3. AppliďŹcation
apps listed on iTunes
âThereâs an app for thatâ
under Productivity
! ⯠Jumping from app-to-app is time
consuming and distracting to clients
! ⯠Sales and marketing material is not
easily shared across the organization
! ⯠Follow-ups are time consuming when
copy/pasting notes and attaching files
! ⯠Notes and emails do not get into the
CRM automatically
3
4. Weakens the business case
Canât grasp the full potential.
No
collection
No
branded
No
security
of data environment
Organizations with 3, 1-hour, meetings a 50% of tablets are
successful day is 660 hours a not password protected
implementation of
year you miss out
analytics see
Employees leave there is
exposing clients to
12x proďŹt growth
your brand
material everywhere
Source: Vertic 2012, Gartner 2012
4
5. Have 1B$ in the
bank?
new
In Dallas, Texas
Thatâs the sum invested by GE mobile solutions center
in mobile software.
of excellence
! ⯠The group has already built dozens âGE has some of the best
of apps for in-house use and created technologies in the world, and now
an internal app store we have the mobile platform to do
something different.â
! ⯠âNot just for email, but for scheduling, Watch video
productivity, and getting content
anywhere. Before iPhone, travel and
meetings always required a laptop.
Now weâre no longer tethered to our See other profiles
location.â
Source: Wall Street Journal (2011)
5
7. S calable
U ser engagement
P
roblem based
E qual value
R oi
7
8. Scalable
It could take at least 6-months and
200K to develop a bespoke app.
Feature set
Time
! ⯠SaaS model
! ⯠Minimal strain on resources
! ⯠Maintenance included
! ⯠Ongoing product development
!⯠Self management
!⯠Integrate existing systems
!⯠Stand alone
!⯠Easy-to-use
!⯠Ability to pilot
Money
8
9. User engagement
64% of employees use enterprise
software never or rarely.
User Engagement
Employee value
Business value
7
User engagement
!⯠Simple Never
13
is an excellent
!⯠Saves me time
Rarely
way to get more
!⯠Intuitive 45
Sometimes
return on a
16
enterprise app
Often
investments.
Always
19
Deloitte (2012)
Key recommendations
! ⯠Make it easy and fun
! ⯠Solve pain points
! ⯠Seamless, integrated experience
! ⯠Liberate user from device dependency,
Source: Lean Software (2010)
using cloud-based content sync 9
10. Problem based
Why do your sales reps spend
GREAT
!
74%
of their scott
time NOT
selling?
Â
16%
spent on sales prep
26%
dedicated to admin tasks
26%
Source: SAP (2011)
travel and waiting
10
11. Equal value
CEO
Sales
Marketing
IT & IS
14
want more customer
intelligence
% 74 %
of their time is wasted not
selling
78
of presentations are never
or only sometimes used
% 50
of companies experience
data breach
%
Gartner (2012)
SAP (2011)
Firebrick Consulting (2012)
Symatec (2012)
Must have
â˘âŻ Secure â˘âŻ Always have access â˘âŻ Branded â˘âŻ Secure
â˘âŻ Integrated with existing (online/offline) â˘âŻ Centralized resources â˘âŻ Integrated with existing
systems â˘âŻ Login credentials â˘âŻ Integrated with CRM systems
â˘âŻ Useful in my business â˘âŻ âWowâ clients â˘âŻ Minimal maintenance
â˘âŻ Branded â˘âŻ Branded
Should have
â˘âŻ Fast ROI â˘âŻ Avoid double entry â˘âŻ Understand which â˘âŻ Plug & play
â˘âŻ Control â˘âŻ Self management material is used most â˘âŻ Satisfies needs of all
â˘âŻ Track customer â˘âŻ Notifications â˘âŻ Stats on individual and departments
impressions group level
â˘âŻ Control
11
12. Roi
Your organizationâs time to value.
Step 1
Total
Consists of âŚ
Bite the bullet fixed and variable Hardware or BYOD
investment Software
3G (optional)
MDM and MAM (optional)
Step 2
Measure
Value of time savings âŚ
Kill the âtime suckersâ cost savings Working while travelling
Meeting prep
Updating CRM
Marketing âwasteâ
Step 3
Forecast
With the new free time âŚ
Source
More face time with new sales Additional client meetings
clients Average deal size
Conversion rate
12