4 ways to disrupt your industry or create an entirely new business with a mobile app.

1. Four Ways to Disrupt Your Industry,
or Create an Entirely New Business,
With a Mobile App

2. More Mobile Users Now Than Ever
• 116 Million Americans will use a smartphone at
least monthly by the end of 2012
• US smartphone users and penetration, 2010-2016:
– - 2010: 62.2 million (26.9% of mobile phone users /
20.2% of population)
– - 2011: 93.1 million (39.2% / 29.7%)
– - 2012: 115.8 million (47.7% / 36.6%)
– - 2013: 137.5 million (55.5% / 43.1%)
– - 2014: 157.7 million (62.5% / 48.9%)
– - 2015: 176.3 million (68.8% / 54.2%)
– - 2016:192.4 million (74.1% / 58.5%)

3. Total Apps Available
Apple
650,000
Android
400,000
Windows
82,234
Blackberry
70,000
Source: mobilestatistics.com

4. Sale Price of Popular Apps
$1,000,000,000.00
$800,000,000.00
$600,000,000.00
$400,000,000.00
$200,000,000.00
$-
SocialCam
Siri
Draw
Something Instagram

5. Mobile Penetration by Age & Income

6. Mobile vs. Web Consumption

7. Mobile App Consumption

8. Social Networking – Male vs. Female
Source: labstrike.blogspot.com

9. So how can you disrupt an
industry, or create a new
business, with apps?
• Intermediate Your Industry
• Dis-Intermediate Your Industry
• Gamification
• Niche an Existing Idea

10. Intermediation
“Get between buyers and sellers”
Find a Need
Create an Alternate Choice
Create a Market
Provide a Solution

11. Dis-Intermediation
“Eliminate the Middle Man”
Create a Market Using Your Idea
Create a Hub for Both Parties
Create a Need and Provide a Solution

12. Gamification
Gamification is the use of game design techniques, game thinking and game mechanics
to enhance non-game contexts.
QR Codes Win Prizes Socialize
Gamification

13. Niche an Existing Idea
"Take a General Idea and Target
a Specific Audience.”
Connect with Friends
Share Photos
Share Thoughts VS.
Share Events Close Friends
Share Photos and Music
Share Thoughts and Places
Intimate

14. 3 Bonus Disruptions
Apply a concept from one industry to another.
Take an existing idea and improve it.
Leverage popular trends.

15. How to Start Disrupting?
Not all app ideas are feasible, while some can be
million dollar ideas.
Hard to identify and find the target market.
Cost of production is too high.
“$100b Industry, and if we just get 1%...”

16. Take Action!
Lance Mayfield
Business Development
818-665-7466
lance@evolutionate.com
@lancemayfield