7. • To create media and public awareness about
Tiger Asset Management
• To deliver key messages and values to
public through media
• To introduce company top managers to
mass media
• To make Tiger speakers most quoted by mass
media
• To ensure regular media appeals on behalf of
business and social media

8. • Low level of media knowledge about
Joined Investment Institution (JII)
• Public and media are prejudiced against market
and players
• Low communication activity of other
players in previous years
• Low interest in the market from the side
of regional mass media
• Negative situation on Ukrainian
fund market

9. • Openness in media communication
• Proactive position in communication
• Work in accordance with communication
strategy
• Various speakers for various topics and mass
media
• Analytical and educational information
synergy
• Active work with regional mass media
• Implementation of different PR-instruments

10. April 15 April - May June
• Tiger brand
presentation to • interview with top • weekly comments of
business and managers of the companies’ analytics for
marketing media company print media
(Together with Fitch) • personal meetings with •comments for on-line
Mass Media resources, news
agencies
June - July July - August June - August
• interview in regional
• commercial start of a media
• TV interview
company – presentation • participation in round
• informal meetings with
in Kiev tables with regional
social and political mass
• opening of regional media
media
offices • preparation of author’s
• educational press
• educational seminars articles for regional
releases about Joint
for the representatives media
Investment Institute
of regional mass media • analytics’ comments
for the regional media

11. April 15 April - May June
• Tiger brand
presentation to • interview with top • weekly comments of
business and managers of the companies’ analytics for
marketing media company print media
(Together with Fitch) • personal meetings with •comments for on-line
Mass Media resources, news
agencies
June - July July - August June - August
• interview in regional
• commercial start of a media
• TV interview
company – presentation • participation in round
• informal meetings with
in Kiev tables with regional
social and political mass
• opening of regional media
media
offices • preparation of author’s
• educational press
• educational seminars articles for regional
releases about Joint
for the representatives media
Investment Institute
of regional mass media • analytics’ comments
for the regional media

12. April 15 April - May June
• Tiger brand
presentation to • interview with top • weekly comments of
business and managers of the companies’ analytics for
marketing media company print media
(Together with Fitch) • personal meetings with •comments for on-line
Mass Media resources, news
agencies
June - July July - August June - August
• interview in regional
• commercial start of a media
• TV interview
company – presentation • participation in round
• informal meetings with
in Kiev tables with regional
social and political mass
• opening of regional media
media
offices • preparation of author’s
• educational press
• educational seminars articles for regional
releases about Joint
for the representatives media
Investment Institute
of regional mass media • analytics’ comments
for the regional media

13. April 15 April - May June
• Tiger brand
presentation to • interview with top • weekly comments of
business and managers of the companies’ analytics for
marketing media company print media
(Together with Fitch) • personal meetings with •comments for on-line
Mass Media resources, news
agencies
June - July July - August June - August
• interview in regional
• commercial start of a media
• TV interview
company – presentation • participation in round
• informal meetings with
in Kiev tables with regional
social and political mass
• opening of regional media
media
offices • preparation of author’s
• educational press
• educational seminars articles for regional
releases about Joint
for the representatives media
Investment Institute
of regional mass media • analytics’ comments
for the regional media

14. April 15 April - May June
• Tiger brand
presentation to • interview with top • weekly comments of
business and managers of the companies’ analytics for
marketing media company print media
(Together with Fitch) • personal meetings with •comments for on-line
Mass Media resources, news
agencies
June - July July - August June - August
• interviews in regional
• commercial start of a media
• TV interview
company – presentation • participation in round
• informal meetings with
in Kiev tables with regional
social and political mass
• opening of regional media
media
offices • preparation of by-lined
• educational press
• educational seminars articles for regional
releases about Joint
for the representatives media
Investment Institute
of regional mass media • analytical comments
for the regional media

15. April 15 April - May June
• Tiger brand
presentation to • interview with top • weekly comments of
business and managers of the companies’ analytics for
marketing media company print media
(Together with Fitch) • personal meetings with •comments for on-line
Mass Media resources, news
agencies
June - July July - August June - August
• interview in regional
• commercial start of a media
• TV interviews
company – presentation • participation in round
• informal meetings with
in Kiev tables with regional
social and political mass
• opening of regional media
media
offices • preparation of author’s
• educational press
• educational seminars articles for regional
releases about fund
for the representatives media
market
of regional mass media • analytics’ comments
for the regional media

16. April 15 April - May June
• Tiger brand
presentation to • interview with top • weekly comments of
business and managers of the companies’ analytics for
marketing media company print media
(Together with Fitch) • personal meetings with •comments for on-line
Mass Media resources, news
agencies
June - July July - August June - August
• interview in regional
• commercial start of a media
• TV interviews
company – presentation • participation in round
• informal meetings with
in Kiev tables with regional
social and political mass
• opening of regional media
media
offices • preparation of author’s
• educational press
• educational seminars articles for regional
releases about fund
for the representatives media
market
of regional mass media • analytics’ comments
for the regional media

18. • In July Tiger Asset Management was mentioned 180 times
by media
• Tiger Asset Management commented almost all publications
about Asset Management in Ukraine
– Most of comments were requested by Mass Media itself
• According to the media monitoring, conducted by ComInform, Tiger
Asset Management became in July
– most media active company on asset
management market
• Tiger was recognized by ComInform as most resonant
company
• From May till August Tiger Asset Management was mentioned
more than 500 times in mass media
– Almost all publications are of a neutral or positive character

19. • Daily comments for news agencies and business
magazines
– Analytics, top management
• Weekly requests for the comments
– Analytic, education, etc
– Press, TV, on-line editions
• Regular invitations to participate in special
projects, round tables, professional market discussions
• Recommendations from the side of
other market players to turn to Tiger for information