unit 3 of mba 3rd sem dr hs gour university sagar

1. The future of online electronic marketing resource
Today, over 75% of website traffic comes through organic search results and 85% of
people trust search engines for fulfilling their primary business needs. Even though
people are inclining towards social networking websites, but Social networking
websites are more or less served as taking second opinion, feedback for the
products. Search engines still rule the internet industry in terms of finding products
and services to satisfy their business and personal needs. Let us find out what will
be the future internet marketing trends:-
Search engine optimization
Websites with fresh content and relevant links will still rule the internet but the
search results will get more personalized and area specific. Already search engines
algorithms have started paying attention to the geo-location, publication-date, past
behavior, mobile device browsers and media content. Google has already launched
innovations like real-time search and Social Search. So publishers and brands are
expected to deliver more personalized, most comprehensive, fresh and relevant
content to get indexed in search engines.
So testing keywords, content and links in mobile websites, local content and social
media is a wise move to generate leads in the internet marketing industry.

2. The future of online electronic marketing resource
PPC / Paid search:
The motive behind paid search advertising is to get instant traffic to the website and
first page visibility for selected keywords. As Search engines will remain primary
mean of getting information people will click on the relevant ads. And the PPC costs
will remain reasonable. Mobile technology could be used in PPC platforms as a
massive advantage. Big players don’t mind paying money for running PPC campaign
if they’ll get good returns, PPC investment is also a good decision but be wise while
choosing your keywords since your money is directly involved in that. I suggest you
to take the advice of PPC expert before investing.
Email marketing:
 The future of E-mail marketing is also bright as now email providers have started
integrating social media along with email. Google buzz, which integrates videos,
photos, link with real time communication, is already introduced. Google buzz which
is an addition to social features in Gmail is creating buzz everywhere. Buzz brings this
network to the surface by automatically setting you up to follow the people you
email and chat with the most. It builds easy to use sharing experience that richly
integrates photos, videos and links, and makes it easy to share publicly or privately.
So in the upcoming years try to invest in these newly integrated email applications to
generate leads and recurring customers.

3. The future of online electronic marketing resource
Social media networking:
 Lots of eyeballs are fixed on social media networking nowadays, so investing wisely in social media
would be a good decision. Google has already started paying attention to social networking websites
like twitter, facebook, linkedin etc. by indexing them in search results. Social media networking is in
its initial stage, it has yet to evolve, and many a things are yet to come like Social networking
websites will give more importance to interactivity and features like (RSS,Wiki,...) to the users, with
the help of Web2.0. So future of internet marketing is going to be effected mostly by social media
networking. Brand your websites with the help of these social networking websites. Observe
carefully your fan pages in facebook and find out the customers who are diligently following you. Try
to use these social media websites to get repeated and referral business from your clients. Also
social networking websites are an effective way to take feedback of your product or services. In
short the future of social media networking is very bright, it is upto you how do you use them in the
interest of your business.
Mobile Marketing:
 According to Wikipedia Mobile Marketing is a set of practices that enables organizations to
communicate and engage with their audience in an interactive and relevant manner through any
mobile device or network. Nowadays many people are carry handsets like iPhone and the Google
Android phone capable of rich, mobile commerce providing a rich environment for the convergence
of mobility and the Web. So the latest trend in internet marketing is shifted towards providing low-
cost mobile marketing solutions like mobile websites, mobile email marketing, mobile text
messaging, mobile application development and area specific marketing. These smart phones are
opening new channels like SMS, mobile pages, online sales collateral, and virtual couponing or
money mobile technology, which will simplify the reach to the targeted audience/ customer.

4. The future of online electronic marketing resource
Blogging:
 Blogging will remain there as a good investment in the internet industry for the new bloggers
as well as for the established bloggers. As search engines loves fresh content and blogging is a
way to update your website periodically with fresh and unique content so blogging will help
driving visitors to your website in the upcoming years also. So try to convert prospects into
customers by writing quality content for your website. Even many good article submitting
directories are encouraging their members to submit quality articles to their directories and in
return they are rewarding the customer with increased traffic, improved credibility and
additional sales, which is a great reward to bloggers.
Corporate Video:
 It is said that a picture is worth than thousand words, now you can imagine the impact which
a video creates as compared to simple text. The main advantage of using online video is that
it is interactive, so creates more impact on the viewer and makes it easily memorable. It can
be easily shared with anyone and it is not expensive also to create. All these features of
corporate video make it widely accessible. As YouTube is becoming the easiest way to
generate targeted and continuous traffic to your website, it is a good idea to invest some time
in low cost video marketing in the upcoming years. But be wise to invest in video promotion
as however effective be the video is, it takes time to get loaded on the system and you can’t
scan the video whereas text can be easily scanned and converted into digital format to create
webpages.