The document discusses strategies for effective communication and persuasion. It emphasizes the importance of appealing to both logic and emotions, being truthful and avoiding bullshit, positioning oneself as a thought leader, understanding what drives human behavior, speaking to different audiences using empathy, and crafting a consistent message. The overall message is the need to communicate in a genuine, sincere and authentic way that makes an emotional connection with the audience.
54. Before & After Missing outHurt & Rescue
@googledave
#hrtechworld
Hinweis der Redaktion
The more tech we have
The more digital we become
The more human we must be
Human centred mapping of your customers / persona and their touchpoints with your business and the brand experience
Customers our multi channel, multi device
Walk in their shoes – go out of your way to understand and learn about them
Talk your clients language in your world and win more business
Attitudes, leads to behaviours which creates experiences
Head of CX Llyods / Virgin – NPS bonus
The world is going personal
Personlised coke bottle…
Story of Louie… couldn’t get one because of his spelling….
Kept the story alive…. By realising a website to allow you to personalise the bottles…
Apple and their evangilsistic community…
The quality of their phones, by leverageing their community to give them… photo’s…
Even our dogs are getting personalised marketing!!!
Tails.com
By understanding the personas and people we want to connect
join and influence the conversation going on in your audiences hearts and minds
Identify the emotional drivers you candidates feel and experience; and put them into your stories,
helping you connect through the power of personality
humanise and bring emotion into you marketing and your people propositions....
Share genuine, real stories - bring authenticity into your brand be genuine, be sincere, be authentic….
People love what you do and how you make them feel; you benefit from the greatest marketing channel of them all ...
Word of mouth…
People may forget what you said or did… But the won’t forget how you made them feel….