Presentation held by Michael Eriksson on Digital Media Seminar in Barcelona about how to implement social media into mobile apps for marketing

1. Michael Eriksson, CCO

2. “Social Media is like teenage sex, everyone wants to do it but nobody really knows how”

4. Average user is connected to 80 community pages, groups and events

5. Average user creates 90pieces of content each month

6. More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.

7. People spend over 700billion minutes per month on Facebook

8. 140million Tweets per day

9. 460,000new accounts per day over the last month on average

11. Insights...

12. Top 10 App Categories (US)

13. Mobile is already social…

14. According to a Nielsen study, mobile social networking usage has increased by 240 percent in a year, and 60 percent of all mobile Internet usage is spent on social media networks, whether it is a personal blog, Facebook or Twitter. It is no coincidence that the No. 1 game in the world so far in 2011 has multiple social features within the app. App engagement and usability increases considerably when users can connect with each other over shared interest. With social features embedded into mobile apps, users want to use them more. The social app gets hot: Downloads can rise up to 45 percent with the benefit of a social component.

15. Not without my apps… 18% of smartphone owners check social network apps before getting up in the morning 20% do a last check in bed before going to sleep at night

16. 2011: More than 250 million active users currently access Facebook through mobile

17. 33% of Facebook posts come from mobile People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users

20. Sharing is caring...

22. Integrate with phone experience (contacts, Facebook, etc..)

24. ...and on all app stores

27. Videos

29. Insight: Sex does matter Women share information of common interest. Women share to ”build community” Men will share content that positions themselves as ”experts”

30. Share and likebuttons Make brand, products and services likable

31. Show up on users’ newsfeeds Users commit to brand/ product/ content Users and their friends interact with your brand  Raisescuriousity for your brand  Users create “peer pressure” effect for you  Friendsrecommendations are reliable “I'll have what she's having” Levi’s increased traffic 40xby implementing Facebook Like

35. Also include wallpapers and videos of how to use the service

37. Lynx Stream After creating an event, Lynx Stream pulls Fotos, Videos, Facebook posts, Tweets and Check-ins into one compiled & sharable stream Remembers your nights better than you

38. Vigorsol Air Action Distributed via Web, Mobile Web, Vodafone Italy, MMS campaign, viral and community seeding / sideloading. 80% viral

40. Far exceeded expectations with over 4m registered downloads to date

41. Over 250.000 ringtones, video tones and animations downloaded

42. Shown on two Italian TV shows

43. Resulted in the launch of a mobisode series the following yearBest use of mobile – BIMA awards 2007 Immature Application Of The Year Award 2007

45. User bowls against Malibu bottles instead of pins

46. Modes for one and two players

47. Selection of the ball (coconut or melon)

50. Other ways to Mocial...

51. MultiBrandplatforms & LocationBased Offers

52. GroupMe Group Messaging service for groups of up to 25 people Featured Groups: suggested topics around which groups can form If users form a group around those brands, they can opt in to get special offers, enter contests, sneak previews and event reminders

54. Photosharing

55. Mobile Blogs