GoDaddy 2020 Global Entepreneurship Survey

2020 Global
Entrepreneurship
Survey
August 2020
Global & U.S. Findings
Lorri Thomas
Lady L Tattoos
L A D Y L T A T T O O S . C O M
Copyright© 2020 GoDaddy Inc.

About the 2020 GoDaddy Global Entrepreneurship Survey
Copyright© 2020 GoDaddy Inc.2
It was conducted by research
firm Savanta in June 2020.
The research surveyed 5, 265
small business owners in
Australia, Canada, Germany,
India, Mexico, Philippines, Spain,
Turkey, United Kingdom (UK)
and United States (U.S.A.)
The Survey size in the
United States was 500 small
business owners with 25 or
fewer employees.
It focuses on the impact COVID-
19 has had on microbusinesses
around the world. Topics:
business operations, finance,
recovery, technology, values.

The world’s smallest
businesses are bullish
about the future,
with 92% of global
respondents saying
they expect to stay the
same or grow 25%
or more, within the
next 3-5 years.
In the U.S.A.,
respondents were
most likely to exhibit
determination about
their recovery, with
70% saying they expect
to recover within a
year from the start
of the pandemic.
91% of
respondents
have 10 or less
employees;
50% are
solo-preneurs.

Snapshot
of Key Global
Findings
Global microbusinesses are down…
• 2 in 5 had to close at least temporarily
• 75% reported a reduction in revenues
But determined to get back up…
• 71% expect to recover within a year
• 63% expect to grow at least 25% or more in 3-5 years
Entrepreneurs are…
• Hustling with 1 in 6 starting a new venture during the
pandemic
• Adapting their technology use by adding an online store,
more content, or digital marketing strategies
• Combining their website more actively with social media
use for staying connected with customers
Millennials are rising…
For the first time in 5 years millennials make up the majority
of respondents. They are also twice as likely to merchandise
products and services through social media platforms than
baby boomers.

COVID-19 has had
a profound impact
globally. Which
of the following
ways has it affected
your business
operationally?
36%
34%
20%
14%
10%
3% 2%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Forced me to
shut down
temporarily
Made me
change the
way I operate
my business
It has not
affected my
business
Forced me to
expand my
business
online
Forced me to
lay off or
furlough some
or all of my
employees
Forced me to
shut down
permanently
Not Sure
% of respondents

It forced me to shut down my business temporarily
36%
34%
38%
36%
38%
34%
30%
38%
25%
45%
34%
46%
44%
38% 38%
28%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Total(N=5,265)
Male(N=2,657)
Female/PNTS(N=2,608)
Millennials(N=2,621)
GenX(N=1,683)
BabyBoomers(N=961)
Australia(N=500)
Canada(N=501)
Germany(N=501)
India(N=501)
Mexico(N=502)
Philippines(N=252)
Spain(N=501)
Turkey(N=503)
UnitedKingdom(N=1,002)
UnitedStates(N=502)
COUNTRYAGEGENDER

COVID-19 has had a profound impact globally.
Which of the following ways has it affected your business financially?
17%
It has not affected my
business
8%
It led to an increase
in my revenues
75%
It led to a reduction in
my business revenues

Which of the following ways has it affected your business financially?
75% 74% 77% 76% 77% 71% 77% 70% 64%
83% 85% 81% 82% 81%
72% 66%
8% 8% 7% 10% 6%
4%
11%
8%
7%
7% 5%
10% 5% 8%
8%
8%
17% 18% 16% 14% 18% 25% 13% 22% 29% 11% 9% 10% 13% 11% 20% 26%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total(N=5,265)
Male(N=2,657)
GenX(N=1,683)
BabyBoomers(N=961)
Australia(N=500)
Canada(N=501)
Germany(N=501)
India(N=501)
Mexico(N=502)
Philippines(N=252)
Spain(N=501)
Turkey(N=503)
UnitedStates(N=502)
reduction in revenue increase in revenue no effect
COUNTRYAGEGENDER

Only 3 in 10 across the
globe reported receiving
such assistance.
Did your business
receive government
financial assistance
related to COVID-19?
12%
I did receive
assistance, it was
somewhat helpful
14%
I did receive
assistance, it was
very helpful
68%
I did not receive
assistance
3%
Not sure
2%
I did receive assistance,
it was not helpful
1%
I did receive assistance,
it was not helpful at all

How long do you think it will take your business to recover to pre-COVID levels?
26%
3 or less months
10%
18 months or more
3%
Never
16%
12 – 18 months
45%
3 – 12 months

How long do you think it will take your business to recover to pre-COVID levels?
26% 24% 27% 27% 22% 28% 31% 27%
34%
21% 22% 20% 20% 18%
26%
36%
45% 46%
45% 49%
44%
39%
51%
41% 31% 57% 58% 56%
46% 45%
44%
34%
16% 17%
15% 15%
19% 16%
10%
18% 18%
14% 14%
13%
19% 19%
18% 16%
10% 10%
9% 7%
12% 13%
6%
10% 13%
7% 5% 10%
12% 15% 9% 10%
3% 3% 4% 5% 4% 4% 3% 4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total(N=5,265)
Male(N=2,657)
GenX(N=1,683)
BabyBoomers(N=961)
Australia(N=500)
Canada(N=501)
Germany(N=501)
India(N=501)
Mexico(N=502)
Philippines(N=252)
Spain(N=501)
Turkey(N=503)
UnitedStates(N=502)
3 months or less 3 - 12 months 12 - 18 months
COUNTRYAGEGENDER

35%
I believe my small
business is in a
position to thrive in
the future
6%
It is no longer suitable
for me to operate
a small business
7%
Not sure
Which of the
following
statements best
reflects your
thinking?
52%
COVID-19 had a negative
impact but I’m confident
my small business will
continue to operate

Looking at the next 3-5 years, how do you expect your business endeavor
(your small business or self-employment opportunity) to perform?
37%
It will grow with at least
25 percent growth in
the next –5 years
3%
It will shrink significantly with at
least 50 percent decrease in the
next 3-5 years
26%
It will grow rapidly with at
least 50 percent growth
in the next 3-5 years
4%
It will shrink with at least
25 percent decrease in the
next 3-5 years
29%
It will stay about the
same size in 3-5 years

Looking at the next 3-5 years, how do you expect your business endeavor
(your small business or self-employment opportunity) to perform?
26% 27% 26%
38%
19%
7%
44%
17% 15%
43% 40% 44%
13%
33%
13%
22%
37% 37% 37%
40%
38%
26%
25%
31%
27%
45%
46%
48%
35%
43%
34%
41%
29% 29% 30%
19%
34%
50%
24%
40% 47%
8% 12%
5%
42%
17%
43%
29%
4% 4% 4% 5%
8%
3%
7% 7% 6% 9% 6% 3%
3% 3% 3% 4%
9% 6% 4% 4% 3% 4% 4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total(N=5,265)
Male(N=2,657)
GenX(N=1,683)
BabyBoomers(N=961)
Australia(N=500)
Canada(N=501)
Germany(N=501)
India(N=501)
Mexico(N=502)
Philippines(N=252)
Spain(N=501)
Turkey(N=503)
UnitedStates(N=502)
It will shrink significantly with at least 50
percent decrease in 3-5 years
It will shrink with at least 25 percent
decrease in 3-5 years
It will stay about the same size in 3-5 years
It will grow with at least 25 percent growth
in 3-5 years
It will grow rapidly with at least 50 percent
growth in 3-5 years
COUNTRYAGEGENDER

Where are entrepreneurs most and least likely to use websites for their
microbusiness?
65%
47% 47%
0%
10%
20%
30%
40%
50%
60%
70%
Australia Germany UnitedKingdom
Most likely to have a website
11%
19%
30%
0%
5%
10%
15%
20%
25%
30%
35%
Philippines India Mexico
Least likely to have a website

Globally, 2 in 5 microbusiness
owners grapple with whether
to create a website for their
business, but nearly as many
(37 percent) report a desire to
create a business.
Having a website
vs. not having
a website
41% 36%
31% 23%
WEBSITE
Were less likely to have shut down their business, even temporarily.
Reported projected growth (of at least 50% growth)

40% of respondents have a
business website.
More than half of them reacted by
bolstering their online presence,
either by adding more content,
increasing their digital marketing,
or adding an online store.
How global
microbusinesses
have changed the use
of their website
during COVID-19
29% added new content
24% have started or enhanced
their digital marketing activity
17% added an online store

Has the importance of positively impacting your local community changed?
27%
No, I always viewed community
impact as important
9%
Not sure
41%
Yes, I believe it’s more
important now to positively
impact my community
12%
I’m trying to keep my
business afloat, I can’t
worry about that
10%
No, it still has not
become a top priority

Has the importance of positively impacting your local community changed?
41% 40% 43%
53%
36%
18%
59%
29%
20%
56%
48%
72%
42%
56%
26%
33%
27% 26%
29%
22%
29%
37%
20%
35%
30%
20% 29%
12%
25%
19%
33%
35%
10% 12% 8% 7%
11%
18%
8%
14% 25%
4%
3%
7%
5%
16% 8%
12% 14% 10% 9% 14% 16%
7%
11% 13%
10% 13%
7%
19%
14%
13% 15%
9% 8% 10% 9% 9% 10% 6%
12% 11% 9% 7% 6% 7% 6%
12% 9%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total(N=5,265)
Male(N=2,657)
GenX(N=1,683)
BabyBoomers(N=961)
Australia(N=500)
Canada(N=501)
Germany(N=501)
India(N=501)
Mexico(N=502)
Philippines(N=252)
Spain(N=501)
Turkey(N=503)
UnitedStates(N=502)
Not sure
I'm trying to keep my business afloat, I
can't worry about that
No, it still has not become a top priority
No, I always viewed community impact as
important
Yes, I believe it's more important now to
positively impact my community
COUNTRYAGEGENDER

Snapshot
of Key U.S.A.
Findings
Likely to exhibit determination about recovery, with 70% saying
they expected to recover within 12 months or less and 36%
expecting recovery in three months or less.
Half (51%) viewed technology as essential to their business.
A majority (66%) said they handled their own technology needs,
as compared to 54% globally.
Among highest of all countries surveyed, with 42% reporting
their microbusiness was in a position to thrive in the future.
Among the least likely to report a decline in revenues (66%)
compared to global results (75%); with a further 26% reporting
that COVID did not affect their business.
Among the least likely to report receiving COVID-related
governmental assistance (76%), as compared to 68% globally.

After the COVID-19 pandemic, what is your view of online
technology in relation to your business?
51%
It is essential in keeping
my business afloat
29%
It is necessary but not
the most important
aspect of my business
6%
Not sure
14%
I will not be relying on online
technology for my business

Key Global
Takeaways
Technology has played an important
role in helping small businesses stay active
and engaged with customers
Determined to recover from the
pandemic and grow over the next 3-5
years
Resiliency in the face of historic
downturn for the world’s smallest
businesses
1.
2.
3.

Thank You.

Copyright© 2020 GoDaddy Inc.
Appendix

COVID-19 has had a profound impact globally.
Which of the following ways has it affected your business operationally?
34% 35%
33%
37%
33%
28% 27%
32%
25%
45% 46%
48%
30%
34%
29%
37%
0%
10%
20%
30%
40%
50%
60%
Total(N=5,265)
Male(N=2,657)
GenX(N=1,683)
BabyBoomers(N=961)
Australia(N=500)
Canada(N=501)
Germany(N=501)
India(N=501)
Mexico(N=502)
Philippines(N=252)
Spain(N=501)
Turkey(N=503)
UnitedStates(N=502)
COUNTRYAGEGENDER

Did you start a new business, non-profit, or side hustle (side business)
as a result of losing your job because of the pandemic?
64%
No
6%
Not applicable
16%
Yes
14%
No, but planning on
starting one soon

Profile: Did you start a new business, non-profit, or side hustle (side business)
as a result of losing your job because of the pandemic?
16% 14% 18%
24%
10%
4%
54%
10% 9%
18% 23%
36%
5% 5% 8% 13%
64% 64%
65% 55%
69% 82%
39%
75% 75%
46%
48%
29%
82% 75%
77% 71%
14% 16% 12% 16% 14% 8%
5%
7% 8% 30% 22%
33%
8% 15% 9% 10%
6% 7% 5% 5% 6% 6% 8% 8% 6% 7% 6% 4% 6% 5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100% Total(N=5,265)
Male(N=2,657)
GenX(N=1,683)
BabyBoomers(N=961)
Australia(N=500)
Canada(N=501)
Germany(N=501)
India(N=501)
Mexico(N=502)
Philippines(N=252)
Spain(N=501)
Turkey(N=503)
UnitedStates(N=502)
Yes No No, but planning on starting one soon Not applicable
COUNTRYAGEGENDER

Profile: Added an online store to allow for selling goods and/or services online
17% 17% 16%
22%
12%
6%
28%
14%
5%
27%
30%
43%
12%
15% 15%
8%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Total(N=5,265)
Male(N=2,657)
GenX(N=1,683)
BabyBoomers(N=961)
Australia(N=500)
Canada(N=501)
Germany(N=501)
India(N=501)
Mexico(N=502)
Philippines(N=252)
Spain(N=501)
Turkey(N=503)
UnitedStates(N=502)
COUNTRYAGEGENDER

Profile: Added more content to my website (e.g. a page for special take-out
menu, blog, more images)
29% 30%
28%
35%
25%
14%
38%
25%
14%
31%
34%
46%
26%
42%
25% 26%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Total(N=5,265)
Male(N=2,657)
GenX(N=1,683)
BabyBoomers(N=961)
Australia(N=500)
Canada(N=501)
Germany(N=501)
India(N=501)
Mexico(N=502)
Philippines(N=252)
Spain(N=501)
Turkey(N=503)
UnitedStates(N=502)
COUNTRYAGEGENDER

Profile: Began or increased digital marketing associated with my website
24%
26%
23%
30%
21%
14%
28%
19%
16%
43%
38%
43%
20%
34%
19%
23%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Total(N=5,265)
Male(N=2,657)
GenX(N=1,683)
BabyBoomers(N=961)
Australia(N=500)
Canada(N=501)
Germany(N=501)
India(N=501)
Mexico(N=502)
Philippines(N=252)
Spain(N=501)
Turkey(N=503)
UnitedStates(N=502)
COUNTRYAGEGENDER

Did COVID-19 make you change your business’ charitable giving?
59%
No, I did not change
my business’
charitable giving
17%
Yes, I started donating to
charitable causes
17%
Yes, I had to stop donating
to charitable causes to
maintain my business
8%
Not sure

Profile: Did COVID-19 make you change your business’ charitable giving?
17% 17% 17%
25%
10% 5%
43%
8% 7%
37%
12%
30%
9%
22%
7% 7%
17% 17% 17%
18%
18%
12%
18%
13%
9%
21%
29%
13%
15%
22%
14% 18%
59% 59% 59% 47% 66%
78% 35%
71%
80%
33%
43% 42%
66% 49% 73% 70%
8% 7% 8% 9% 7% 4% 4% 8% 4% 9%
16% 15%
9% 7% 5% 4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100% Total(N=5,265)
Male(N=2,657)
GenX(N=1,683)
BabyBoomers(N=961)
Australia(N=500)
Canada(N=501)
Germany(N=501)
India(N=501)
Mexico(N=502)
Philippines(N=252)
Spain(N=501)
Turkey(N=503)
UnitedStates(N=502)
Not sure
No, I did not change my business'
charitable giving
Yes, I had to stop donating to
charitable causes to maintain my
business
Yes, I started donating to charitable
causes
COUNTRYAGEGENDER

Have you directed or allocated more or less budget to your
business’ online presence?
53%
My budget for building
my online presence
did not change
11%
Not sure
18%
I budgeted less
money on building
my online presence
19%
I budgeted more money on
building my online presence

Profile: Have you directed or allocated more or less budget to your business’
online presence?
19% 19% 18%
24%
17%
8%
27%
15%
9%
24% 25% 23%
14%
30%
12% 16%
53% 53% 52% 45% 55% 70%
42%
59%
64% 33%
50%
30%
67%
43%
63% 55%
18% 17% 18% 20% 16% 12% 23%
14% 15% 29%
13%
31%
14%
14%
16% 17%
11% 11% 12% 11% 12% 10% 8% 13% 13% 15% 12% 16%
5%
13% 10% 12%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total(N=5,265)
Male(N=2,657)
GenX(N=1,683)
BabyBoomers(N=961)
Australia(N=500)
Canada(N=501)
Germany(N=501)
India(N=501)
Mexico(N=502)
Philippines(N=252)
Spain(N=501)
Turkey(N=503)
UnitedStates(N=502)
Not sure
I budgeted less money on building my online
presence
My budget for building my online presence did
not change
I budgeted more money on building my online
presence
COUNTRYAGEGENDER

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