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Good Rebels Webinar: Crowdsourcing and Co-creation

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Mark Ralphs

Veröffentlicht in: Leadership & Management
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Good Rebels Webinar: Crowdsourcing and Co-creation

  1. 1. Crowdsourcing and co-creation WEBINAR, 29 NOVEMBER 2018 Mark Ralphs
  2. 2. Today 1 A salutary tale 2 Talk to me about crowdsourcing 3 Where does co-creation fit in?! 4 A personal favourite
  3. 3. Crowds are wise too Thank goodness for that
  4. 4. Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call, commonly using the internet. Jeff Howe, contributing editor, Wired
  5. 5. Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call, commonly using the internet. Jeff Howe, contributing editor, Wired
  6. 6. 󰀁10CROWDSOURCING AND CO-CREATION Open innovation Crowdsourding Shared knowledge Crowdfunding
  7. 7. 󰀁11CROWDSOURCING AND CO-CREATION Open innovation
  8. 8. 󰀁13CROWDSOURCING AND CO-CREATION Open innovation is an inclusive, social way of solving complex issues and improving processes: • Companies can maintain a competitive edge by outsourcing innovation • Open innovation is the sharing of ideas between co-workers in a company, or between them and other innovators and companies in their industry • A democratic process, non-hierarchical, collaborative community engagement • Usually utilised in order to solve a specific problem
  9. 9. https://www.youtube.com/watch?v=3UEJyl2ClUc
  10. 10. 󰀁16CROWDSOURCING AND CO-CREATION Shared knowledge
  11. 11. 󰀁17CROWDSOURCING AND CO-CREATION Shared or distributed knowledge involves crowdsourcing to gather information and knowledge on a certain topic. This includes: • Citizen journalism and citizen science • Crowdsourced crisis mapping: quick distribution of information during a crisis, there are some issues with the verification of data • General information gathering, data mining for insights
  12. 12. 󰀁20CROWDSOURCING AND CO-CREATION Crowdsourcing
  13. 13. 󰀁21CROWDSOURCING AND CO-CREATION Crowdsourcing is: • Outsourcing projects to the public • Tapping into the knowledge/creative knowhow of a brand’s wider community • Including consumers in the creation process - contributes to competitive edge and increases brand affinity • Organisations either set a specific challenge, or ask for opinions, insight or suggestions • Includes Crowd labour and Co-creation
  14. 14. Crowd labour
  15. 15. Co-creation: Involving end-users and stakeholders in the innovation process, to understand needs, and design, prototype and refine solutions.
  16. 16. What is Back Me Up? Play on YouTube ➔
  17. 17. https://vimeo.com/232322465
  18. 18. https://www.youtube.com/watch?v=IZs-qZtVQw0
  19. 19. 󰀁28CROWDSOURCING AND CO-CREATION Top tips: • Invest in recruitment: the people you co-create with are the most important factor to your success • Don’t over-plan: give yourself room to adapt • Be imaginative: creative tasks make participants think differently • Hand over the power: don’t predetermine outcomes • This is a journey: take participants with you at every stage
  20. 20. 󰀁29CROWDSOURCING AND CO-CREATION Crowdfunding
  21. 21. 󰀁33CROWDSOURCING AND CO-CREATION A personal favourite
  22. 22. https://www.youtube.com/watch?v=j1L49BWDJb4
  23. 23. Join the Rebellion! mark@goodrebels.com linkedin.com/in/markralphs

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