RGA - About Us - 2010

agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

History ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

methodology | the way we see our work Communication is an strategic tool for the organizations Customer request Context Communication structure Positioning Media environment Internal environment Media agenda Risks and opportunities Strategic priorities Communication goals Audiences map Messages and speech Spokesman training Communication actions Optimal implementation phases Results analysis Improvement areas detection

strengths | which is our differential ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],strengths | which is our differential

action | scope of RGA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

action | scope of RGA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],media relationship planning media kit clipping report press conferences interviews, tribunes,… press releases press jouneys positioning papers events with journalists audiovisual tools social networks2.0 spokesman training internal communication planning leaders detection content internal spokesman training Traditional and digital dynamization tools Work environment analysis change management (…) public relations and lobbying planning message adaptation to the political discourse Support about itineraries decision makers map influencers map dialogue dark zones detection contacts management (…) Evaluation and improvement points Online reputation/ community Marketing events CRM brand marcom mobile marketing online marketing trade & comarketing (…)

networking | international alliance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Global alliance partners

references | costumers ,[object Object],Institutional Other industries

[object Object],[object Object],[object Object],[object Object],team | rosa gómez-acebo

RGA - About Us - 2010

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