3. ⢠Brokerage opens its doors, sets
up office space for agents
⢠Agents are recruited with
differing split and services offers
⢠Marketing and training are
provided to help agents succeed
⢠The better agents do, the better the
brokerage does
⢠Brokerages developed company web
presence, leaving agents to their
own device
For Many Years the Real Estate Business
4. Being a Real Estate Agent is Expensive
⢠Many different brokerage plans, splits,
commission agreements, etc.
⢠A lower commission split with lower
office fees is a good place to start.
⢠Past the two-year mark, you have
proven yourself as an entrepreneur.
⢠There is an 80% chance you wonât be
doing this in two years
⢠Only 20% of new licensees will renew
once their two-year license period is up.
* According to NAR, the average income for a
Realtor in 2013 was $47,700
5. According to NAR â National Association of Realtors
80% No Renew
Agents
20% Agents
Renew
8. The Future for Real Estate is NOW
⢠This business model are
numbered and
⢠Coming to an end sooner than
many might believe
⢠It simply isn't consumer-
friendly
⢠We no longer control listing
information to the point that
we don't need to care
9. NAR Did a Technology Survey
The Answers Were:
ďź More than half of the agents stated
that they wanted more in the way
of technology help and services
from their brokers.
ďź Floor time and brand-generated
leads are fine, but not as important
to them as in the past.
ďź Many want no floor time at all.
ďź They were too busy. Now that's the
number one thing with affordable
marketing tools coming in second
10. In a Few Words Real Estate
⢠It's really a Two part answer,
⢠One about the Internet and
⢠The other about leveraging
agent time and productivity
-
11. The Real Estate and the Internet
⢠Let's talk about the
Internet and websites.
⢠How leads are generated.
⢠How is it done now
⢠How do the big players
seem to be addressing it
12. The Basics â The Agents
⢠Agent recruitment and
retention.
⢠Assuring the success of
agents.
⢠Leveraging the local nature
of real estate
13. Real Estate is Local
⢠How many times have you heard it, or
said it?
⢠Two factors influence each other, and
how can we make them work together
for success?
⢠The big player brokerages and
franchises are creating huge websites at
corporate/franchise level.
⢠They are driving visitors to the site, and
in a variety of ways generating leads
that are passed down to the local
offices,
⢠there divided again, and passed finally
to an agent
14. Marketing
⢠Most successful Internet real estate
website lead generation to be less top-
down, and a lot more broad-based.
⢠Large brokerages and franchises need
to create web presence at agent level in
the local markets.
⢠They need to train agents and solicit
their input of content for these sites.
⢠The net result of these mini-local
presences will be far greater than the
huge "we have all of the listings" sites
15. Productivity and Management Benefits from Technology
⢠There's so much more that a brokerage
can deliver in the way of technology to
agents.
⢠These are things that they will value
because they provide the tools to
increase productivity, manage their
time, and manage customer data that
leads to sales.
⢠The main value is in the ability to set up
customized databases for real estate
brokerage office management, login
from anywhere by agents, and their
ability to manage their independent
contractor real estate activities on a
company-provided system
16. Find Your Value Proposition for Real Estate Brokers
⢠For most brokers, instead of jumping in
and making calls.
⢠They should spend time getting
themselves positioned to recruit the
best agents.
⢠It is more than just making calls and
booking interviews.
⢠90% of brokers have no idea what their
value proposition is -- The most
important element in their recruitment
arsenal.
⢠The value proposition is NOT their
tools. However their tools determine
the value of their value proposition
17. We Create & Host Your Personalized Website
⢠WE MAKE A
WEBSITE FOR FREE
⢠YOU GET ALL MLS
LISTINGS DIRECT
FROM US.
⢠WE ARE DIRECT
VENDORS FROM
MIAMI REALTOR
ASSOCIATION
⢠MORE EXPOSURE
AND MORE BUYERS
AND SELLERS LEADS
21. FREE CRM â CUSTOMER RELATIONSHIP MANAGEMENT
⢠EMAIL TO CLIENTS
SCHEDULE
⢠APPOITMENTS SAVE
CLIENTS
INFORMATION
⢠STORAGE IMPORTANT
DOCUMENTS
22. FREE ACCOUNT FOR NATIONAL MULTILISTING WEBSITE
⢠CREATE A REALTOR PROFILE
⢠ADD LISTINGS
⢠SHARE YOUR LISTINGS IN
TWEETER , FACEBOOK,
GOOGLE PLUS, LINKEDIN
MORE
⢠SCHEDULE POST FOR
FUTURE DATES
⢠WE ARE DIRECT VENDORS
FROM MIAMI MLS
23. ACCESS TO MAILING LISTS IN MIAMI-DADE COUNTY
⢠WE PROVIDE WITH NAMES,
ADRESSESS & PROPERTY
INFORMATON FOR THE
WHOLE COUNTY OF MIAMI-
DADE
⢠DATA COMES FROM PUBLIC
RECORDS
⢠WE UPDATE OUR LISTS
EVERY 30 DAYS
⢠FREE ACCESS TO OUR BULK
MAIL USPS ACCOUNT
24. FORECLOSURE INVESTMENTS SUPPORT
⢠WE CAN HELP YOU AND
YOUR CLIENTS TO MAKE
MONEY AND INVEST IN THE
FORECLOSURE COURTS
⢠WE GIVE YOU ALL TRICKS
AND TIPS
⢠WE HAVE TARGETS AREAS
FOR THE BEST DEALS AND
INVESTMENTS
25. CHAT with CLIENTS IN REAL TIME
⢠POTENTIAL CLIENT WILL VISIT
THE AGENTâS WEBSITE
⢠AGENT WILL GET AN
IMMEDIATE NOTIFICATION
ON IPHONE APP
⢠INSTANT CHAT
CONVERSATION
⢠AGENT WILL KNOW EXACTLY
WHAT THE VISITORS ARE
LOOKING FOR
⢠WE INSTALL IT FOR FREE
26. SCHEDULE MESSAGES IN THE FUTURE SOCIAL NETWORKS
⢠YOU CAN SCHEDULE
YOUR TWEETS AND
FACEBOOK AHEAD OF
TIME
⢠SAVE YOUR TIME
⢠MORE CLIENTS
ENGAGEMENT
⢠HELP YOU PROMOTE
YOUR LISTINGS,
YOUR NAME AND
MORE
This presentation demonstrates the new capabilities of PowerPoint and it is best viewed in Slide Show. These slides are designed to give you great ideas for the presentations youâll create in PowerPoint 2011!
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-Agents have been lured in the past by franchises with big brand names.
-Brand office leads and floor time have been highly valued.
Not considering taxes, marketing/office expenses.
Itâs sad, but true. This industry can chew up and spit out the best of the best salespeople there are.
this is because itâs not what they thought it was cracked up to be, or they simply couldnât survive on the low income,
itâs a proven fact that real estate isnât for the weak.
If you want to be a rock-star agent, itâs going to consume your life
Still want to be an agent?
So much so that only about 20 percent of new licensees will renew once their two-year license period is up.
- Not considering taxes, marketing/office expenses.
- Itâs sad, but true. This industry can chew up and spit out the best of the best salespeople there are.
- this is because itâs not what they thought it was cracked up to be, or they simply couldnât survive on the low income,
itâs a proven fact that real estate isnât for the weak.
If you want to be a rock-star agent, itâs going to consume your life
- we look at the Internet, and its global reach
-this strategy might work in the long term.
- However, the consumer who is searching the Web for local real estate information will have a lot to say about it.
- Will they get lost in the big sites?
Real estate will always be local, and the more local a website is in content, the better its ultimate lead generation. The franchises and big players need to look into how to build an Internet lead generation pyramid with the base being a huge number of hyper-local sites.
Tools to share in a way that educates the agents in your market
Some will say "location," or "a great broker like me!" but really is not going to cut it in today's world.
We give agents leads how many leads year to date have you given out per agent?
"Training program."
Many simply say, "I don't know."
We have the best agents
For example, according to the MLS, our agents are doing an average of seven transactions more than our nearest competitor.
Value Proposition may be number one -- but social media is a close second!
I would say a broker needs to add a Facebook Fan page for their company, lead generation tools, online marketing support and coaching. Most brokers today want to stick with technology -- namely: email. But our ratios haven't changed â
We have a great training camp to train and sharpen the skills
they can also attend their company conventions, network with other great recruiters or do anything on a regular basis to stay sharp in the game of recruiting
CALENDAR
EMAIL TO CLIENTS
SCHEDULE APPOITMENTS
SAVE CLIENTS INFORMATION
STORAGE IMPORTANT DOCUMENTS
CREATE A REALTOR PROFILE
ADD LISTINGS
SHARE IN TWEETER , FACEBOOK, GOOGLE PLUS
LINKEDIN , ETC
SCHEDULE POST FOR FUTURE DATES
WE ARE DIRECT VENDORS FROM MIAMI MLS