The Ideal Shopping Cart + Streamlining The Checkout Process

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GoECart

Technologie Business

Streamlining the Checkout Process ,[object Object],[object Object],[object Object],[object Object]

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Brits Are Losing Patience With Shopping Online

Ecommerce is Still BIG, but Different Now ,[object Object],[object Object],[object Object],[object Object],[object Object]

Top 3 Reasons Why These Sophisticated Consumers Shop Online? ,[object Object],[object Object],[object Object]

Why Do People Abandon Shopping Carts ? 72% of online shoppers expect prices to be lower online than any other venue.

Idle vs. Abandoned Shopping Cart ,[object Object],[object Object],[object Object],[object Object]

The New Acid Test for ALL Website Changes and/or Enhancements ,[object Object],[object Object]

What Are We Going To Do? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Loyalty Building Need Not Be Expensive ,[object Object],[object Object]

The Ideal Shopping Cart Tip #1: Provide an “always-on” universal shopping cart

Tip #2: Give Customers’ the Ability to Edit and Manipulate Items Right Within the Shopping Cart

Tip #3: Use Eye-Catching Call to Action Buttons

Tip #4: Persist the Cart and Enable Customers to Add Items to their Wish Lists, Registries and “Social Shopping Lists"

Tip #5: Increase average order size via RELEVANT cross sell and up sell right in the shopping cart

Tip #6: Present Conditional Merchandising Messages Within the Shopping Cart

Tip #7: Support Multiple Alternate Payment Methods

Tip #8: Support Cross-Channel Sales via Gift Cards, Gift Certificates, Loyalty Programs and In-store pickup

Tip #9: Clearly Display Item Stock and Availability Status

Tip #10: Display Security and Trust marks like BBB, Verisign, HackerSafe, TRUSTe, etc. Provide contextual information at the right time - Return and Privacy Policies, FAQs, … Click to Chat, Click to Call

Tip #11: Must Have Excellent In-Store Site Search

The Ideal Shopping Cart Attributes (cont.) ,[object Object],[object Object],[object Object]

Shopping Carts Optimize the experience Pete Olson VP Product Management Amadesa, Inc.

The Problems…. ,[object Object],[object Object],[object Object]

Why Shoppers Leave* ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* MarketingSherpa 2007 eComm benchmark Shoppers Leave Because the Experience Hasn’t Been Calibrated to Balance Shopper Desires and Company Needs

What Can Be Done? ,[object Object],[object Object],[object Object],[object Object]

Nuts and Bolts… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Closing… ,[object Object],[object Object],[object Object],[object Object]

[object Object],Improving Checkout at QVC

Thank You! ,[object Object],[object Object],[object Object],[object Object]

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The Ideal Shopping Cart + Streamlining The Checkout Process

1. Streamlining the Checkout Process

4. Brits Are Losing Patience With Shopping Online

5. Brits Are Losing Patience With Shopping Online

6. Brits Are Losing Patience With Shopping Online

7. Brits Are Losing Patience With Shopping Online

8. Brits Are Losing Patience With Shopping Online

9. Brits Are Losing Patience With Shopping Online

10.

11.

12. Cart Abandonment Rates Are Up

13. Why Do People Abandon Shopping Carts ? 72% of online shoppers expect prices to be lower online than any other venue.

14.

15.

16.

17.

18. The Ideal Shopping Cart Tip #1: Provide an “always-on” universal shopping cart

19. Tip #2: Give Customers’ the Ability to Edit and Manipulate Items Right Within the Shopping Cart

20. Tip #3: Use Eye-Catching Call to Action Buttons

21. Tip #4: Persist the Cart and Enable Customers to Add Items to their Wish Lists, Registries and “Social Shopping Lists"

22. Tip #5: Increase average order size via RELEVANT cross sell and up sell right in the shopping cart

23. Tip #6: Present Conditional Merchandising Messages Within the Shopping Cart

24. Tip #7: Support Multiple Alternate Payment Methods

25. Tip #8: Support Cross-Channel Sales via Gift Cards, Gift Certificates, Loyalty Programs and In-store pickup

26. Tip #9: Clearly Display Item Stock and Availability Status

27. Tip #10: Display Security and Trust marks like BBB, Verisign, HackerSafe, TRUSTe, etc. Provide contextual information at the right time - Return and Privacy Policies, FAQs, … Click to Chat, Click to Call

28. Tip #11: Must Have Excellent In-Store Site Search

29. Tip #12: Handle the Empty Cart Wisely

30.

31. Shopping Carts Optimize the experience Pete Olson VP Product Management Amadesa, Inc.

32.

33.

34.

35.

36.

37.

38.

Hinweis der Redaktion

The problem
Pain points
You can test on the shopping cart
Best practice address pain points
You can test and should test on the shopping cart