Location Based Services Explained

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GOMOGI Mobile Geographics

LBS what is it? How does it work? How can I use it? these are the question I will answer.

Technologie Business

Themes Geospatial Mobile LocationBased Services AugmentedReality

Questions I will answer What is geospatial data and where does it come from? What are Location Based Services? How does LBS work? How can I use it personally? How can I use it for my business?

What are Location Based Services (LBS) is an information service, accessible with mobile devices Accessed through the mobile network, utilizing the ability to make use of the geographicalposition VisualizePOI‘s, Restaurants Key topersonalized Navigation

2 Types Pull Services requirethatthe mobile userrequestsinformationfrom a serviceprovider. Forexample I open mymapappandwantto find a route somewhere. Push Services comefromprovide a mobile userinformationwhentheyare „Near“ a locationprovidingservicesorsales. This isusedbycompaniesformarketing. Bothmethodesrequiretheuserspositiontobetransferedover a networkprovider via Internet (3G, UMTS..) to a servicesprovideror Geoportal like Google maps.

Workflow Pull LBS 1 3 Web Server Internet 2 Web Map Server 4 DB

Workflow Push LBS 4 2 Web Server Internet Web Map Server 3 1 DB

LBS Infrastructure Infrastructure for Location: Global Positioning System GPS orCell Tower Triangulation. Recieveritcouldbe a cellphone, a gpsdeviceoryournotebookwith GPS chipset Application Server, provides/hoststhespatialdatayouaccess on yourcellphone.

Personal Uses Shopping Friend Finder Google Latitude Foursquare Navigation Google Maps/Navigation City Guide Restaurant Guide Events Guide

Business Uses Information Gateway Provide on demandinformationaboutyourproductsandservices SalesPlatform Integrate online mobile shopping Mobile marketing Advertising space Coupon / Salescampaigns Geomarketing QR (Quick Response)Tags

GeoMarketing Essen und Trinken Live Web Demo:

Augmented Reality What is AR AR in Tourism

Danke! BSc. Michael Diener GOMOGI Lakeside Park B01 T: +43 676 520 3600 E: m.diener@gomogi.com W: www.gomogi.com Skype: mdiener21 Facebook: http://www.facebook.com/pages/GOMOGI/176830003157 Twitter: http://twitter.com/spatialmounty Blog: http://spatialmounty.blogspot.com

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Location Based Services Explained

2. Themes Geospatial Mobile LocationBased Services AugmentedReality

3. Questions I will answer What is geospatial data and where does it come from? What are Location Based Services? How does LBS work? How can I use it personally? How can I use it for my business?

4. Geospatial Revolution

5. Source: wikipedia

7. What are Location Based Services (LBS) is an information service, accessible with mobile devices Accessed through the mobile network, utilizing the ability to make use of the geographicalposition VisualizePOI‘s, Restaurants Key topersonalized Navigation

8. LBS?

9. LBS apps Agile Foundation

10. 2 Types Pull Services requirethatthe mobile userrequestsinformationfrom a serviceprovider. Forexample I open mymapappandwantto find a route somewhere. Push Services comefromprovide a mobile userinformationwhentheyare „Near“ a locationprovidingservicesorsales. This isusedbycompaniesformarketing. Bothmethodesrequiretheuserspositiontobetransferedover a networkprovider via Internet (3G, UMTS..) to a servicesprovideror Geoportal like Google maps.

11. Workflow Pull LBS 1 3 Web Server Internet 2 Web Map Server 4 DB

12. Workflow Push LBS 4 2 Web Server Internet Web Map Server 3 1 DB

13. LBS Infrastructure Infrastructure for Location: Global Positioning System GPS orCell Tower Triangulation. Recieveritcouldbe a cellphone, a gpsdeviceoryournotebookwith GPS chipset Application Server, provides/hoststhespatialdatayouaccess on yourcellphone.

14. Personal Uses Shopping Friend Finder Google Latitude Foursquare Navigation Google Maps/Navigation City Guide Restaurant Guide Events Guide

15. Business Uses Information Gateway Provide on demandinformationaboutyourproductsandservices SalesPlatform Integrate online mobile shopping Mobile marketing Advertising space Coupon / Salescampaigns Geomarketing QR (Quick Response)Tags

16.

17. GeoMarketing Essen und Trinken Live Web Demo:

18. Augmented Reality What is AR AR in Tourism

19.

20.

21. Augmented Reality Layar

22.

23. Danke! BSc. Michael Diener GOMOGI Lakeside Park B01 T: +43 676 520 3600 E: m.diener@gomogi.com W: www.gomogi.com Skype: mdiener21 Facebook: http://www.facebook.com/pages/GOMOGI/176830003157 Twitter: http://twitter.com/spatialmounty Blog: http://spatialmounty.blogspot.com

Location Based Services Explained

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