5. Presentation
Björn Jeffery
★
Internet Strategist at Good Old
★
6. Presentation
Björn Jeffery
★
Internet Strategist at Good Old
★
Founder of two of Swedens larger blogs,
★
Manolo.se and Discobelle.net
7. Presentation
Björn Jeffery
★
Internet Strategist at Good Old
★
Founder of two of Swedens larger blogs,
★
Manolo.se and Discobelle.net
Previously at SVT, GP and Sydsvenskan
★
11. I will try to answer...
Why old media has to change its ways in
★
order to stay survive
12. I will try to answer...
Why old media has to change its ways in
★
order to stay survive
How societal communication changes
★
along with the current media shift
13. I will try to answer...
Why old media has to change its ways in
★
order to stay survive
How societal communication changes
★
along with the current media shift
What new media must learn from old
★
media in order to evolve, and improve
19. Starting point
Why change?
★
Because is old media is:
★
Not used to the internet
★
20. Starting point
Why change?
★
Because is old media is:
★
Not used to the internet
★
Not used to competition
★
21. Starting point
Why change?
★
Because is old media is:
★
Not used to the internet
★
Not used to competition
★
Not used to recognising threats other
★
than those from media competitors
22. Starting point
Why change?
★
Because is old media is:
★
Not used to the internet
★
Not used to competition
★
Not used to recognising threats other
★
than those from media competitors
Not used to dialogue
★
24. The defining factor
Internet went from being a medium, to
★
being a carrier of media
25. The defining factor
Internet went from being a medium, to
★
being a carrier of media
Newspapers on the internet
★
26. The defining factor
Internet went from being a medium, to
★
being a carrier of media
Newspapers on the internet
★
27. The defining factor
Internet went from being a medium, to
★
being a carrier of media
Newspapers on the internet
★
Radio on the internet
★
28. The defining factor
Internet went from being a medium, to
★
being a carrier of media
Newspapers on the internet
★
Radio on the internet
★
29. The defining factor
Internet went from being a medium, to
★
being a carrier of media
Newspapers on the internet
★
Radio on the internet
★
Telephones on the internet
★
30. The defining factor
Internet went from being a medium, to
★
being a carrier of media
Newspapers on the internet
★
Radio on the internet
★
Telephones on the internet
★
31. The defining factor
Internet went from being a medium, to
★
being a carrier of media
Newspapers on the internet
★
Radio on the internet
★
Telephones on the internet
★
TV on the internet
★
32. The defining factor
Internet went from being a medium, to
★
being a carrier of media
Newspapers on the internet
★
Radio on the internet
★
Telephones on the internet
★
TV on the internet
★
38. New threats
Classifieds - major source of revenue
★
39. New threats
Classifieds - major source of revenue
★
Craigslist.org made $6 million, removed
★
$60 million from the market
40. New threats
Classifieds - major source of revenue
★
Craigslist.org made $6 million, removed
★
$60 million from the market
Blocket.se - same effect in Sweden
★
41. New threats
Classifieds - major source of revenue
★
Craigslist.org made $6 million, removed
★
$60 million from the market
Blocket.se - same effect in Sweden
★
Broke user tradition that was over 150
★
years old
50. The change
Invite readers to a conversation (duh)
★
51. The change
Invite readers to a conversation (duh)
★
From Gatekeeper to Curator
★
52. The change
Invite readers to a conversation (duh)
★
From Gatekeeper to Curator
★
Face facts - everyone doesn’t like you
★
anymore (you’re just one RSS out of 200)
53. The change
Invite readers to a conversation (duh)
★
From Gatekeeper to Curator
★
Face facts - everyone doesn’t like you
★
anymore (you’re just one RSS out of 200)
Leverage strong brand in order create new
★
areas of information providing; e.g. wifi as
society´s backchannel
57. News narcissism
“The activist reporting is also some sort of
★
news narcissism: through constantly
focusing on themselves the struggle
becomes larger and more dramatic than it
really is.”
58. News narcissism
“The activist reporting is also some sort of
★
news narcissism: through constantly
focusing on themselves the struggle
becomes larger and more dramatic than it
really is.”
Rakel Chukri
Sydsvenskan, 070303
61. Information narcissism
Micro-media enables massive parallel
★
information consumption
Everyone can choose what aspect to
★
read
62. Information narcissism
Micro-media enables massive parallel
★
information consumption
Everyone can choose what aspect to
★
read
Fewer public common grounds
★
65. April 16th, 2007
World: School massacre at Virginia Tech
★
Rakel: Commentary on P1 about the new
★
Swedish budget
66. April 16th, 2007
World: School massacre at Virginia Tech
★
Rakel: Commentary on P1 about the new
★
Swedish budget
Me: Allers buys Blog Esse (ex BlogSoft)
★
68. The shift
Reverse to core values IRL
★
“Isn’t it unusually hot today?”
69. The shift
Reverse to core values IRL
★
“Isn’t it unusually hot today?”
Nerd values online
★
“Have you seen the latest Shimano gear
system for the Nike Concept hybrid
mountain bikes?”
80. New Media keys
Balance - more that just rants and raves
★
81. New Media keys
Balance - more that just rants and raves
★
Credibility - pr-blogs spamming the
★
conversation
82. New Media keys
Balance - more that just rants and raves
★
Credibility - pr-blogs spamming the
★
conversation
Research - one phone call does all the
★
difference
83. New Media keys
Balance - more that just rants and raves
★
Credibility - pr-blogs spamming the
★
conversation
Research - one phone call does all the
★
difference
Decency - bloggers code of conduct
★
86. The challenge
Keeping micro sharp and correct
★
...while creating new social grounds where
★
several micro can meet
87. The challenge
Keeping micro sharp and correct
★
...while creating new social grounds where
★
several micro can meet
...in order to create the new macros
★
