated    Unstructured DataSet                                                                                          Consulting Deals                                             Data               BigData                      Data
                                                           Advanced Statistics
                             Multi-source Integration                                                            Integrated Execution       Industry Forums                                                               Unstructured
                                                                                                                                                                                                                            Unified
                                                                                                                 Metrics BreakDown          Internal Forums                                                               Fragmented
                Aligned        Data Configuration                                        Dashboard              Process Details L1-L3       Mktg Collateral
                                    DW - ETL                                                                                               Product / Service
                                                             Basic Aggr Ftns                Pivots              Value Chain Analysis
                                                                                                                                              Packaging



                                                          Office – Based Models
                Fragmented
                                 Office Data Sets         Office – Based Models            Reports
                                                                                                                                                                                                                                              4. Actions
                Impaired                                                                                                                                                                                                                            1.    Service
                                                                                                                                                                                                                                                       Capability
                                                                                                                                                                                                                                              2.    Go to Market
                                                                                                                                                   Capability Index




                                                                                                                                                                      Inner-Ware                  Market-ware




                                                                                              3. Report-out
                                                                                             1.                 Portfolio View
                                                                                          2.                  Gaps in solution
                                                                                           3.                  Slicing – Dicing
                                                                                                                         Views                                        No-Ware                     Vapor-Ware

                                                                                                                                                                                                Marketability-Index
QUESTIONNAIRE STRUCTURE..


Background                          Process                                Analytics
1.   How did the solution get       1.   Did the solution design involve   1.   what is the operational model
     developed? Background?              a systematic study of the              of Analysis?
                                         industry process?
2.   What are the detailed                                                 2.   What is the typical age of the
     components of the solution?    2.   Does the solution impact the           data on which the solution is
                                         business strategy? Or                  modeled?
3.   What is the core Value              Structure?
     proposition of the solution?                                          3.   What type of analytics
                                    3.   Does the solution collect              algorithms does the solution
                                         feedback from business                 use
                                         actions into the model for
                                         further fine tuning? How?

                                    4.   How does the solution
                                         integrate into business
                                         execution and operations?
QUESTIONNAIRE STRUCTURE..
Visualization                          Data                                         Goto Market

1.   Does the solution offer           1.   What types of data structures are       1.   In what stage of development
     Advanced presentation                  handled by the solution?                     is the solution?
     structures?                       2.   From what data sources does
                                            solution get & Store data?              2.   What are the accounts being
2.   Does the solution offer                                                             targeted for this solution?
                                       3.   How much time lag is there to
     Dashboard and integrated               consolidate new data sources?
     presentation capabiilty                                                        3.   What is the GTM Work
                                       4.   How is data integrated and                   underway for the solution?
3.   How Does the solution support          consolidated into solution?
     / enhance user interaction?       5.   How scalable is the solution?
                                                                                    4.   What is the customer profile?

4.   How much efforts is used in       6.   What are control and access to End
                                            users for configuration, fine-tuning?
     visualizing?
                                       7.   What are the Warranty Measures
5.   How useful have the Visual             set in place for the solution?
     Component been for the
                                       8.   What is the organization capablity
     busienss customer?                     within data management?

6.   What is the organization          9.   How does it help improve customer
     capablity within Visualization?        experience & customer business ?
                                       10. What stage of implementation is the
7.   What stage of implementation          tool in?
     have the visual components
     been deployed at?
METHODOLOGY




                                                                                Analytics
                                                                     Solution
                                                             Sales
1. The Assessment is based on Interviews with
   team members and presentation made on
   the solution. Direct observations of the         Soln1    1        2
   solution have not been made.                     soln2    1        2             1
                                                   Soln3..   1        1             1
2. The Assessment is based on a Structured
   Questionnaire Spanning

    1. 4 Areas for Analytics Capablity [Process,
       Visualization, Analytics, Data] &

    2. Goto Market Readiness of the solutions

3. The Study followed the 3 in a box model with
   Sales, Domain & Delivery and technical
   resources being interviewed..

4. Aggregation of scores are done based on
   weighted average scores for each sub
   section

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Analytics capability framework viramdas 201212 ssnet

  • 2. 4 AREAS CRITICAL TO SYSTEMATIC ANALYTICS DATA | data mgmt , integration, big-data, 1 unstructured data, MDM, other capabilities to enable analysis. Includes instrumentation, data capture capabilities within the systems DESIGN CYCLE OPERATE CYCLE Value Chain ANALYTICS | Applied statistical and Process Actions Outcomes Metrics Break down Process Actions 2 math models along with simulation, scenarios, text and media analysis capabilities to discover Visualization Process Map Infographics Interactive -Visuals Visualization insights relevant to business Dashboards Reports Analytics What-If Analytics Scenarios- Simulation VISUALIZATION | ability to present Text, Visual Analytics Adv. Statistics 3 data for human consumption integrated into systems, includes new forms of representation, Data Simple Math BigData Unstructured Unified Data interaction and drill down etc.. Fragmented PROCESS | ability to integrate the 4 model into business through systems, operations, org readiness, ultimately applying for actionable business value
  • 3. PROCESS  INTO THE BUSINESS DNA.. Integration into • Data Integration – dual channel 1 Systems • • Rules Engines / configurators Work flow Management / API • Organization Structures, Roles Organization • Training, Re-Skilling 2 Readiness – OCM* • Sourcing Models | Service – multi tenancy Decision Support • Dashboards, BI Tools Visualization / BI for 1.Product Design 3 Decisions • • In process Visualization Interactive, Virtual Reality 2.Policy Offering • BPO Operations Operations 3.Renewals 4 Integrations • • Business Model Changes Product. Services re-design 4.Root Cause Analysis • Mobility and Web front end interface 5.Performance Reporting 5 Emerging Platforms • • Hosting – Cloud Big Data and Unstructured data sources
  • 4. DEFINING CAPABILITY FOR ANALYTICS Common Understanding of the solutions worked on the ground, to provide a common 1 baseline for all analytics solutions within and across vertical domains. Identify Opportunities Areas to build DESIGN CYCLE OPERATE CYCLE capability of analytics solutions across Process Value Chain Process 2 People, Tools, Services and Vision. Actions Outcomes Metrics Break down Process Map Actions Visualization Infographics Visualization Interactive -Visuals Dashboards Reports Position Analytics to Clients by CEM & sales Analytics What-If Analytics Scenarios- Simulation appropriately to clients across Process, Text, Visual Analytics 3 Analytics, Visualization and Data Management aspects of Analytics. Data Adv. Statistics Simple Math BigData Unstructured Data Unified Fragmented Identify Strategic Areas for vertical domains to enhance analytics capability through 4 Partnerships, acquisitions and internal development, when maturity is aggregated across solutions..
  • 5. MATURITY MODEL LEVEL – DETAILED INTO 10 CORE AREAS.. FRAGMENTED ALIGNED INTEGRATED OPTIMIZING Simple structure, numeric [ cardinal] Structured Data with metadata Unstructured text, Data Scale – Size Data as Media like Voice, Image and SCALE / STRUCTURE and non-numeric- [ Ordinal] support, and time Video Bigdata Management DATA Integrated data sets through DB- Access to non standard data, late SOURCE / RETRIEVE Internal Local Files, federated external connectors – API, structure binding DWH, SQL based retrieve Real time search Compliance and traceability effort in late binding – auto discovery of CONFIG - CONTROL User Configuration, Data Security adding new data sources structure Simple 2-Dimensional Graphs and VISUALIZATION PRESENTATION reports including Types of Visuals Maps, Multi-dimensional Graphs, Composite Visuals, infographics Storyboards, Virtual Reality STRUCTURE supported? Static simple play out pivot based interaction – User self System Generation-Automation , Actions integration - external INTERACTION service visual re-formation, systems. Complex Statistics [econometrics] , Linear Functions, Regression, Text & Analytics, Neural Networks, ANALYTICS ALGORITHM Basic Functions and statistics Numerical Method, Clustering Statistics, fractals, Analysis, Single Iteration playout MODELING scenario analysis, what -if analysis, Simulation, optimization, Computational Flows Process Maps, Kpi- Metrics PROCESS [ACTIONS] Value Chain Analysis , Benchmark DESIGN Ad-hoc Customer opportunity Breakdowns, Data Tactical Changes – re-structure to Strategy Changes - New services MANAGE Operational Changes > New Revenue Models Business operations, processes.. models, synthesis of business value Integrated Partner Actions, EXECUTE Manual Process Change / Actions Sense and response mechanisms, Automation into systems,
  • 6. APPROACH – METHOD AND STRUCTURE.. Common Understanding Service Capability Revenue - GTM Market Strategy Capability Business Value Models Assessment 1. Solution X Accounts 1. Understand Business Landscape 2. Market Mix 1. Framework 2. Value Chain Analysis 2. Ongoing – Assessment 3. Key Performance Metrics -KPI 3. Gap - Roadmap 4. Industry Benchmarks, trends Marketing 1. Portal-Website 2. Collaterals Solution Catalog 3. Media 4. Forums Best – Practice 1. Analytics HotSpots 5. Analyst Reports 2. Market Trends & Analysis 6. Thought Leadership 1. Solution Inventory 3. Offering / Solution Details 2. Case and materials Events 1. Customer Advocacy Capability 2. Account Based Mktg 3. Industry Forums Internal – Advocacy Development 1. News-letter 1. Analytics Leads –Soln Domains 2. Forums 2. Organization Structure Deals 3. Showcase 3. Partnerships 4. Knowledge Mgmt 4. Labs – Experiments 1. POC 5. BAP Charter, 5. Incubation 2. Consulting 6. Training 3. Operations 4. AS a Service
  • 7. ANALYTICS CAPABILITY FRAMEWORK & APPROACH 1. Service 1. Scoping Capability 1. Solutions List 2. Market DESIGN CYCLE OPERATE CYCLE 2. Contribution to Business 2. Assessment Capability Process - Actions Value Chain Outcomes Process - Actions Metrics Break down Process Map Visualization Infographics Visualization Interactive -Visuals DATA ANALYTICS VISUALIZATION PROCESS [ACTIONS] PRODUCT – Goto Dashboards Common Market Reports Understanding Big Data Mgmt Industry Awards - Recog Optimizing Realtime Search - Scenario - Models Analytics What-If Analytics Aggregation Managed Svcs Deals Scenarios- Simulation Sense & response Late Str. Binding Simulation Interactive Visualization Adv. Statistics Feedback Ops Deals Simple Math Compliance-Traceability Advanced Visualization Lab – Pilot - POC OR - Solvers Integrated Unstructured DataSet Consulting Deals Data BigData Data Advanced Statistics Multi-source Integration Integrated Execution Industry Forums Unstructured Unified Metrics BreakDown Internal Forums Fragmented Aligned Data Configuration Dashboard Process Details L1-L3 Mktg Collateral DW - ETL Product / Service Basic Aggr Ftns Pivots Value Chain Analysis Packaging Office – Based Models Fragmented Office Data Sets Office – Based Models Reports 4. Actions Impaired 1. Service Capability 2. Go to Market Capability Index Inner-Ware Market-ware 3. Report-out 1. Portfolio View 2. Gaps in solution 3. Slicing – Dicing Views No-Ware Vapor-Ware Marketability-Index
  • 8. QUESTIONNAIRE STRUCTURE.. Background Process Analytics 1. How did the solution get 1. Did the solution design involve 1. what is the operational model developed? Background? a systematic study of the of Analysis? industry process? 2. What are the detailed 2. What is the typical age of the components of the solution? 2. Does the solution impact the data on which the solution is business strategy? Or modeled? 3. What is the core Value Structure? proposition of the solution? 3. What type of analytics 3. Does the solution collect algorithms does the solution feedback from business use actions into the model for further fine tuning? How? 4. How does the solution integrate into business execution and operations?
  • 9. QUESTIONNAIRE STRUCTURE.. Visualization Data Goto Market 1. Does the solution offer 1. What types of data structures are 1. In what stage of development Advanced presentation handled by the solution? is the solution? structures? 2. From what data sources does solution get & Store data? 2. What are the accounts being 2. Does the solution offer targeted for this solution? 3. How much time lag is there to Dashboard and integrated consolidate new data sources? presentation capabiilty 3. What is the GTM Work 4. How is data integrated and underway for the solution? 3. How Does the solution support consolidated into solution? / enhance user interaction? 5. How scalable is the solution? 4. What is the customer profile? 4. How much efforts is used in 6. What are control and access to End users for configuration, fine-tuning? visualizing? 7. What are the Warranty Measures 5. How useful have the Visual set in place for the solution? Component been for the 8. What is the organization capablity busienss customer? within data management? 6. What is the organization 9. How does it help improve customer capablity within Visualization? experience & customer business ? 10. What stage of implementation is the 7. What stage of implementation tool in? have the visual components been deployed at?
  • 10. METHODOLOGY Analytics Solution Sales 1. The Assessment is based on Interviews with team members and presentation made on the solution. Direct observations of the Soln1 1 2 solution have not been made. soln2 1 2 1 Soln3.. 1 1 1 2. The Assessment is based on a Structured Questionnaire Spanning 1. 4 Areas for Analytics Capablity [Process, Visualization, Analytics, Data] & 2. Goto Market Readiness of the solutions 3. The Study followed the 3 in a box model with Sales, Domain & Delivery and technical resources being interviewed.. 4. Aggregation of scores are done based on weighted average scores for each sub section