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Marketing on Facebook 
How to Maximize Organic Growth
What is Organic Growth?
What is Organic Growth? 
“Organic reach is the total number of unique people who were shown your post 
through unpaid distribution. Paid reach is the total number of unique people who 
were shown your post as a result of ads.” – Facebook.com
What is Organic Growth? 
“Organic reach is the total number of unique people who were shown your post 
through unpaid distribution. Paid reach is the total number of unique people who 
were shown your post as a result of ads.” – Facebook.com 
Simply stated, organic growth is how you are able to grow your Facebook page 
without spending money on advertisements.
Drivers for Organic Growth
Drivers for Organic Growth 
Interaction is what drives the organic growth.
Drivers for Organic Growth 
Posts with better interaction show up more on 
people's newsfeeds. 
Shares > Comments > Likes
How to Create Interaction
Have a Strategy!
How to Create Interaction 
Post consistently 1-3 times a day at different times.
How to Create Interaction 
Post consistently 1-3 times a day at different times. 
Do not simply put the title of an article on your posts. 
– Ask questions. 
– Use action words such as: learn, discover, find out, check out, 
etc.
How to Create Interaction 
Create content that your fans can relate to.
How to Create Interaction 
Create content that your fans can relate to. 
– Use quotes 
• Create general success quotes that almost anyone can relate 
to. 
• Use pictures with your quotes or create a picture with your 
quote on it.
How to Create Interaction 
Create content that your fans can relate to. 
– Use quotes 
• Create general success quotes that almost anyone can relate 
to. 
• Use pictures with your quotes or create a picture with your 
quote on it. 
– Create statuses for holidays with pictures
How to Create Interaction 
Post pictures about the people at your company possibly attending an 
event
How to Create Interaction 
Post pictures about the people at your company possibly attending an 
event 
People trust people, not companies.
How to Create Interaction 
Make them Laugh!
How to Create Interaction 
Make them Laugh! 
We know it’s always a battle on Monday!
How to Create Interaction 
Make them Laugh! 
We know it’s always a battle on Monday!
Mixing It Up
Mixing It Up 
Use all types of posts including promotions, links, and pictures.
Mixing It Up 
Use all types of posts including promotions, links, and pictures.
One Last Thing…
It’s Social Media! Be Social!
Be Social!
Be Social! 
Interact with your fans. 
– Always respond to messages and comments.
Be Social! 
Interact with your fans. 
– Always respond to messages and comments. 
Comment on other Facebook pages 
– Find pages of other companies in your industry or 
close to it. 
• Show off your expertise by interacting with fans 
on their posts.
And If You Ever Need Help..
And If You Ever Need Help.. 
We can help you get where you should be. It is our specialty. 
Phone: 1.855.326.8919 
Email: support@gokms.com 
KMS Technology Solutions 
(Kinney Muller & Sandler LLC) 
1075 Baxter St. Suite A104 
Athens, Ga 30606

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How to be Outstanding on Facebook

  • 1. Marketing on Facebook How to Maximize Organic Growth
  • 2. What is Organic Growth?
  • 3. What is Organic Growth? “Organic reach is the total number of unique people who were shown your post through unpaid distribution. Paid reach is the total number of unique people who were shown your post as a result of ads.” – Facebook.com
  • 4. What is Organic Growth? “Organic reach is the total number of unique people who were shown your post through unpaid distribution. Paid reach is the total number of unique people who were shown your post as a result of ads.” – Facebook.com Simply stated, organic growth is how you are able to grow your Facebook page without spending money on advertisements.
  • 6. Drivers for Organic Growth Interaction is what drives the organic growth.
  • 7. Drivers for Organic Growth Posts with better interaction show up more on people's newsfeeds. Shares > Comments > Likes
  • 8. How to Create Interaction
  • 10. How to Create Interaction Post consistently 1-3 times a day at different times.
  • 11. How to Create Interaction Post consistently 1-3 times a day at different times. Do not simply put the title of an article on your posts. – Ask questions. – Use action words such as: learn, discover, find out, check out, etc.
  • 12. How to Create Interaction Create content that your fans can relate to.
  • 13. How to Create Interaction Create content that your fans can relate to. – Use quotes • Create general success quotes that almost anyone can relate to. • Use pictures with your quotes or create a picture with your quote on it.
  • 14. How to Create Interaction Create content that your fans can relate to. – Use quotes • Create general success quotes that almost anyone can relate to. • Use pictures with your quotes or create a picture with your quote on it. – Create statuses for holidays with pictures
  • 15. How to Create Interaction Post pictures about the people at your company possibly attending an event
  • 16. How to Create Interaction Post pictures about the people at your company possibly attending an event People trust people, not companies.
  • 17. How to Create Interaction Make them Laugh!
  • 18. How to Create Interaction Make them Laugh! We know it’s always a battle on Monday!
  • 19. How to Create Interaction Make them Laugh! We know it’s always a battle on Monday!
  • 21. Mixing It Up Use all types of posts including promotions, links, and pictures.
  • 22. Mixing It Up Use all types of posts including promotions, links, and pictures.
  • 26. Be Social! Interact with your fans. – Always respond to messages and comments.
  • 27. Be Social! Interact with your fans. – Always respond to messages and comments. Comment on other Facebook pages – Find pages of other companies in your industry or close to it. • Show off your expertise by interacting with fans on their posts.
  • 28. And If You Ever Need Help..
  • 29. And If You Ever Need Help.. We can help you get where you should be. It is our specialty. Phone: 1.855.326.8919 Email: support@gokms.com KMS Technology Solutions (Kinney Muller & Sandler LLC) 1075 Baxter St. Suite A104 Athens, Ga 30606