3. O2 Priority Moments is a revolutionary service for o2 mobile subscribers who can opt-in to receive mobile discount codes for a wide range of popular brands straight from their mobile phone. The offers provided consist of a combination of exclusive deals for O2 customers signed up by O2 Media and aggregated vouchers / deals from external databases / affiliates. The offers can be volume and/or time based. 3
4. Genesis O2 has adjusted their proposition to be a connected service business They have relationships with both their users and the brands their users like to consume O2 has extensive analytics on their users demographic profiles The brain child was to bring the user and the brand together and create a loyalty program beyond their PAYGO Top up Surprises O2 Priority Moments concept was born to develop a platform that leveraged users locations and preferences so that relevant and priority moments could be brought to the user from their favorite brands. 4 Birth of the concept
13. Link directly to partner A link to the partner’s mobile websites and websites makes it easy to redeem the voucher 12
14. When no local offers are available location unspecific offers can be displayed 13
15. Push notifications to keep users engaged Operators have the unique opportunity to approach customers proactively Precision Targeting by combining customer profiles and their current location + their current location + one-off opt-in 14
21. Summary and Learning's Creating a service that will utilise the users data take a lot more thinking It would help if there was more rigid boundaries around what can and cannot be done O2 had a particularly complex job as they need to ensure they retain their users and the service did not damage user perception Needing to take in to account so many Merchants requirements Don’t take a project like this on lightly . 16
