Zombies to Zealots: Coaching Brings Team Leaders and their Teams Back to Life
AC Bulletin, July 2010
1. The Bulletin of the
Association for Coaching
July 2010
Issue 1
CONTENTS
Welcome 2
Anne Archer
Interview with Shelle Rose Charvet 4
Anne Archer
Resilience 9
Jenny Campbell
AC UK Chair Report 15
Gladeana McMahon
AC Global Update 18
Katherine Tulpa
Tool Box: Defining Coaching 21
Shirley Dockerill and Vincent Leahy
Connective Coaching – using the power of Quantum Intelligence 24
By Sue Coyne and Penny Mallinson of Connectiveness Ltd
Special Interest Group Report 27
Sharon Phillips
Book review: Cognitive Behavioural Coaching for Dummies 28
Katherine Tulpa
Book review: Outliers 29
Liz Buckle
Published by the Association for Coaching
www.associationforcoaching.com
Opinions expressed are those of the authors and not necessarily of the Association for Coaching.
2. Welcome
Welcome
Summer is officially here and what a heat wave. how to describe coaching
Already I am watering daily which makes a change to clients? The
from last year. In the garden the potatoes have bolt- Taxonomy of Coaching
ed which has not happened to me before and all I can by Shirley Dockerill and
do is wait and see the result later in the year. My Vincent Leahy (page 20)
lovely hens are laying daily and the eggs are magnif- might help. An update on
icent. I find being a gardener helps me with my Special Interest Groups
reflective process. As I think about optimal condi- has been provided by
tions for growth in my garden I in turn think about Sharon Phillips and I
the same for my clients. What is similar and what is hope this will spark some action around other areas
different? What is a coaching drought versus abun- of special interest. Once again our great team of book
dance? reviewers have reviewed two books.
So, England are out of the world cup and watching We have even managed to squeeze in a brief stop
their performance has me thinking about the role of press on the Leadership conference with a more
the team coach in producing talent out of diversity. reflective piece coming next time.
What is the role of reward in behaviour and optimal
performance? Perhaps someone would venture an I look forward to hearing from you about this edition
article for our next bulletin that explore these ques- and I am always interested in articles, features and
tions. I wonder if I could get Fabio Capello for an ideas. If you have a contrary view to something that
interview….. has appeared, or want to offer something different
please get in touch. I have also said before that I
The interview with Shelle Rose Charvet (page 2) was believe in supporting new writers to have a go so if
great fun to do and I hope you enjoy the finished you have not been published before do not be shy. If
product as much as I enjoyed the process. There are you have a good idea, can write clearly and articulate
two relevant and timely articles; one on resilience by well then I would love to hear from you.
Jenny Campbell (page 8)and the other on Connective
Coaching by Sue Coyne and Penny Mallinson (page Enjoy holidays, good weather, friends, clients and a
24). We have an update for the AC UK and Global good life.
provided by Gladeana McMahon and Katherine
Tulpa respectively. So you can put names and faces See you in the autumn.
to the AC Council, I am featuring 2 members each
time. This edition features Amanda Bouch and Anne
Gladeana McMahon. Do you sometimes wonder editors@associationforcoaching.com
2 The Bulletin of the Association for Coaching • July 2010 • Issue 1 • www.associationforcoaching.com
3. Stop Press
Stop Press – Stop Press – Stop Press
Leadership Coaching: Developing Elite
Performance
By Richard Andrews
The AC UK’s first event triumphantly marked its For me, there were three highlights.
new life as an organisation run separately from its
parent. The conference was extremely well attended, Professor Adrian Furnham got the day off to an
with more than 300 coaches thronging the modern (if engaging start with his talk on derailing behaviours
hot!) conference centre at the University of East in high fliers. Particularly striking was the finding
London, which shares the honours with AC UK as that as many managers are likely to fail as succeed,
co-host. I especially enjoyed the day’s unabashed and the discussion around the potential dark sides of
focus on excellence and the performance of leaders. many demonstrated strengths. For example, the dark
side of integrity could be rigid zealotry. Coaching
In this small space I cannot adequately talk about all provides a powerful route to optimising, rather than
the speakers. Jonathan Passmore discussed a range maximising, these positive traits, helping leaders to
of topical leadership challenges suggesting that avoid derailment. Doctor Anthony Grant made
coaching offers the only tailored way of leveraging excellent and entertaining use of his “graveyard slot”
each leader’s unique strengths and qualities. immediately after lunch with a long overdue debunk-
Professor Alex Linley discussed positive psychology ing of much of the literature on coaching’s return on
in leadership and challenged us to consider how investment and his advocacy of randomised con-
ready the profession is to take on the challenge of trolled trials to assess coaching’s efficacy. A recent
creating the leaders of the future. Christine Williams study of his own, carried out in a public health serv-
presented a case study from NASA on coaching ice in Sydney, clearly shows that leadership coaching
technical leaders in soft skills to enable them to lead works and facilitates goal attainment.
highly complex projects across many locations –
sadly her box of NASA freebies failed to make it to My final highlight was the opportunity to meet so
the venue on time! The AC’s very own Katherine many other coaches to discuss our work or just to
Tulpa completed the day covering coaching top chat in the sunshine.
teams; two of her nuggets of wisdom that will remain
with me are the importance of using co-coaching at Perhaps the day is best summed up by one of my fel-
this level and her suggestion that whatever the agen- low coaches who told me:
da for coaching is, halve it!
“Very good value, packed with learning, extremely
The four workshops in the afternoon covered authen- well organised and priced just right for current mar-
tic leadership, use of feedback in coaching, strategy ket sensitivity.”
and building a coaching pool. They gave us all the
opportunity to contribute more actively to the day Richard Andrews
and generated lively discussions – some consider-
ably more lively than others! Richard Andrews is a coach supervisor and executive
coach. His website is
www.create-the-future.co.uk.
The Bulletin of the Association for Coaching • July 2010 • Issue 1 • www.associationforcoaching.com
3
4. Feature
Interview with Shelle Rose Charvet
With Anne Archer
Shelle Rose Charvet, Certified Speaking because we help people
Professional is known around the world for her best- to find their own best
seller Words That Change Minds. She is an expert success strategies. A
on below-conscious motivations, thinking patterns coach needs to be an
and decision-making strategies. Coaches, trainers, expert in helping others
consultants use her work to help understand, moti- to become all they can
vate and work effectively with clients. Shelle is a pro- be. There are many
fessional speaker, NLP Trainer and organizational ways to do this. I focus
consultant helping people solve their most difficult on uncovering their success strategies. Helping
persuasion challenges. Her new book is The the person in doing, being and becoming the per-
Customer is Bothering Me! Check her out for your- son that they want.
self at www.WordsThatChangeMinds.com
If coaches can understand what unconsciously
How would you describe what you motivates their clients they can help them reach
do in the world of work? their goals more quickly. But we now know that
only 40% of people are actually motivated by
My area of expertise is in influencing and persua- goals. The trigger for many people to seek a
sion and what I’m very curious about and spent coach is usually an issue or problem they want to
many years studying are the things that motivate solve or prevent, rather than a goal they are pur-
or de-motivate people. I’ve conducted a lot of suing. Individuals seeking coaching are often not
communication training and even developed a ready to think about goals as they are preoccupied
coaching methodology based on NLP and the with their issues. It is important therefore to
Language and Behaviour Profile (LAB Profile), understand and respect this motivation when
which I have called Conversational Coaching. coaching someone. The LAB Profile gives you
Since a large chunk of coaching is done outside of the language to match someone’s motivation.
an official coaching session, such as when some-
one says to you; “Have you got a minute?”; we What is your connection to
need a conversational way of doing coaching that writing?
doesn’t feel like a formal intervention. Something
that is really a conversation. Conversational Writing is a very powerful way of communicat-
Coaching is like that and it has a structure and ing. People now have much shorter attention
takes skill. spans. We are “click happy” and want everything
delivered instantly. I recently read an article about
What is your definition of this, but it was four pages long, so I didn’t finish
coaching? it. We find it more difficult to read lots of infor-
mation, so visual layout is important. Using lan-
Coaching and mentoring is about helping people guage patterns, phrases and words and by paying
to find the means to become who they truly can attention to the visual aspect of our communica-
and want to be, and it is up to them to define what tion– we can be far more influential.
that is. My company is called Success Strategies Continued on page 5
4 The Bulletin of the Association for Coaching • July 2010 • Issue 1 • www.associationforcoaching.com
5. Feature
Continued from page 4 do you believe to be true about your clients? Do
you believe they come to you because they need
How did your new book ‘The help? Are they intelligent? Are they looking for a
Customer Is Bothering Me’ come to partner to be alongside them? What view do you
have of your client? If you can articulate all of
be written?
these things, and act on them, you will meet your
clients’ needs much better.
It has been a project for a number of years. It is
about making and implementing decisions about
Equally important are the processes through
how you treat your customers. When the
which you work with your clients. For example,
Icelandic volcano ash covered Europe many pas-
what is your normal process? How do you greet
sengers were stranded and the airlines struggled
them? How do you do a needs analysis? How do
to know how to take care of them.1 But even
you build the relationship for possible futures?
though they couldn’t predict the problem; that
How will you deal with it, if something goes
was no excuse for not being ready for a disruption
wrong? What is your ‘upset customer’ or emer-
to their services. Disasters will happen. Mistakes
gency process?
will happen and we need to have already thought
about this. Most companies, and people for that
Here is something else that affects many situa-
matter, are unprepared because they do not get
tions for our clients. Human beings cannot do
out of their own perspective to understand how
these two things at the same time; be upset and
events truly affect others. One of the big human
be logical. If someone is upset it may not be help-
challenges is to be able to walk in someone else’s
ful to try to solve their problem right away. If the
shoes.
client/ customer is in an emotional state, treat
their emotion first.
1Please see my article entitled Volcanoes and
the International Customer Service Crisis, on These are the topics I wanted to address in The
www.TheCustomerisBotheringMe.com Customer is Bothering Me.
There are 3 useful perspectives to serve our cus- What / who influences your life?
tomers well:
There are so many I am not quite sure how to
1. Our own point of view. answer the question. One of the things people do
2. Our customers’ point of view. for me that is a big influence, is testing my ideas.
3. The bird’s eye, overall view to ensure what we I make things up, such as an editing technique
are doing makes sense. called The Macho Test. The Macho Test enables
you to determine whether what you are saying or
These perspectives will help you create the expe- writing is likely to be listened to by someone who
rience you want your customers to have. Plus, has what I call a “Macho Pattern” and to adapt
you need to define your Customer Service how you express yourself to ensure your ideas
Philosophy. How do you make sure that you’re will get a good hearing.2 The label is for those
delivering the spirit of what you wanted to deliv- who are perfect in every way, are more important
er? How do you market yourself; what are you than you, better educated, never wrong, better
promising as compared to what you actually do paid, fitter and so on. If someone is running that
for your client? Coaching for example, is not a pattern and you are not aware of it, what you say
miracle cure, and should not be marketed as such. may well be rejected. As I said earlier I make
What kind of expectations are you setting? What Continued on page 6
The Bulletin of the Association for Coaching • July 2010 • Issue 1 • www.associationforcoaching.com
5
6. Feature
Continued from page 5 question will get at what people want or need in a
things up and my colleagues, friends and clients different way.
tested this process out and gave me great sugges-
tions. 3 I believe that a positive consequence of
women’s caring for others has been the sur-
2 For more information on this technique see vival of our planet. Perhaps we need to
the articles link on elect pregnant women to be our leaders
www.WordsThatChangeMinds.com. since they have a physical attachment to our
future. Oh! Don’t get me started!
The biggest influence has been NLP. I was work-
ing and living in France when my marriage blew
up and I moved to Canada to start all over again. Are there any other influences?
If I hadn’t had NLP skills and insights, it would
have taken a lot longer to get back on my feet. Clients influence me in incredible ways. I also
NLP is not something you do – it’s something that spend time, money and effort learning from
you practice. You need to be congruent on the experts on different topics around the world. I
inside. Many of my best friends around the plan- have friends where the quality of our conversa-
et are NLP people. For me, NLP is a way of being tions, questions and testing out of our assump-
rather than a way of doing things to people. tions is invaluable. Penny Thompkins and James
Lawley are two people I can think of right away.4
I have learned a lot from many NLP greats, in per- I am influenced by the friends who stick out their
son or through their work; Judith DeLozier, foot that I trip over. OK! So you’re trying to tell
Robert Dilts, Steve and Connirae Andreas, John me something!
Grinder, Leslie Cameron-Bandler and I can see
their different influences in my work. 4 They are the authors of Metaphors in Mind
and the developers of the Clean Language
I began my NLP training in France in the early Methodology now used by many coaches,
80’s and there were cultural differences that based on modelling the work of David
meant the way NLP was trained needed to be Grove.
adapted to work in France. NLP originated in
America. It is important to be aware of cultural
Another important influence is my membership in
differences. Here’s an example. One of the essen-
two Mastermind groups
tial questions in NLP is to ask “What do you
want?” In America, there is a belief that life is
Anyone truly dedicated to learning and self devel-
about getting what you want. Hardly any other
opment needs to not just be playing at it. If you
culture on the planet has that belief with the same
are serious about coaching you already know that
intensity. In the UK, France, and Germany people
you need a coach. The mastermind group I have
tend to be more duty-driven. That would affect
been in for the last four years is a group of profes-
the way in which the question was answered.
sional speakers, experts in different areas. The
People would become uncomfortable answering
whole point of such a group is to create the con-
the question “what do you want?”. And women
ditions for each of us to achieve things that are
in the western world and elsewhere are still con-
important. You work as a group. For example in
ditioned to take care of what everyone else
this particular group we have a mix of talents. As
wants.3 Another way of asking that question
might be to ask “What’s important to you?” This
Continued on page 7
6 The Bulletin of the Association for Coaching • July 2010 • Issue 1 • www.associationforcoaching.com
7. Feature
Continued from page 6 people are addicted to work. Something is going
professional speakers we each needed more video to blow up or change because we cannot keep
footage of our work. We put together an evening going at this pace.
where we each gave presentations and used the
opportunity to hire a video company to film our- What’s exciting is that people are influencing
selves in front of an audience and to raise money large systems changes through media such as
for a charity we have been supporting for a long Twitter and Face Book. The generations growing
time. For 6 months before that evening we got up now have different values. My kids don’t want
together to hone our presentations. I get a lot of to work as hard as I do. I look at how much more
presentation training and coaching and this was time they spend with friends and on their relation-
the best coaching I’ve had in a long time. ships.
What is the greatest piece of Coaching is also going to have to evolve. The vast
advice you have been given? majority of my clients are not in the same room as
I am. I use technology, for example with tele-
This is related to my speaking work however it phone coaching I have a bridge line, so I record
translates to other activities too. It was said by our conversation and send a copy to the other per-
Warren Evans. He said “Only an amateur warms son. And this works great for group coaching too.
up on stage”. Relating to coaching it’s about mak- I believe there is a huge potential for group
ing sure you are in the right state before you meet coaching with people from around the world.
with your client. Are you ready to do the work? Coaches are going to need to constantly improve
their expertise to nourish their processes with new
What changes do you envisage in technology and new brain-mind-body-spirit-com-
the world of work over the next munication knowledge.
few decades? And where and how we work is shifting. Years
ago people asked me ‘How can you stand the
Geography will become a non-issue. This has
insecurity of working for yourself?’ Now it’s
already started in North America. There is a
more like ‘how can you stand the insecurity
recognition that you don’t need to be in the same
working for someone else?’5 Also the recognition
room, however we do still need to have relation-
of who’s going to pay you and how do you give
ships. I do a lot of my client work on the phone or
something of value in return? It is ok to give to
on Skype and speakers are now addressing large
the world, as many people do, but you are also
audiences through video conferencing.
responsible for earning your living.6 Even if you
.
are employed by someone else you are responsi-
Also I think working people are under way too
ble for your own income and this will become
much pressure. Something is going to bust.
ever more true as the world of work evolves.
People cannot keep working at the rate that they
are and with ever increasing expectations. New
5 There is a YouTube video of my stand-up
technology gives us the means to do more, so
more is expected. In the 1970’s we believed that comedy routine: My boss is a bitch, unfor-
new technology was going to give us freedom, tunately I’m self-employed.
make world peace, end hunger and enable us to
create meaningful lives. Now we are on-line 24
hours a day, working day and night and many Continued on page 8
The Bulletin of the Association for Coaching • July 2010 • Issue 1 • www.associationforcoaching.com
7
8. Feature
Continued from page 7
Shelle's upcoming dates in the
6 I often have conversations with people UK:
who say they want to give their services to
people who can’t afford them. I usually say Opening Keynote Speech at Training
that’s great, and how will you earn your liv- Journal Conference
ing. Thousands of people have heard my September 21, 2010 London
rant against the “sacred vow of poverty.” "The Delegate is Bothering Me! How to motivate
more people for Learning and Development."
Another trend. Many women leaving organiza- http://www.tjconferenceandawards.com/
tions because they are fed up. They look at the
politics and game playing and don’t want to deal Pre-conference Workshop for the NLP
with it any more. We need to make it a lot easier Conference
for women to stay and contribute to organizations November 12, 2010 London
to get the benefit of what they bring. The Customer is Bothering Me! The Client is
Bothering me! The Patient is Bothering Me!"
What’s next for you? www.nlpconference.co.uk/
I will be licensing the LAB Profile Words That Change Minds: The LAB
Consultant/Trainer Certification Program, to Profile Practitioner
enable others to spread these great tools. I want November 19-21, Newcastle
trainers to teach LAB Profile worldwide, ethical- http://www.mindinternational.co.uk/
ly, with skill and knowledge. We are here to serve
and I can help people to do that by helping them Words That Change Minds LAB Profile
get better in all their communications, finding Practitioner and Conversational Coaching,
new ways and uncovering their success strategies. May 12 to 15, 2011, London
www.NLPSchool.com
8 The Bulletin of the Association for Coaching • July 2010 • Issue 1 • www.associationforcoaching.com
13. Feature
Continued from page 12 References
Corporate Sector:
Anonymous Finance Director, major Scottish-based 1. Harvard Business Review on Building Personal
PLC; and Organizational Resilience.
Jann Browne, Finance Director, Cairn Energy PLC; 2. The Resiliency Advantage, Al Siebert.
Geoff Cartright, Global Marketing Director, Lifescan 3. The Power of Resilience, Robert Brooks and Sam
– part of J&J; Goldstein.
Mairead Ferguson, Communications Director, BBC 4. Hostage at the Table, George Kohlrieser, IMD.
Scotland; 5. Learning from Burnout: Developing Sustainable
Lewis Lyell, Director BT; Leaders and avoiding career derailment. Tim
Linda Urquhart, CEO Morton Fraser; Casserley/David Megginson.
Tom Ward, x-Corporate Development Director 6. Coaching At Work Vol 3, Issue 5; CIPD.
Scottish & Newcastle; 7. Leading Through Uncertainty. McKinsey
Helen Webster, Product Director, Aegon; Quarterly Dec 2008.
8. Centred Leadership: How Talented Women
Public and Third Sector: Thrive. McKinsey Quarterly Sept 2008.
David Cameron, Director Child Services Stirling 9. Adapting to Life’s Sling and Arrows: Individual
Council; Differences in Resilience when recovering form an
Liz Connelly, Regional Director West Scottish anticipated threat. Journal of Research in
Enterprise; Personality; March 2008.
Heather Jack, Head of Cultural and Community 10. Sociocultural factors, resilience and coping: sup-
Services, Perth & Kinross Council; port for a culturally sensitive measure of resilience.
Fiona Mackenzie, CEO NHS Forth Valley; Journal of Applied Psychology, March 2008.
Kathy O’Neill, General Manager NHS Forth Valley; 11. Ego-control and ego-resiliency: Generalisation of
Harry Stevenson, Director Social Services, South self-report scales based on personality descriptions
Lanarkshire Council; from acquaintances, clinicians and self. Journal of
David Strang, Chief Constable, Lothian & Borders Research in Personality, 2004.
Police; 12. The Road to Resilience. American Psychological
Simon Woods, CEO, Royal Scottish National Association.
Orchestra; 13. Centre for Confidence, Scotland.
Zoe van Zwanenberg, x-CEO of Scottish Leadership
Foundation;
Psychologists
Paul Dickens, Partner, Finlayson Wagner & Black,
Psychologist;
John Leary Joyce, CEO of Academy of Executive
Coaching and Psychologist.
The Bulletin of the Association for Coaching • July 2010 • Issue 1 • www.associationforcoaching.com
13
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14 The Bulletin of the Association for Coaching • July 2010 • Issue 1 • www.associationforcoaching.com
15. AC UK Chair Report
Chair’s Report
By Gladeana McMahon
Since the last Bulletin the AC UK has been involved the Association do let us
in a number of projects. know.
We are currently reviewing our Professional The AC is well on the
Indemnity Insurance arrangements and the discounts way to getting the new
we are able to offer members using our Association website put in place.
status. We have managed to link ourselves in with When it is, this will allow
the major providers who are able to offer competitive for many activities that
offerings and will be posting information about the are difficult to put on now. There will be more pod-
current position shortly. casts; web based training events and a clearer offer-
ing when it comes to resources and information. I,
At the time of writing, we are holding our first AC for one, can’t wait. The AC UK is working closely
UK Conference on 8th of July in association with the with the AC to ensure that we create the best offering
University of East London, entitled “Leadership possible.
Coaching: Developing Elite Performance” and have
been delighted that we have been able to attract Last month you will have received a membership
world class speakers. See the “stop press” in this bul- survey and we hope that you were able to find the
letin for an update on the conference. time to let us have your views. We are a membership
organization and therefore need to know from the
Scotland now has a new Head in the form of Martha membership what we do well and what you want
Simpson whom we warmly welcome to our UK more of. More importantly, we also need to know
Council. Scotland is very active in relation to events what you believe we are not doing that you want us
and we are sure that they will continue to go from to do or are not doing as well as you think we could.
strength to strength with Martha at the helm. We are only too well aware that communication is
Scotland is extremely active and well supported by a the key to ensuring that you, the membership, are
group of enthusiastic members. fully involved and cognizant of what we are doing.
This is your Association. Our aim is to ensure that
We continue to be overawed at the number of volun- you feel involved and see the Association as meeting
teers who give so generously of their time, intelli- your needs. We know we cannot please all of the
gence and wisdom to help the AC UK develop its people all of the time but with your help and guid-
offerings. There are now over 200 such volunteers ance we hope we can please most of the people most
running events, helping with media work, assessing of the time.
our accreditation applications and being involved at
many levels in the day to day workings of the Many coaches have come forward wanting us to
Association. The majority of our events are now assist with training in marketing related aspects in
held outside London and this demonstrates the way relation to building a coaching practice and our
that members have been able to create networks and Events Team has listened to your requests and is
put on events in many different locations. Between working towards providing such offerings.
2002 and 2004 all our events were London based but
now less than a third are and this is down to members Members may not be aware but the AC UK is a
creating local based branches. If you have some time member of the “Roundtable” where all the UK pro-
and energy and would like to make a contribution to Continued on page 16
The Bulletin of the Association for Coaching • July 2010 • Issue 1 • www.associationforcoaching.com
15
16. AC UK Chair Report
Continued from page 15 Katherine Tulpa, CEO of the AC and I have been
fessional coaching bodies meet to discuss areas of interviewed by Nick Thorogood, one of our UK
common concern aiming to work collaboratively on Advisory Panel and CEO of the UK Food Channel to
projects of mutual interest. Currently, we are consid- explain our offerings and answer questions that
ering our individual accreditation offerings as well as members may have. We appreciate the many ques-
coaching supervision. Our aim, where possible, is to tions and comments we had from members and have
ensure that the coaching profession seeks the best answered as many of them as possible in the inter-
standards possible and eases some of the confusion view. It is now available as a podcast at the AC web-
that has been flagged up by purchasers of coaching site at
whether corporate or individual clients. http://www.associationforcoaching.com/pub/
cpd_podcasts.htm#apm1_2
Since the AC went global and AC UK and AC
Ireland came into being as individual entities some Have a wonderful summer
members have been confused about how we work Gladeana McMahon
together as one coaching association. Therefore, Chair Association for Coaching UK
Meet your council members. ing in helping leaders develop their authentic style and
in creating positive learning cultures in organisations.
Each edition we will be featuring members of the coun- She is currently active in leadership and management
cil so you can get to know who represents you. This time development, in organisational development and change
it is Amanda Bouch the Vice Chair for the Association and in facilitating teams to develop customer-centred
and Gladeana McMahon our Chair. strategy as well as providing training in strategy and
change. She has been working in people development
and organisational change for 20 years, having started
her working career in marketing. Amanda speaks and
writes on leadership and management topics and is cur-
rently editing a book on implementing coaching in
organisations, due to be published this summer.
Gladeana McMahon
Chair ACUK
Gladeana McMahon, the AC UK’s Chair, is considered
one of the leading personal development and transfor-
mational coaches in the UK. She has been instrumental
with helping to grow the Association for Coaching over
Amanda Bouch Gladeana McMahon
the years, and now holds the positions of Fellow and
Amanda Bouch, MBA HMAC Vice President. She is also a Fellow of the BACP, The
Vice Chair ACUK Institute of Management Studies and The Royal Society
of Arts. Gladeana is widely published with some 16 pop-
Amanda is an Accredited Coach with AC and joined the ular and academic books on Coaching and Counselling.
Council in 2003 as Head of Organisational An innovator, Gladeana is one of the UK founders of
Development, promoting coaching to organisations. She Cognitive Behavioural Coaching and currently works as
loves being at the heart of the AC with its dynamic and Director, Professional Coaching Standards for Cedar
values-driven ethic and working to spread the reach of Talent Management and is Co-Director of the Centre for
the ACUK for the benefit of coaches. Coaching and Centre for Stress Management as well as
running her own Associate team under the banner of
Amanda’s passion is for learning and change, specialis- Gladeana McMahon Associates.
16 The Bulletin of the Association for Coaching • July 2010 • Issue 1 • www.associationforcoaching.com
17. Advertisement
Diploma in Organisational Development and Executive Coaching
February – November 2011, Central London
Develop your skills through this practical and experiential programme
focused on leadership development and executive coaching - in a course
designed for those currently coaching or in managerial roles who wish
to strengthen their abilities as change agents within organisations
or with individual clients.
Ideal for coaches within companies or independent practice, counsellors,
psychotherapists and other occupational or mental health professionals,
in addition to those in commercial, managerial, HR or leadership roles.
Through 20 days' training on selected weekends, professional competence
in coaching and organisational process is emphasized.
Taught from a psychological basis with an integrative theoretical
background including Gestalt, psychoanalytic concepts, TA, process
models and constellation theory:
- Group dynamics, organisational systems, gender and culture,
- Coaching skills and psychometric tools,
- Conflict resolution and creative process,
- Consulting process, entry and contracting, practice-building,
- Authentic leadership and team development.
The international tutor faculty includes Bernd Leygraf (course director),
Professor Renos Papadopoulos, Anne Litwin, Chris Williams.
See the Courses page at www.thegrovepractice.com
for information on dates, syllabus, tutors and fees.
For an informal discussion or application form, please
contact Sarah Briggs, Director, on 020 7637 7763
or email info@thegrovepractice.com
The Bulletin of the Association for Coaching • July 2010 • Issue 1 • www.associationforcoaching.com
17
18. AC Global Update
Global Update
By Katherine Tulpa, CEO, Association for Coaching
Firstly, I would like to thank Anne Archer, the editor opment.
of the AC UK Bulletin, for offering the AC Global • To position the AC at
Team a column in each quarterly edition. Over time the leading edge of the
we will also be producing an AC Global Bulletin, profession’s growth,
however until such time, we will do our best to keep becoming the coaching
both the local and global coaching communities community of choice
updated on key developments and focus areas across for personal/profession-
the Association for Coaching. We hope you will find al coaches, organisa-
this useful, and as always, please do feel free to pro- tions and corporations involved in the profession.
vide us with any feedback – what hits the mark and • To grow and retain an international membership
what doesn’t! The AC continues to be an inclusive base of a minimum of 25,000 ; one that is engaged
and members/market focused organization; as we and there is perceived added value.
expand internationally, it will be vital to not lose
sight of this. In terms of how we work towards the Vision, below
I share the key Strategic Focus Areas the Global
A good place to start is by sharing the revised Team has set for the next 18 months.
Purpose and Vision for the Association for Coaching,
which we believe reflects where we are now at as an Strategic Focus Areas (July 2010 – December 2011)
organization, at this stage of our vibrant, evolving
profession. 1. Region/Country Expansion
2. Build Systems & Infrastructure
Purpose 3. Develop and Evolve Universal Schemes
4. Innovation – Thought Leadership
“To inspire and champion coaching excellence, by 5. Promote Coaching Excellence
being proactive, collaborative and purposeful, so 6. Operational Excellence
that we advance the coaching profession and make 7. Inspire and Develop People/ Capability
a positive, lasting difference in the world.” 8. Devise Revenue Streams
- Association for Coaching® 2010 The above focus areas have been informed by listen-
ing to what our members’ needs are, and what we
Vision feel we need to do to grow the Association for
Coaching proactively. An example of what we have
• To bring together a professional coaching commu- done around the first three areas - in collaboration
nity, both on a local and global scale, where there is with the regions/local countries - is summarised
sufficient need and potential for coaching. below.
• To align or partner with individuals and organisa-
tions whose purpose and aspirations align with our Region/Country Expansion - The Global Team
own, bringing coaching deeper into business and have now developed a 4 -staged process for expan-
society. sion. The first stage involves setting up a local AC
• To establish vibrant, energising and knowledge rich community. Currently this is being started in China,
online and offline learning environments, to sup- India, Eastern Europe, Asia-Pacific, and the UAE. In
port the profession’s sustainable growth and devel- Continued on page 19
18 The Bulletin of the Association for Coaching • July 2010 • Issue 1 • www.associationforcoaching.com
19. AC Global Update
Continued from page 18 The schemes were designed with input
Europe, the AC will be running two Global Coaching from Coaches, Training/Coach Providers and Buyers
seminars; one in Amsterdam in September, and the of Coaching. So far there is high interest in the new
other in Germany in December, featuring Philippe scheme, with over 20 assessors being trained up in
Rosinski as a keynote speaker. July to prepare for the uptake.
Build Systems and Infrastructure – following an We will certainly report on what we are doing around
in-depth needs analysis of our current and future the other Strategic Focus Areas in future Bulletins.
IT/Web requirements, the AC has recently appointed Stay tuned, too, in July for a communication which
a partner to develop a robust technology platform. shows the findings from the recent global member’s
This will include a new modern website, with a new survey. We are pleased it shows that more than 90%
look and feel, as well as greater automation, easier of you are actively recommending the AC!
navigation, customized ‘micro-sites’ for local coun-
tries, and AC TV, amongst other features. On that note, I would like to thank you for your con-
tinued support. Let’s continue, together, to raise the
Develop and Evolve Universal Schemes – over bar, and to inspire and champion excellence across
the past 12 months we have been developing the new the coaching profession. For further questions,
3 - tiered Coach and Executive Coach Accreditation comments or information, please do email us at
Schemes, which will go into effect in October, 2010. Globalteam@associationforcoaching.com
AC UK’S COMMUNICATIONS & MARKETING TEAM
IS LOOKING FOR NEW RECRUITS!
This is an exciting time for the AC UK. If you provides greater opportunities for marketing the
fancy volunteering some of your time to help AC UK brand. If you have a marketing back-
raise the AC’s profile in the UK, why not consid- ground and are interested in promoting the AC,
er joining the Communications and Marketing you can help us and at the same time develop
team? We need some new members to join our your own contacts.
dynamic team and help us to promote some of the
exciting new developments that are coming up in PR
fresh and innovative ways. We’re looking for Do you have good PR contacts? Would you like
volunteers who would be interested in helping us to help build our relationships with the press? We
in the following areas: already have a good contacts base but we’re
always keen to expand it and look at new and dif-
Social Media ferent ideas about raising our profile in the press.
Do you have expertise in the use of social media?
We need to develop our profile in this arena. We If you are interested in any of these opportunities,
already have a presence but we need to expand it. please contact Gill Smith at
This is your opportunity to put your ideas into gill@associationforcoaching.com or Annabel
practice and help AC UK be at the forefront of the Harper at
social media world. annabel@associationforcoaching.com if
you’d like to discuss them in more detail. Tell us
Marketing how many hours you can volunteer and why
Developing our presence across all media outlets you’re interested in joining the team!
The Bulletin of the Association for Coaching • July 2010 • Issue 1 • www.associationforcoaching.com
19
20. Advertisement
1 International Congress of
Coaching Psychology:
UK Event Hosted by
Special Group in Coaching Psychology
Invited Speakers include:
Dr David Drake (USA), Dr Andrew Armastas (Greece),
Hugh O’Donovan(Ireland), Peter Zarris (Australia),
Prof Alex Linley, Dr Kristina Gyllensten (Sweden),
Dr Jonathan Passmore, Dr Almuth McDowall, Julie Allan,
Dr Alison Whybrow, Paul Olson (Norway), Dr Ho Law,
Prof Stephen Palmer, Alanna O’Broin,
Prof David Lane, Pauline Willis, Dr Siobhain O’Riordan....
This two day event includes keynotes, half day masterclasses, skills
workshops, research papers, and posters across both days
For more details and to register go to:
www.sgcp.org.uk
Details of all congress partners and future events can be found at:
www.coachingpsychologycongress.org
14th and 15th December 2010 – City University, London, UK
20 The Bulletin of the Association for Coaching • July 2010 • Issue 1 • www.associationforcoaching.com
22. Tool Box
Continued from page 21 ethics to the larger whole.
sation. Helps managers and leaders develop and
achieve an identified set of goals. 10. Sports
Improves an individual’s sporting performance.
4. Specialist/ Technical Focuses on physical and technical sporting skills,
Focuses on a specific technical area. Develops as well as the psychological factors associated with
skills, knowledge, confidence and awareness in sporting success.
these are as. Examples include, but are not limited
to: marketing, stress, health, music, conflict, An example of how complicated it was deciding
Human Resource Management (HRM), communi- upon definitions can be illustrated by our attempt
cation, career, academic, etc . to place, ‘Stress Coaching’ within the Taxonomy.
Stress coaching has previously been categorized as
5. Neuro-Linguistic Programming a quite separate and distinct area of coaching.
Creates an awareness of the links between However, because stress can be alleviated through
thoughts, communication, behaviour and emo- the use of a number of different types of therapies,
tions. Using models of excellence; new ways to or by applying a curative process (e.g. Cognitive
think, communicate and behave are formed. Behavioural Therapy [CBT], hypnotherapy, or aro-
matherapy), we decided it did not need to be
6. Team defined as a singular and specific coaching
Works with teams to define goals, improve per- approach and is therefore included in the
formance, facilitate discussions and reflect . Specialist/ Technical (4) area. We also decided not
Highlights processes with the aim of enabling self- to include stress coaching within the Therapeutic
coaching and teams to function effectively. (7) area because we consider Therapeutic to be the
application of a curative process approach, applied
PERSONAL to specific ailments and/or problems.
7. Solutions Focused/ Therapeutic Conclusion
Facilitates personal growth and change through the
application of one or more specific approaches. For us, creating the Leahy-Dockerill Coaching
Uses a specific approach, e.g. Cognitive Taxonomy was essential. If we are to market our
Behaviour, Gestalt, Positive Psychology, Clean coaching services successfully it is vital we are
Language, Ontological, Eclectic, to identify and able to define exactly what it is we do. We also
construct solutions to personal issues. believe as coaching gains a higher profile it is
essential for coaches to control the coaching defi-
8. Life/ Health nitions which sit within the minds of our clients
Helps clients move towards life decisions which and potential customers.
reflect their personal values and priorities. Uses
key areas of change to determine and achieve per- We also believe by sharing our Taxonomy we can
sonal goals, empowerment and more fulfilling promote various discussions within the industry.
and/or healthier lives. For example, “What do we do as coaches?” and,
“How does each one of us differ from the other?”
9. Transpersonal-Holistic For us this is preferable to the current situation of
Using a combination of mind, body and soul, iden- a definition-deficit and endless duplication of
tifies links between individuals, families, commu- generic coaching services.
nities and organisations. Connects an individual's
personal growth, higher ideals, spirituality and Continued on page 23
22 The Bulletin of the Association for Coaching • June 2010 • Issue 1 • www.associationforcoaching.com
23. Tool Box
Continued from page 22 their needs, ask for them and then expect them to
Finally, as coaching increasingly develops from an be delivered by a coach who is totally aware of
artisan model into a far more professional offering, what it is they are selling and delivering.
we posit coaches will have to define themselves
clearly. The benefits of being able to do this are Shirley Dockerill and Vincent Leahy run Act.3
twofold: Associates, a coaching association based in
Bahrain. Act.3 promotes, encourages and supplies
It will enable the coach to understand their coaching, in all its forms, throughout the Middle
strengths and weaknesses and thus be better able to East: www.act3associates.com They can be
create effective marketing communications, as contacted at:
well as knowing if they can meet the needs of each shirley@act3associates.com
customer. It will also allow customers to articulate vince@act3associates.com
The Bulletin of the Association for Coaching • June 2010 • Issue 1 • www.associationforcoaching.com
23
24. Feature
Connective Coaching –
using the power of
Quantum Intelligence
By Sue Coyne and Penny Mallinson of
Connectiveness Ltd
What is transformational coaching
as we know it and what is beyond?
Sue Coyne Penny Mallinson
Transformational Coaching is an area of coaching to
the far right of the coaching spectrum and one that their journeys and this requires us to meet them there
our clients are becoming more interested in with the and go through our own transformation to develop a
increasing need for change and transformation in different way of being with our clients.
organisations and in society as a whole.
“It’s time for coaches to stop playing
Robert Hargrove, author of Masterful Coaching
describes transformational coaching at its next level small and to rise to the challenges,
as: opportunities and urgent needs that
the global crisis presents.”
Transformational Coaching now seeks
to go beyond helping people perform — Sir John Whitmore ICF Global Difference
Conference 2008
better- coaching for incremental
improvement (single-loop learning) to In our opinion this shift in the needs of our clients is
getting to the source of people's bringing with it an evolution in the transformational
coaching sector of our market. Our response to this
behaviour and altering their frames of is Connective Coaching – coaching at the quantum
reference- coaching people to learn to level. At Connectiveness we’ve developed a unique
combination of powerful tools and techniques to
do new things (double-loop learning)
enable coaches to access their inspiration, passion
and ways of being- transforming who and vision, to be fully present, in flow and aware – in
people are (triple-loop learning). short a different way of being. From there they can
tap into their full transformational potential and that
In order to survive and thrive as we come out of the of their clients.
current crisis we are finding that organisations need
to be able to transform to meet the ever changing So what is the context for this
needs of their environment. Hence a new breed of greater need for transformation?
visionary leader is emerging; we call these leaders
Connective Leaders. These leaders are capable of In the Western World, in our opinion, we are in the
identifying a bigger purpose or vision and embarking process of transitioning from the industrial revolu-
on their own transformational journey to bring that to tion paradigm which is about individual greed;
fruition. As coaches our role is to support leaders on Continued on page 25
24 The Bulletin of the Association for Coaching • June 2010 • Issue 1 • www.associationforcoaching.com
25. Feature
Continued from page 24 cess into our lives; by connecting with our energy
growth and man dominating nature, to a new para- field and using the energy around us to develop
digm about health and wholeness, communication, greater awareness, to tap into our creativity, vision
community and creation. It is important that we and passion, to enable the realisation of our own
make this transition as in our view the existing sys- potential and establish a connection to the potential
tem is not sustainable economically, ecologically or in others. So, by living with this greater awareness
ethically. In this new era, we believe that successful and being connected to the world of energy we have
businesses will create environments that are open the ability to access Quantum Intelligence. Thus we
and dynamic, thus becoming Connective become more aware of the ‘big picture’ for ourselves
Organisations. and the universe and our place and purpose in it.
What does this mean for leaders of What is Connective Coaching?
these organisations?
Connectiveness is dedicated to delivering a wide
The new paradigm calls for the transition from range of experiential programmes and sessions
charismatic, emotionally intelligent leaders to lead- which support coaches in working transformational-
ers who are transformational and who work with ly. Mastery of these accessible techniques allows
quantum intelligence. coaches to initiate the ripple effect, enabling them
and those they connect with to bring transformation
Connective Leaders create environments in which to the world of business, organisations and other
they engage their people in co-creating the future of communities. The ripple effect starts with coaches
their organisations. They propel their organisations modelling a different way of being to their clients.
to a new level of success that is not defined purely by So, in our work with coaches we go beyond emotion-
achieving financial goals but by creating organisa- al and spiritual intelligence and explore the applica-
tions that recognise their responsibility to their peo- tion of quantum intelligence to coaching in order to
ple, the communities in which they operate and to the bring about the triple loop learning mentioned in the
planet. These thriving organisations regard them- quote by Robert Hargrove. This means working at all
selves as successful when their people realise their levels including at the energetic level to bring about
full potential and feel fulfilment and as a result cre- transformation. Working energetically involves the
ate financial success that secures their future. coach taking themselves on a journey into the quan-
tum world and experiencing themselves and their
Where does Quantum Intelligence clients as a field of potential or energy available for
(QQ) come into this? realisation.
Clients who work with Connective Coaches take
Quantum Intelligence springs from the principles of
away many different experiences which contribute to
Quantum Science. Advances in science, in particu-
their success and impact. These include feeling an
lar, Quantum Physics have taken some of the mys-
enhanced sense of well-being and confidence; find-
tique out of the understanding we have of how our
ing direction and purpose; connecting with their
universe works. Key elements of this new under-
vision and passion; being fully present and in flow;
standing are that everything is inter-connected .and
experiencing their true self and fullest potential and
that everything is made of energy. In terms of
feeling calm yet energised thus reducing stress lev-
Quantum intelligence, energy (or potential) is con-
els. All of this helps them to be at their best, to have
verted into solid existence or brought into reality
maximum impact and leads them to live more fulfill-
only when we engage with it. Thus we create our
ing lives.
own reality. Our inspiration is motivated by the belief
that we can bring greater harmony, balance and suc- Continued on page 26
The Bulletin of the Association for Coaching • June 2010 • Issue 1 • www.associationforcoaching.com
25
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26. Feature
Continued from page 25
Some resources you may find
If you are interested in this work you can contact us useful
through our website www.connectiveness.co.uk
or sue@connectiveness.co.uk. • Can Humankind change the economic myth? W.
Edward Stead and Jean Garner Stead, East
About Sue Coyne and Penny Tennessee State University, Journal of
Mallinson Organizational Change Management, Volume 7
No 4, 1994Presence.
Sue Coyne and Penny Mallinson are experienced • Exploring Profound Change in People,
in co-facilitating sessions for both coaches and lead- Organisations and Society. Peter Senge, C.Otto
ers. They bring together extensive business knowl- Scharmer, Joseph Jaworski, Betty Sue Flowers
edge with coaching, facilitation and bodywork skills. • Synchronicity. The Inner Path of Leadership.
Joseph Jaworski
Sue is a practising executive coach and a graduate of • Megatrends 2010. The Rise of Conscious
the Advanced Diploma course at the AoEC. She Capitalism. Patricia Adurdene.
combines Connective Coaching techniques with • Spiral Dynamics. Mastering Values, Leadership
Gestalt and Somatic Cognitive Coaching to suit the and Change. Don Edward Beck and Christopher
needs of her clients. C. Cowan.
• Einstein’s Business. Edited by Dawson Church
Penny has been involved in body and energy work • Sir John Whitmore on the role of transformation-
for 10 years and is an experienced facilitator in this al coaches
field. Following a successful business career she is http://www.youtube.com/watch?v=_rVAovFLZtw
now a Director of various NFP’s. She has been
involved in the area of self development and educa- Quantum Science
tion and is a mentor to executives.
• Leadership & the new Science, Margaret
Wheatley, 1999
• Dr Quantum – Quantum Physics Simplified
http://www.youtube.com/watch?v=EpSqrb3VK3c
Quantum Intelligence
Soleira Green writes about this (see her chart
below)
26 The Bulletin of the Association for Coaching • June 2010 • Issue 1 • www.associationforcoaching.com
27. AC UK Special Interest Group
AC UK Special Interest Group
By Sharon Phillips
What are you passionate about in coaching? How To date we have had
do you want to make a difference? What coaching three meetings and have
theme would you like to have the opportunity to 8 members. The meet-
share with like minded people? A SIG may be the ings are very enjoyable
answer! and feedback from the
group is positive. The
It was announced at our WM Event that the AC atmosphere is support-
was looking for members to set up or join a ive, lively and enthusiastic. We have taken on dif-
Special Interest Group (SIG). The purpose of the ferent actions to complete between meetings that
SIG is to discuss and share ideas and resources of play to our interest and strengths. One of our
a context, issue, theme or topic of relevance to future challenges is to run an AC networking and
coaching. With a background in education and CPD event in October for people who coach in
psychology I am passionate about coaching in education.
schools and education. I volunteered for a SIG
along with three others who coincidentally had We are also researching the provisions and impact
the same interest. I offered to co-ordinate it and of coaching in education. This is where you can
the others were happy to be the three core mem- help! We would appreciate your feedback about
bers needed to set up a SIG. any coaching you have delivered in education:
the organisation; coaching hours; number of peo-
The first step was to submit a one page plan of ple coached; their roles (students/staff); the aims
our focus including what activities we envisage of the coaching, and any outcomes (anecdotal,
we would engage in. We then set up the first descriptive or measured). We would also appreci-
meeting and invited a few more people who ate your thoughts on how to increase and improve
would make a good contribution and be interest- the delivery and impact of coaching in education.
ed in joining the group. Finally we would appreciate any reference to use-
ful research and articles. Please email them to me
The agenda included introductions and getting to at info@mindset-change.co.uk. We will be
know each other’s experience and interests, hopes happy to feedback to you our overall findings.
and fears for the SIG, guidelines on data protec-
tion and representing the AC, our SIG’s focus and I am now the overall lead for the ACUK SIGs. If
activities and the format for future meetings. The you are considering setting up your own SIG,
SIGs are self funded so we met at my house, please email the AC office to send you the outline
which is the most central, and ‘free’ and we start- of the SIG on
ed at 5.30 to avoid too many work commitments. enquiry@associationforcoaching.com.
Alternatively if you are ready to set one up please
Members come from different professional back- contact me by email and I will be happy to sup-
ground and experiences. We had a rich, interest- port you through the first steps and beyond.
ing and lively discussion. The time went very
quickly but we were able to draft our mission Happy sigging
statement and a list of potential actions. Sharon Phillips ACUK SIG LEAD
The Bulletin of the Association for Coaching • June 2010 • Issue 1 • www.associationforcoaching.com
27
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