Kelly Goto from gotoresearch takes you through the rigorous approach and process applied to Rapid UX Research Cycles to allow insights and mental models to emerge in 6-weeks instead of 6-months.
11. - Tricia Wang, Ethnographer
People are getting caught up on the
quantity side of the equation rather
than the quality of the business
insights that analytics can unearth.
More numbers do not necessarily
produce more insights.â
24. There are no rules for sample size in
qualitative inquiry. Sample size
depends on what you want to know,
the purpose of the inquiry, whatâs at
stake, what will be useful, what will
have credibility, and what can be done
with available time and resources.
[31] Patton, M. Q. Qualitative Research & Evaluation Methods,
Sage,Thousand Oaks, CA, 2002 â quoted in http://iacis.org/jcis/articles/JCIS54-2.pdf