1. Good Men campaign
Friday 17 February 2012
[Phare Ponleu Selpak]
[Visual and Creative Arts for Change]

2. Outline
o Brief introduction of the organization
o Description of the intervention
o Target
o Results
o Geographic locations
o Calendar of implementation
o M&E
o Costs

3. Brief introduction of the organization
 Phare Ponleu Selpak (PPS) is an arts organization founded in 1994 in
Battambang
 PPS works and supports to vulnerable children and youths and their families
 PPS holistic approaches are artistic and cultural, Educational and Social Service
 PPS signed MoU with:
 The Ministry of Culture and Fine Arts
 The Ministry of Social Affaire Veteran and Youth-rehabilitation
 The Battambang Provincial Department of Education Youth and Sports

4. Brief introduction of the organization
Major donors support for general operations:
 Comité Catholique contre la Faim et pour le
Développement (CCFD)
 French Embassy
Additional grant support:
 PAZ Y DESARROLLO (PyD)
 Jumelage Torcy–Cambodge
 European Commission
 Air France
 Friend International

5. Description of the intervention
 Visual and Creative Arts for Change:
 Visual Arts exhibition
 Motorcycling tour (road exhibition)
 Theatre performance
 Community training on theatre
 Masculinity, violence against women and gender equality campaign
through visual and creative arts supported by PyD:
 Visual Arts exhibition
 Theatre happening
 Live painting
 Awareness theatre performance

6. Target
 Visual Arts exhibition:
 Artists, NGOs staff, Governmental officer, high-school
and university students (15 to 55)
 Theatre performance:
 All people (15 to 60)
o The intervention will be reached to an estimate of 60000
people.

7. Results
 30000 men (include artists
and performers involved in the
intervention) will increased
their knowledge on gender
equality and masculinity while
attending the intervention.

8. Location
 Visual and Creative Arts for Change based on fund received.
 Masculinity, violence against women and gender equality campaign
through visual and creative arts supported by PyD:
 Kratie
 Stung Treng
 Mondulkiri
 Rattanakiri

9. Calendar of implementation
 Visual and Creative Arts for Change based on fund received (by the
way it will held within the period of one year (March 2012 to February
2013).
 Masculinity, violence against women and gender equality campaign
through visual and creative arts supported by PyD will be held from
March to April 30th, 2011 for the performance and exhibition to:
 Kratie
 Stung Treng
 Mondulkiri
 Rattanakiri

10. M&E
The intervention led by project coordinator, thus the monitoring tool will
be developed by him/her. The followings can be used as monitoring
tool:
 Visual Arts exhibition:
 Attendance list of the participants (quantity).
 Written and drawings of the participants described on their
knowledge about the issues while they attended the quiz (quality).
 Report about the exhibition with pictures attached
 Awareness theatre performance:
 Pre and Post assessment on the knowledge about the issues
concerned (quality).
 Report about the performance
Note: The evaluation will be done by the external evaluator.

11. Costs
The intervention will be cost as followings:
 Visual art exhibition:
 Exhibition will be ranged from 40000 USD to 80000 USD
 Awareness theatre performance
 Awareness theatre performance will be ranged from 50000 USD to
100000 USD

12. Thank you