Appodeal intelligent app monetization smart ad mediation

1. Higher eCPM
V1.2© Appodeal, Inc
Reduced workload Flexible payment
options and terms

2. We believe that the mobile ad industry is built in favor
of advertisers. Our mission is to bring the power back
to mobile app publishers.
Our Mission

3. Advertising budget cut from 100% to 40% by middle men
Programmatic Ad Buying (in favor of advertisers)
Advertisers 100%
Publishers40%
Supply Side
Platforms
Ad Network
Ad Exchange
Demand Side
Platforms
Fee /
commissions
Fee /
commissions
Fee /
commissions
Fee /
commissions

4. Single static waterfall
Hardcoded order of network calls
Current Solution: Traditional Mediation (Waterfall)
Waterfall managed by ad ops
Manual waterfall management / self-service mediation
Dynamic Waterfall
Automated waterfall management / Managed mediation
Outdated Information
Based on old data e.g. 1h ago
No data enrichment
Ad impressions are processed in bulk
Programmatic Mediation
Auction-based mediation
replaces waterfall
Ad Network 1 Ad Network 2 Ad Network 3
Waterfall Management

5. Static waterfalls
Manual management of ads inventory
Limited number of demand sources
2nd price in auction
Selling in bulk with no data enrichment
No transparency
Lack of customizations
Common Problems Publishers Face

6. Appodeal is a programmatic ad mediation solution for
mobile publishers that engages ad networks in real-time
auction-based competition for every ad impression.
What We Do

7. Ad format assessment
Each format is set up
separately with its own waterfall
Every ad network has a different
payout model and optimization
technique
Optimal Ad Monetization Strategy
Pavel Golubev, CEO of Appodeal,
about monetization strategy

8. Optimal Ad Monetization Strategy
Impressions are grouped into
several types - premium,
standards and leftovers
A separate waterfall is setup
for each tier
Different networks perform
in different way on each type

9. Optimal Ad Monetization Strategy
Access to private and public
marketplace to set up direct
programmatic deals with
advertisers on the best terms.
Multiple price floors are set
up to break down inventory into
multiple impressions.
Auctions are hosted in the
background to match higher
paying advertiser pacing

10. Optimal Ad Monetization Strategy
Direct sales to advertisers
at fixed CPM.
Negotiation of better terms
with ad networks and RTB
marketplaces.
Better revshare can be gained
if good volume is offered.
This is what optimal ad
monetization strategy
looks like:

11. Optimal Ad Monetization Strategy
Programmatic mediation
efficiently automates the most
critical components of your
ad monetization strategy.

12. Second request to raise a bid
Appodeal: Negotiating Before Selling
Pavel Golubev, CEO of Appodeal
explains in details:

13. Fight for extra revenue by mitigating 2nd price auctions
Appodeal: Combat 2nd Price Auctions
pays only $3.59 pays $11.23

14. All app impressions
Appodeal: Data Enrichment
Before
DATA
with Appodeal
individual impressions

15. Publisher wins by programmatic selling: an opportunity to sell directly
to advertisers, through RTB and to ad networks through real time
auction with dynamic price floors of data enriched impressions.
Programmatic Ad Selling (in favor of publishers)Advertisers
Demand Side
Platforms
Ad Exchange
Supply Side
Platforms
Ad Network
Publishers

16. Appodeal: All Ad Formats Supported
Banners
320х50
728х90
300x250
Interstitials Video
(skippable)
Video
(non-skippable)
NativeVideo
(rewarded)

17. Maximum Coverage (Ad Networks, RTBs, Advertisers)

18. by app
by date
by country
by network
by platform (iOS, Android, Amazon)
by campaign
by ad type
+ various combinations
Transparent Reporting
Breakdowns:

19. Insights: Powerful Analytics Tool
device
SDK
day and time
income
sex
location
education
OS
(15+ parameters)
Deep analytics of user base:

20. Segments: Custom Rules
Segments:
Allow publisher to customize
settings based on which segment
user belongs to.
Metrics allow publisher to
group users by different types,
categories

21. Flexible control over minimal
prices in each country.
Customizable Price Floors

22. DSP can be integrated directly
through AppodealX bidder (DSP)
Publisher can use DSP URL
through Appodeal cross
campaign functionality
Cross Promotions/DSP Integration
OR

23. Maximum Coverage
Auctions, not waterfalls
2nd price auction mitigation
Data enrichment of each impression
All ad formats
Deep analytics with Insights
Cross promotions and DSP integrations
Transparent reporting
Segments
Customized price floors
Let’s Recap

24. Appodeal encompasses “show method” which automatically
selects the most expensive ad type to show;
Appodeal is automatically caching the next ad after
previous was shown
Easy to handle 65K methods error due to libraries compiled
in separate dex files that are loaded at runtime (for Android)
Appodeal SDK Developer’s Features

25. One SDK - all demand sources
backfill any unused ad inventory with
in-app promotions and direct ads
Integration

26. Reach us at:
1 Hallidie Plaza, 2nd floor
San Francisco, CA 94102, USA
hi@appodeal.com
www.appodeal.com
angel.co/appodeal
facebook.com/appodeal
linkedin.com/company/appodeal-inc