Slides from my keynote at a music industry conference #MIRC2014 June 2014 Helping music retailers with SEO, Content Marketing and Social Media. Tried (pretty hard!) to relate them to Album covers... loved to hear you thoughts and any other album covers I could have used!!

1. Got a question?
@googledave
#MIRC2014
Bringing people to your website
@GoogleDave
#MIRC2014

2. Human Behaviour
- Digital has change human behavior
- 50% traffic to site from mobile device
- Social networking is the #1 use of
mobile
- We look at our mobiles 150 xday

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@googledave
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Customers are searching
for you right now!

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#MIRC2014
Road to the darkside
- Over optimisation
- Unnatural content
- Unnatural links
- Keyword stuffing
- Poor user experience
- Leads to the darkside!

6. Over 200 Factors influence search
- Google updates
- Panda’s and Penguins
- Hummingbird

7. “Think visibility rather than rankings.
Rankings vary from user to user,
device and location.”
You need to:
- Google Webmaster tools
- See keywords you appear for
- What URL rank where?
- What is the CTR of these pages?
- What is the behaviour of these pages

8. Got a question?
@googledave
#MIRC2014

9. CONVERGANCE OF DIGITAL MARKETING
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@googledave
#MIRC2014

10. How much do you
care about your audience?@

12. Relevancy – If you can’t talk
sense, don’t talk shite!
- Focus on your users, give them what
they want, where when
- Freshness of content
- Unique and valuable to your user
persona’s
- Content strategy evolves, hot topics
- Identify intent, needs, problems
- Thought leader

13. What are you doing to
Romance the share?
- You need to commit to outreach
- Connect with influencers and earning
recommendations?
- Content can’t sit in isolation
- Create contagious content your audience
will care about and share
- Will people link to you?

14. 'Digital’ word mouth
- Social signals
- Shares
- Social attribution
- Google +1’s
- Likes
- Retweets
- Earns links

15. Engage in Google + to build your ‘Authorship’

16. Your experience
- Be fit for mobile devices
- Google prefer mobile responsive
- What do users ‘think’ of your pages?
- Find out, heat mapping, VOC
- Reduce clutter and friction
- Simplification

17. Got a question?
@googledave
#MIRC2014

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#MIRC2014
Become obsessed with speed
- Don’t keep people waiting
- 1 second in page load -20% CR%
- Look for multiple Marginal gains
https://developers.google.com/speed/pagespeed/insights/

19. Focus on taking the money
- Conversion rate optimsiation
- Content experiments, split tests
- Improved experience
- More visibility

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But how do you find them?

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22. TOOLS TO HELP YOU FIND THEM
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23. If you have something interesting to say, people will listen

25. Entertain
Inspire
Educate
Convince
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26. En
In
Ed
Co
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27. Youtube
- 2nd biggest search engine
- 3rd Biggest social channel
- Pages with video are 53% more
likely to appear on page1 of
Google
- Pages with videos 57% average
improvement in conversions

28. Got a questions...?
@googledave
@phcreative

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@googledave
#TLCon

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#TLCon

31. You need an integrated strategy
- Improve you digital visibility
- Build your brand
- Generate sales and ROI
- Become digitally famous

32. Got a question?
@googledave
#MIRC2014

33. Got a question?
@googledave
@phcreative

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@phcreative

35. Got a question…?
@googledave
dave@ph-creative.com
Be remarkable

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dave@ph-creative.com
Goosebumps

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#MIRC2014
Thanks for listening
- @Google Dave
- dave@ph-creative.com
- 01512275549